System and method for advertisement delivery within a video time shifting architecture
    8.
    发明申请
    System and method for advertisement delivery within a video time shifting architecture 有权
    视频时移结构中广告传送的系统和方法

    公开(公告)号:US20050060229A1

    公开(公告)日:2005-03-17

    申请号:US10899289

    申请日:2004-07-26

    IPC分类号: H04N7/173 G06F17/60

    摘要: The present invention is directed to systems and methods for employing canonical metadata to describe advertisements comprising an advertiser storing an advertisement and arbitrarily complex metadata that is descriptive of the advertisement, which is received at a control center. At the control center, the advertisement is mapped to canonical metadata. The advertisement and canonical metadata are stored at the control center for use in discriminating between advertisements from a plurality of advertisers. An application program interface is provided for facilitating communication between a first computer and a second computer comprising means for the first computer requesting registration with the second computer, means for the second computer responding to the registration request of the first computer, means for the second computer requesting an advertisement identifier from the first computer in response to the occurrence of an event and means for transmitting the advertisement identifier from the second computer to the first computer.

    摘要翻译: 本发明涉及用于使用规范元数据来描述广告的系统和方法,所述广告包括存储广告的广告和描述在控制中心处接收的广告的任意复杂的元数据。 在控制中心,广告被映射到规范元数据。 广告和规范元数据被存储在控制中心,以用于区分来自多个广告商的广告。 提供了一种用于促进第一计算机和第二计算机之间的通信的应用程序接口,包括用于第一计算机请求与第二计算机注册的装置,第二计算机响应第一计算机的注册请求的装置,用于第二计算机的装置 响应于事件的发生,从第一计算机请求广告标识符以及用于将广告标识符从第二计算机发送到第一计算机的装置。