Relevant multimedia advertising targeted based upon search query
    1.
    发明申请
    Relevant multimedia advertising targeted based upon search query 有权
    基于搜索查询的相关多媒体广告

    公开(公告)号:US20060053109A1

    公开(公告)日:2006-03-09

    申请号:US11173799

    申请日:2005-07-01

    IPC分类号: G06F17/30

    摘要: A facility for processing a search query is described. The facility identifies one or more items that satisfy the query, at least one of which is a media sequence. For each identified media sequence, the facility identifies an advertising message based upon the contents of the query. In response to the query, the facility returns a search result that indicates the identified items. When one of the identified media sequences is selected in the search result, the selected media sequence is provided in conjunction with the advertising message identified for it.

    摘要翻译: 描述用于处理搜索查询的设施。 该设施识别满足查询的一个或多个项目,其中至少一个是媒体序列。 对于每个确定的媒体序列,该设施基于查询的内容识别广告消息。 响应于查询,设备返回指示所识别项目的搜索结果。 当在搜索结果中选择所识别的媒体序列之一时,所选择的媒体序列与为其识别的广告消息一起提供。