摘要:
An approach provides interactive application and advertisement within media streams. A program map table of a media stream is retrieved, wherein the program map table includes a plurality of private descriptor fields that permit user specified tag values. One of the descriptor fields is configured to indicate whether the media stream is associated with an interactive application or advertisement information.
摘要:
An approach provides interactive application and advertisement within media streams. An identifier is generated according to an interactive content specified within an extended data services field of an advertisement video. The identifier is inserted into a media stream to indicate to a set-top box presence of the interactive content, wherein the media stream represents the advertisement video.
摘要:
A method includes detecting, from an Enhanced Television (ETV) Integrated Signaling Stream (EISS), an indication that an ETV application is available to be downloaded; downloading, in response to the indication, the ETV application from a video stream identified by the indication, where the ETV application does not conform to an ETV Binary Interchange Format (EBIF) standard; detecting, from the EISS, another indication that the ETV application is to be started; executing, in response to the other indication, the ETV application to generate an ETV page, where the ETV page includes information that is not permitted by the EBIF standard; and displaying the ETV page on a video display device to enables a user to interact with the ETV page.
摘要:
An approach provides interactive application and advertisement within media streams. A program map table of a media stream is retrieved, wherein the program map table includes a plurality of private descriptor fields that permit user specified tag values. One of the descriptor fields is configured to indicate whether the media stream is associated with an interactive application or advertisement information.
摘要:
A method includes detecting, from an Enhanced Television (ETV) Integrated Signaling Stream (EISS), an indication that an ETV application is available to be downloaded; downloading, in response to the indication, the ETV application from a video stream identified by the indication, where the ETV application does not conform to an ETV Binary Interchange Format (EBIF) standard; detecting, from the EISS, another indication that the ETV application is to be started; executing, in response to the other indication, the ETV application to generate an ETV page, where the ETV page includes information that is not permitted by the EBIF standard; and displaying the ETV page on a video display device to enables a user to interact with the ETV page.