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    Programming content capturing and processing system and method
    2.
    发明申请
    Programming content capturing and processing system and method 审中-公开
    编程内容捕获和处理系统和方法

    公开(公告)号：US20060090186A1

    公开(公告)日：2006-04-27

    申请号：US10970429

    申请日：2004-10-21

    申请人： Bryan Santangelo ,  Zhongming Chen ,  Craig Mahonchak ,  Steve Riedl ,  Amanuel Bereketab

    发明人： Bryan Santangelo ,  Zhongming Chen ,  Craig Mahonchak ,  Steve Riedl ,  Amanuel Bereketab

    IPC分类号： H04N7/173

    CPC分类号： H04N7/17336 ,  H04N21/42684 ,  H04N21/47202 ,  H04N21/6587 ,  H04N21/84 ,  H04N21/8456

    摘要： A method and system is provided for processing a program stream for interactive viewing, wherein the program stream includes programming content relating to a program having a plurality of program segments. The program stream is received and divided into at least one block comprising an expanse of the program stream. In accordance with an embodiment of the invention, a block is measured based upon the normal play time of the programming content, or some other predefined measurement. A determination is then made as to whether the block comprises at least one complete program segment. In accordance with an embodiment of the invention, a program segment is a logical portion of TV show or movie, such as a specific story of a news show, a scene in a movie, etc. Upon identifying one or more programming segments, these segment(s) may be made available for interactive viewing prior to receiving the end of the program. In another embodiment of the invention, a determination is made as to whether the block comprises an ending portion—but incomplete portion—of a program segment. In such instance, segment portions from multiple blocks may be accessed and appended to form a complete segment which may then be made available for interactive viewing. In yet another embodiment of the invention, content derived from blocks associated with a program segment may be combined with additional content relating to the program segment, even though the additional content is not within the plurality of blocks.

    摘要翻译： 提供了一种用于处理用于交互式观看的节目流的方法和系统，其中节目流包括与具有多个节目片段的节目相关的节目内容。 接收节目流并将其划分成包括节目流的广播的至少一个块。 根据本发明的实施例，基于节目内容的正常播放时间或一些其它预定义的测量来测量块。 然后确定该块是否包括至少一个完整的程序段。 根据本发明的实施例，节目片段是电视节目或电影的逻辑部分，例如新闻节目的特定故事，电影中的场景等。在识别一个或多个节目片段时，这些片段 可以在接收节目结束之前使得可以进行交互式观看。 在本发明的另一个实施例中，确定该块是否包括程序段的结束部分但不完整的部分。 在这种情况下，来自多个块的段部分可以被访问和附加以形成完整的段，然后可以使其可用于交互式查看。 在本发明的又一实施例中，即使附加内容不在多个块内，也可以将与节目片段相关联的块导出的内容与与节目片段有关的附加内容组合。

    SYSTEM AND METHOD FOR SELECTING AND DELIVERING ADS BASED ON CROSS-PLATFORM ACTIVITY
    7.
    发明申请
    SYSTEM AND METHOD FOR SELECTING AND DELIVERING ADS BASED ON CROSS-PLATFORM ACTIVITY 有权
    基于跨平台活动选择和传递ADS的系统和方法

    公开(公告)号：US20090158320A1

    公开(公告)日：2009-06-18

    申请号：US11955758

    申请日：2007-12-13

    申请人： Steve Riedl ,  Bryan Santangelo ,  Gabe Zimbelman

    发明人： Steve Riedl ,  Bryan Santangelo ,  Gabe Zimbelman

    IPC分类号： H04N7/10

    CPC分类号： H04N21/251 ,  G06Q30/02 ,  G06Q30/0255 ,  H04H60/73 ,  H04N21/25891 ,  H04N21/26258

    摘要： A cross-platform advertising system utilizes viewing data, browsing data, and telephone call data to establish subscriber account profile and, optionally, user profiles for users at the subscriber account. An ad selection processor selects ads based on subscriber account profile and, optionally, the user profile. An ad delivery processor delivers the selected ads to a device associated with the subscriber account.

    摘要翻译： 跨平台广告系统利用观看数据，浏览数据和电话呼叫数据来建立用户帐户简档，以及可选地，在用户帐户处的用户的用户简档。 广告选择处理器基于订户帐户简档和可选地用户简档来选择广告。 广告传送处理器将所选广告传送到与用户帐户相关联的设备。

    System and method for advertisement delivery within a video time shifting architecture
    8.
    发明申请
    System and method for advertisement delivery within a video time shifting architecture 有权
    视频时移结构中广告传送的系统和方法

    公开(公告)号：US20050060229A1

    公开(公告)日：2005-03-17

    申请号：US10899289

    申请日：2004-07-26

    申请人： Steve Riedl ,  Erik Urdang ,  Tom Gonder ,  Bryan Santangelo ,  Brad Jordan

    发明人： Steve Riedl ,  Erik Urdang ,  Tom Gonder ,  Bryan Santangelo ,  Brad Jordan

    IPC分类号： H04N7/173 ,  G06F17/60

    CPC分类号： H04N21/4532 ,  G06Q30/02 ,  G06Q30/0255 ,  G06Q30/0258 ,  G06Q30/0264 ,  G06Q30/0272 ,  G06Q30/0276 ,  G06Q30/0277 ,  H04N7/17318 ,  H04N21/2407 ,  H04N21/25883 ,  H04N21/26258 ,  H04N21/2668 ,  H04N21/2747 ,  H04N21/44222 ,  H04N21/6582 ,  H04N21/6587 ,  H04N21/812 ,  H04N21/84 ,  H04N21/854 ,  H04N21/8543

    摘要： The present invention is directed to systems and methods for employing canonical metadata to describe advertisements comprising an advertiser storing an advertisement and arbitrarily complex metadata that is descriptive of the advertisement, which is received at a control center. At the control center, the advertisement is mapped to canonical metadata. The advertisement and canonical metadata are stored at the control center for use in discriminating between advertisements from a plurality of advertisers. An application program interface is provided for facilitating communication between a first computer and a second computer comprising means for the first computer requesting registration with the second computer, means for the second computer responding to the registration request of the first computer, means for the second computer requesting an advertisement identifier from the first computer in response to the occurrence of an event and means for transmitting the advertisement identifier from the second computer to the first computer.

    摘要翻译： 本发明涉及用于使用规范元数据来描述广告的系统和方法，所述广告包括存储广告的广告和描述在控制中心处接收的广告的任意复杂的元数据。 在控制中心，广告被映射到规范元数据。 广告和规范元数据被存储在控制中心，以用于区分来自多个广告商的广告。 提供了一种用于促进第一计算机和第二计算机之间的通信的应用程序接口，包括用于第一计算机请求与第二计算机注册的装置，第二计算机响应第一计算机的注册请求的装置，用于第二计算机的装置 响应于事件的发生，从第一计算机请求广告标识符以及用于将广告标识符从第二计算机发送到第一计算机的装置。