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    Methods and apparatus to count audience members
    2.
    发明授权
    Methods and apparatus to count audience members 有权
    计数听众成员的方法和手段

    公开(公告)号：US08739194B2

    公开(公告)日：2014-05-27

    申请号：US13328955

    申请日：2011-12-16

    申请人： Paul Donato

    发明人： Paul Donato

    IPC分类号： H04N7/16

    CPC分类号： H04N21/44218 ,  H04H60/45 ,  H04N21/441

    摘要： Methods and apparatus to count audience members are disclosed. An example method includes identifying a first audience member present at a first time, incrementing a stored first count of a number of times the first audience member is present during a day part corresponding to the first time, incrementing a stored tuning occasion count, identifying a second audience member present at a second time, incrementing a stored second count of a number of times the second audience member is present during the day part, incrementing the stored tuning occasion count, determining a probability that an unidentified audience member is the first audience member based on the first count, the second count, and the tuning occasion count, and counting the first audience member based on a comparison of the probability to a threshold.

    摘要翻译： 披露计数听众成员的方法和手段。 示例性方法包括：识别在第一时间存在的第一受众成员，在对应于第一时间的日间部分期间递增存储的第一受众成员的次数的所存储的第一计数，递增所存储的调谐时机计数， 第二受众成员第二次出席，增加第二观众在白天部分期间存在的次数的存储的第二计数，增加存储的调谐场合计数，确定不明身份的观众是第一观众的概率 基于第一计数，第二计数和调谐时刻计数，并且基于概率与阈值的比较对第一受众成员进行计数。

    METHODS AND APPARATUS TO SAMPLE MARKETS BASED ON AERIAL IMAGES
    3.
    发明申请
    METHODS AND APPARATUS TO SAMPLE MARKETS BASED ON AERIAL IMAGES 审中-公开
    基于航空图像的市场样本的方法和设备

    公开(公告)号：US20130226666A1

    公开(公告)日：2013-08-29

    申请号：US13774784

    申请日：2013-02-22

    申请人： Alex Terrazas ,  Paul Donato

    发明人： Alex Terrazas ,  Paul Donato

    IPC分类号： G06Q30/02

    CPC分类号： G06Q30/0205

    摘要： Methods and apparatus to sample markets based on aerial images are disclosed. An example method includes identifying a first geographic area to be sampled for a first product, the identifying being based on an aerial image, estimating a density of the first product in the first geographic area, and calculating a sampling rule to be used in sampling the first geographic area for the first product.

    摘要翻译： 公开了基于航空图像对市场进行采样的方法和装置。 一种示例性方法包括识别要针对第一产品进行采样的第一地理区域，所述识别基于空中图像，估计第一地理区域中的第一产品的密度，以及计算在采样中使用的采样规则 第一个产品的地理区域。

    METHODS AND APPARATUS TO DETERMINE DEMOGRAPHIC DISTRIBUTIONS OF ONLINE USERS
    4.
    发明申请
    METHODS AND APPARATUS TO DETERMINE DEMOGRAPHIC DISTRIBUTIONS OF ONLINE USERS 审中-公开
    确定在线用户人口统计分布的方法和设备

    公开(公告)号：US20140324544A1

    公开(公告)日：2014-10-30

    申请号：US14014044

    申请日：2013-08-29

    申请人： Paul Donato ,  David Wong ,  Michael Sheppard ,  Alex Terrazas ,  Matt Reid

    发明人： Paul Donato ,  David Wong ,  Michael Sheppard ,  Alex Terrazas ,  Matt Reid

    IPC分类号： G06Q30/02

    CPC分类号： G06Q30/0204

    摘要： Example methods and apparatus to determine demographic distributions of online users is disclosed. An example method includes obtaining first demographic information of first visitors to a first web site, obtaining second demographic information of second visitors to a second web site, the first and second visitors both comprising a same user, and determining a demographic distribution of the user based on the first and second demographic information.

    摘要翻译： 公开了确定在线用户人口统计分布的示例方法和装置。 示例性方法包括获得第一访问者的第一人口统计信息到第一网站，获得第二访问者到第二网站的第二人口统计信息，第一和第二访客二者都包括相同的用户，以及确定基于用户的人口统计分布 关于第一和第二人口统计信息。

    METHODS AND APPARATUS TO COUNT AUDIENCE MEMBERS
    8.
    发明申请
    METHODS AND APPARATUS TO COUNT AUDIENCE MEMBERS 有权
    计数听众会员的方法和设备

    公开(公告)号：US20120324496A1

    公开(公告)日：2012-12-20

    申请号：US13328955

    申请日：2011-12-16

    申请人： Paul Donato

    发明人： Paul Donato

    IPC分类号： H04H60/33

    CPC分类号： H04N21/44218 ,  H04H60/45 ,  H04N21/441

    摘要： Methods and apparatus to count audience members are disclosed. An example method includes identifying a first audience member present at a first time, incrementing a stored first count of a number of times the first audience member is present during a day part corresponding to the first time, incrementing a stored tuning occasion count, identifying a second audience member present at a second time, incrementing a stored second count of a number of times the second audience member is present during the day part, incrementing the stored tuning occasion count, determining a probability that an unidentified audience member is the first audience member based on the first count, the second count, and the tuning occasion count, and counting the first audience member based on a comparison of the probability to a threshold.

    摘要翻译： 披露计数听众成员的方法和手段。 示例性方法包括：识别在第一时间存在的第一受众成员，在对应于第一时间的日间部分期间递增存储的第一受众成员的次数的所存储的第一计数，递增所存储的调谐时机计数， 第二受众成员第二次出席，增加第二观众在白天部分期间存在的次数的存储的第二计数，增加存储的调谐场合计数，确定不明身份的观众是第一观众的概率 基于第一计数，第二计数和调谐时刻计数，并且基于概率与阈值的比较对第一受众成员进行计数。

    Prompting of audience member identification
    9.
    发明授权
    Prompting of audience member identification 有权
    提醒观众成员识别

    公开(公告)号：US08091100B2

    公开(公告)日：2012-01-03

    申请号：US09883546

    申请日：2001-06-18

    申请人： Paul Donato

    发明人： Paul Donato

    IPC分类号： H04H60/33

    CPC分类号： H04N21/44218 ,  H04H60/45 ,  H04N21/441

    摘要： An audience measurement system determines the likelihood that an audience member is in the audience of a receiver during a particular day part. If the audience member is not likely to be in the audience of the receiver during that day part, the audience member is prompted to enter an audience member identification. On the other hand, if the audience member is likely to be in the audience of the receiver during that day part, prompting of the audience member to enter an audience member identification is suppressed.

    摘要翻译： 观众测量系统确定观众成员在特定日间部分期间在接收者的观众中的可能性。 如果听众成员在当天不太可能在接收者的受众群体中被提示输入观众成员身份。 另一方面，如果观众成员在那一天的某一天可能在接收者的观众身上，则抑制了观众成员进入观众成员识别的提示。

    Methods and apparatus to determine audience duplication in cross-media campaigns
    10.
    发明授权
    Methods and apparatus to determine audience duplication in cross-media campaigns 有权
    确定跨媒体宣传活动中受众重复的方法和设备

    公开(公告)号：US08973023B1

    公开(公告)日：2015-03-03

    申请号：US13779717

    申请日：2013-02-27

    申请人： Kumar Nagaraja Rao ,  Peng Fei Yi ,  Seema Varma Srivastava ,  Peter Campbell Doe ,  Paul Donato ,  Mainak Mazumdar ,  David Wong

    发明人： Kumar Nagaraja Rao ,  Peng Fei Yi ,  Seema Varma Srivastava ,  Peter Campbell Doe ,  Paul Donato ,  Mainak Mazumdar ,  David Wong

    IPC分类号： G06Q99/00 ,  G06Q30/00 ,  H04N21/442

    CPC分类号： G06Q30/0242 ,  H04N21/25891 ,  H04N21/44222 ,  H04N21/812

    摘要： A disclosed example method to determine audience duplication in cross-media campaigns involves determining a first duplicated audience reach between a total television audience and an internet publisher audience for a demographic group. The total television audience is representative of audience members across a plurality of television networks, and the internet publisher audience is representative of audience members across one of a plurality of internet publishers. The example method involves determining a second duplicated audience reach between the total television audience and the internet publisher audience for a media campaign based on the first duplicated audience reach. The example method involves determining a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach. The television network audience is representative of audience members exposed to the media campaign via one of the plurality of television networks.

    摘要翻译： 用于确定跨媒体广告活动中的受众重复的公开的示例方法包括确定针对人口统计组的总电视观众和互联网发行商受众之间的第一重复观众接触。 电视观众总数是代表多个电视网络中的听众成员，互联网发行者观众代表多个互联网出版商中的一个的观众。 该示例方法涉及基于第一次重复的观众覆盖来确定媒体广告活动的总电视观众和互联网发行商受众之间的第二重复观众接触度。 该示例方法涉及基于第二重复的观众覆盖来确定电视网络观众和互联网发行商受众之间的媒体广告活动的第三重复观众接触。 电视网络观众通过多个电视网络之一代表暴露于媒体活动的观众成员。