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    System and method for managing a plurality of content items displayed in a particular placement position on a rendered page
    5.
    发明申请
    System and method for managing a plurality of content items displayed in a particular placement position on a rendered page 审中-公开
    用于管理在呈现的页面上的特定放置位置中显示的多个内容项目的系统和方法

    公开(公告)号：US20060122889A1

    公开(公告)日：2006-06-08

    申请号：US10994877

    申请日：2004-11-22

    申请人： Brian Burdick ,  Christopher Meek ,  David Heckerman ,  David Chickering ,  Joshua Forman ,  Kevin Kornelson ,  Murali Vajjiravel ,  Rajeev Prasad ,  Raxit Kagalwala ,  Tarek Najm ,  Sachin Dhawan

    发明人： Brian Burdick ,  Christopher Meek ,  David Heckerman ,  David Chickering ,  Joshua Forman ,  Kevin Kornelson ,  Murali Vajjiravel ,  Rajeev Prasad ,  Raxit Kagalwala ,  Tarek Najm ,  Sachin Dhawan

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0601

    摘要： Systems and method for managing a plurality of content items designated for placement in a particular position on a rendered page are provided. Methods in accordance with the present invention include receiving a plurality of content items, determining an initial placement allocation frequency for each content item, collecting performance data for one or more of the content items, and determining at least one additional allocation frequency in accordance with the performance data collected. Methods of the present invention may further include randomly allocating placement of each of the content items in the particular position on the page in accordance with one of the respective initial and/or additional allocation frequency for each content item. Additionally, the present invention provides systems and methods for automatically managing a plurality of content items to be displayed in a particular position on a rendered page such that value to the content provider may be maximized.

    摘要翻译： 提供了用于管理指定用于放置在呈现页面上的特定位置的多个内容项的系统和方法。 根据本发明的方法包括接收多个内容项目，确定每个内容项目的初始布局分配频率，收集一个或多个内容项目的演奏数据，以及根据所述内容项目确定至少一个附加分配频率 收集性能数据。 本发明的方法还可以包括根据每个内容项目的相应初始和/或附加分配频率之一随机分配每个内容项目在页面上的特定位置的布局。 此外，本发明提供了用于自动管理要在呈现页面上的特定位置显示的多个内容项目的系统和方法，使得可以使对内容提供商的价值最大化。

    Automatically generating content for presenting in a preview pane for ADS
    7.
    发明申请
    Automatically generating content for presenting in a preview pane for ADS 审中-公开
    自动生成用于在ADS的预览窗格中显示的内容

    公开(公告)号：US20070050253A1

    公开(公告)日：2007-03-01

    申请号：US11214485

    申请日：2005-08-29

    申请人： Jody Biggs ,  Christian Borgs ,  Jennifer Chayes ,  Uriel Feige ,  Kamal Jain ,  Ying Li ,  Christopher Meek ,  Tarek Najm ,  Joshua Goodman

    发明人： Jody Biggs ,  Christian Borgs ,  Jennifer Chayes ,  Uriel Feige ,  Kamal Jain ,  Ying Li ,  Christopher Meek ,  Tarek Najm ,  Joshua Goodman

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0271

    摘要： The user interfaces, methods and systems described herein facilitate user interaction with an ad space by conveying additional advertising content via a preview pane and facilitate automatically generating the content of the preview pane. By way of example, an electronic advertisement is conveyed to a user in an ad space provided by a third party, and a secondary advertisement generating component automatically generates at least part of the content of a secondary advertisement. The secondary advertisement provides content associated with the electronic advertisement and occurs upon receiving a user indication. A context acquiring component also may provide context information to the secondary advertisement generating component to automatically generate at least part of the content of the secondary advertisement. By way of another example, a user is provided with one or more ads from a plurality of different advertisers in a first ad space maintained by an ad space supplier. A user input identifying at least one of the ads from the plurality of different advertisers is received. A second ad space for a supplemental ad having supplemental advertising information relating to the at least one ad identified by the user input is provided. At least part of the supplemental advertising information supplied in the supplemental ad is automatically produced. Contextual information also may be employed to automatically produce at least part of the supplemental advertising information.

    摘要翻译： 这里描述的用户界面，方法和系统通过经由预览窗格传送额外的广告内容来促进用户与广告空间的交互，并促进自动生成预览窗格的内容。 作为示例，在由第三方提供的广告空间中向用户传送电子广告，并且辅助广告生成部件自动生成次要广告的内容的至少一部分。 次要广告提供与电子广告相关联的内容，并且在接收到用户指示时发生。 上下文获取组件还可以向次要广告生成组件提供上下文信息以自动生成辅助广告的至少部分内容。 作为另一示例，在由广告空间供应商维护的第一广告空间中向用户提供来自多个不同广告商的一个或多个广告。 接收识别来自多个不同广告商的广告中的至少一个的用户输入。 提供了补充广告的第二广告空间，其具有与由用户输入标识的至少一个广告相关的补充广告信息。 补充广告中提供的补充广告信息的至少一部分将自动生成。 还可以使用上下文信息来自动产生补充广告信息的至少一部分。

    Trees of classifiers for detecting email spam
    8.
    发明申请
    Trees of classifiers for detecting email spam 有权
    用于检测电子邮件垃圾邮件的分类树

    公开(公告)号：US20070038705A1

    公开(公告)日：2007-02-15

    申请号：US11193691

    申请日：2005-07-29

    申请人： David Chickering ,  Geoffrey Hulten ,  Robert Rounthwaite ,  Christopher Meek ,  David Heckerman ,  Joshua Goodman

    发明人： David Chickering ,  Geoffrey Hulten ,  Robert Rounthwaite ,  Christopher Meek ,  David Heckerman ,  Joshua Goodman

    IPC分类号： G06F15/16

    CPC分类号： H04L51/12

    摘要： Decision trees populated with classifier models are leveraged to provide enhanced spam detection utilizing separate email classifiers for each feature of an email. This provides a higher probability of spam detection through tailoring of each classifier model to facilitate in more accurately determining spam on a feature-by-feature basis. Classifiers can be constructed based on linear models such as, for example, logistic-regression models and/or support vector machines (SVM) and the like. The classifiers can also be constructed based on decision trees. “Compound features” based on internal and/or external nodes of a decision tree can be utilized to provide linear classifier models as well. Smoothing of the spam detection results can be achieved by utilizing classifier models from other nodes within the decision tree if training data is sparse. This forms a base model for branches of a decision tree that may not have received substantial training data.

    摘要翻译： 利用分类器模型填充的决策树利用电子邮件的每个功能使用单独的电子邮件分类器来提供增强的垃圾邮件检测。 这通过定制每个分类器模型提供了更高的垃圾邮件检测的概率，以便于在逐个特征的基础上更准确地确定垃圾邮件。 分类器可以基于诸如逻辑回归模型和/或支持向量机（SVM）等线性模型来构建。 分类器也可以基于决策树构建。 基于决策树的内部和/或外部节点的“复合特征”也可以用于提供线性分类器模型。 垃圾邮件检测结果的平滑可以通过使用来自决策树内的其他节点的分类器模型来实现，如果训练数据是稀疏的。 这形成了可能没有接收到大量训练数据的决策树的分支的基本模型。

    Publisher unions
    9.
    发明申请
    Publisher unions 有权
    出版社联合会

    公开(公告)号：US20070260617A1

    公开(公告)日：2007-11-08

    申请号：US11418899

    申请日：2006-05-05

    申请人： Ewa Dominowska ,  Christopher Meek ,  David Chickering ,  Jody Biggs ,  Brian Burdick

    发明人： Ewa Dominowska ,  Christopher Meek ,  David Chickering ,  Jody Biggs ,  Brian Burdick

    IPC分类号： G06F7/00

    CPC分类号： G06Q30/02 ,  G06Q10/00 ,  G06Q10/10 ,  G06Q30/08

    摘要： A publisher union comprises a plurality of publishers, a channel, and a publisher union administrator. The publisher union is administered by receiving a channel proposal, determining whether the channel proposal is acceptable, forming a channel, and presenting the channel for monetization. User information is gathered by the publisher union by establishing a domain, collecting user information, aggregating the user information, and providing the aggregated user information to publisher union members.

    摘要翻译： 发行商联盟由多个发布商，渠道和发布商联盟管理员组成。 发行商联盟通过接收渠道提议，确定渠道提案是否可以接受，形成渠道，以及呈现营利渠道来进行管理。 用户信息由发行商联合会通过建立域，收集用户信息，聚合用户信息以及向发布商联盟成员提供聚合的用户信息来收集。

    Automatic ad placement
    10.
    发明申请
    Automatic ad placement 审中-公开
    自动广告刊登位置

    公开(公告)号：US20060293950A1

    公开(公告)日：2006-12-28

    申请号：US11168149

    申请日：2005-06-28

    申请人： Christopher Meek ,  David Heckerman ,  David Chickering

    发明人： Christopher Meek ,  David Heckerman ,  David Chickering

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/08 ,  G06Q30/02 ,  G06Q30/0254

    摘要： A computer-implemented method is provided for controlling placement of ad impressions, corresponding to ads, displayed on a web page. The method includes recording features corresponding to ad impressions. Recording features can include collecting sufficient statistics for a Naïve Bayes model in some embodiments. A statistical algorithm is then used to automatically control placement of ad impressions.

    摘要翻译： 提供了一种计算机实现的方法，用于控制与网页上显示的广告相对应的广告展示位置。 该方法包括记录与广告展示相对应的功能。 记录功能可以包括在一些实施例中收集关于朴素贝叶斯模型的足够的统计数据。 然后使用统计算法自动控制广告展示的展示位置。