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    Interactive Viewer for Advertisements
    7.
    发明申请
    Interactive Viewer for Advertisements 审中-公开
    互动查看器广告

    公开(公告)号：US20080282290A1

    公开(公告)日：2008-11-13

    申请号：US11745758

    申请日：2007-05-08

    申请人： Mansoor Malik ,  Scott Tomlin ,  Phani Vaddadi ,  Mark Masterson ,  Tarek Najm ,  Ying Li ,  Raxit Kagalwala ,  Kevin Riedy ,  Li Li

    发明人： Mansoor Malik ,  Scott Tomlin ,  Phani Vaddadi ,  Mark Masterson ,  Tarek Najm ,  Ying Li ,  Raxit Kagalwala ,  Kevin Riedy ,  Li Li

    IPC分类号： H04N7/10

    CPC分类号： G06Q30/0251 ,  G06Q30/0256 ,  H04N21/44222 ,  H04N21/4722 ,  H04N21/4782 ,  H04N21/4828 ,  H04N21/812 ,  H04N21/8545

    摘要： A system, method, and computer-readable media are presented for displaying an interactive viewer associated with an advertisement within a user interface. In one aspect, the system includes an advertisement manager for providing advertisements in response to request from clients. The system further includes a rendering component for determining if an advertisement has an associated interactive viewer, determining features associated with the advertisement, and displaying the interactive viewer including the determined features. Additionally, the system includes an event tracking module for monitoring a user's interaction with the interactive viewer, and reporting feedback regarding the interaction to the advertisement manager.

    摘要翻译： 呈现系统，方法和计算机可读介质，用于显示与用户界面内的广告相关联的交互式查看器。 在一个方面，系统包括广告管理器，用于响应于来自客户端的请求来提供广告。 该系统还包括用于确定广告是否具有相关联的交互式查看器，确定与该广告相关联的特征以及显示包括确定的特征的交互式查看器的呈现组件。 此外，该系统包括用于监视用户与交互式查看器的交互的事件跟踪模块，以及向广告管理器报告与交互的反馈。

    Automatically generating content for presenting in a preview pane for ADS
    9.
    发明申请
    Automatically generating content for presenting in a preview pane for ADS 审中-公开
    自动生成用于在ADS的预览窗格中显示的内容

    公开(公告)号：US20070050253A1

    公开(公告)日：2007-03-01

    申请号：US11214485

    申请日：2005-08-29

    申请人： Jody Biggs ,  Christian Borgs ,  Jennifer Chayes ,  Uriel Feige ,  Kamal Jain ,  Ying Li ,  Christopher Meek ,  Tarek Najm ,  Joshua Goodman

    发明人： Jody Biggs ,  Christian Borgs ,  Jennifer Chayes ,  Uriel Feige ,  Kamal Jain ,  Ying Li ,  Christopher Meek ,  Tarek Najm ,  Joshua Goodman

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0271

    摘要： The user interfaces, methods and systems described herein facilitate user interaction with an ad space by conveying additional advertising content via a preview pane and facilitate automatically generating the content of the preview pane. By way of example, an electronic advertisement is conveyed to a user in an ad space provided by a third party, and a secondary advertisement generating component automatically generates at least part of the content of a secondary advertisement. The secondary advertisement provides content associated with the electronic advertisement and occurs upon receiving a user indication. A context acquiring component also may provide context information to the secondary advertisement generating component to automatically generate at least part of the content of the secondary advertisement. By way of another example, a user is provided with one or more ads from a plurality of different advertisers in a first ad space maintained by an ad space supplier. A user input identifying at least one of the ads from the plurality of different advertisers is received. A second ad space for a supplemental ad having supplemental advertising information relating to the at least one ad identified by the user input is provided. At least part of the supplemental advertising information supplied in the supplemental ad is automatically produced. Contextual information also may be employed to automatically produce at least part of the supplemental advertising information.

    摘要翻译： 这里描述的用户界面，方法和系统通过经由预览窗格传送额外的广告内容来促进用户与广告空间的交互，并促进自动生成预览窗格的内容。 作为示例，在由第三方提供的广告空间中向用户传送电子广告，并且辅助广告生成部件自动生成次要广告的内容的至少一部分。 次要广告提供与电子广告相关联的内容，并且在接收到用户指示时发生。 上下文获取组件还可以向次要广告生成组件提供上下文信息以自动生成辅助广告的至少部分内容。 作为另一示例，在由广告空间供应商维护的第一广告空间中向用户提供来自多个不同广告商的一个或多个广告。 接收识别来自多个不同广告商的广告中的至少一个的用户输入。 提供了补充广告的第二广告空间，其具有与由用户输入标识的至少一个广告相关的补充广告信息。 补充广告中提供的补充广告信息的至少一部分将自动生成。 还可以使用上下文信息来自动产生补充广告信息的至少一部分。

    Advertising keyword cross-selling
    10.
    发明授权
    Advertising keyword cross-selling 有权
    广告关键字交叉销售

    公开(公告)号：US07788131B2

    公开(公告)日：2010-08-31

    申请号：US11300918

    申请日：2005-12-15

    申请人： Shuzhen Nong ,  Ying Li ,  Tarek Najm ,  Li Li ,  Hua-Jun Zeng ,  Zheng Chen ,  Benyu Zhang

    发明人： Shuzhen Nong ,  Ying Li ,  Tarek Najm ,  Li Li ,  Hua-Jun Zeng ,  Zheng Chen ,  Benyu Zhang

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06F17/30864 ,  G06Q30/0251 ,  G06Q30/0275

    摘要： Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.

    摘要翻译： 使用种子关键字来提供扩展的关键字，然后与相关的广告商相关联。 实例还可以包括根据扩展的关键字定位潜在的广告客户。 采用反向查找技术来确定哪些关键字与广告商相关联。 然后可以使用过滤来消除该广告客户的不合适的关键字。 然后，这些关键字会自动向广告客户显示，作为其广告的相关搜索字词。 以这种方式，可以通过自动扩展相关搜索词来大大增强搜索引擎和/或广告商的收入。 广告商也可以通过自动获得更大更多相关的搜索词选项来获益，从而节省时间和金钱。