公开(公告)号：US07623823B2

公开(公告)日：2009-11-24

申请号：US11216543

申请日：2005-08-30

申请人： Tom Zito ,  Mark D. Klein ,  Allan E. Alcorn ,  Gary S. Fletcher, Jr.

发明人： Tom Zito ,  Mark D. Klein ,  Allan E. Alcorn ,  Gary S. Fletcher, Jr.

IPC分类号： H04H60/33

CPC分类号： G06Q30/02 ,  G06Q30/0246 ,  G06Q30/0261

摘要： User exposure to media items is detected and measured. A mobile client device carried by a user digitally samples the audio environment of the user on a regular basis. These samples are transformed into a stream of data signatures and compared with reference media items to detect user exposure to the reference items. Purchase behavior following exposure to selected media content items can be detected and tracked as well, so as to gauge effectiveness of media items such as advertisements.

摘要翻译： 用户暴露于媒体项目被检测和测量。 由用户携带的移动客户端设备定期对用户的音频环境进行数字采样。 将这些样本转换成数据签名流，并与参考媒体项目进行比较，以检测用户对参考项目的曝光。 曝光于所选媒体内容项目后的采购行为也可以被检测和跟踪，以便衡量诸如广告之类的媒体项目的有效性。

公开(公告)号：US20060224798A1

公开(公告)日：2006-10-05

申请号：US11359903

申请日：2006-02-21

申请人： Mark Klein ,  Tom Zito

发明人： Mark Klein ,  Tom Zito

IPC分类号： G06F13/38

CPC分类号： G06F16/40 ,  G06F16/634 ,  G06F16/637 ,  G06F16/68 ,  G06F16/683

摘要： Music preferences for users are determined by direct sampling and analysis of the user's listening behavior. A user's preferences are derived by identifying songs listened to by the user and analyzing the user's switching-behavior among songs actually being played on the air.

摘要翻译： 用户的音乐偏好是通过直接采样和分析用户的听力行为来确定的。 通过识别由用户听的歌曲并且分析用户在空中实际播放的歌曲中的切换行为来导出用户的偏好。

公开(公告)号：US20060059277A1

公开(公告)日：2006-03-16

申请号：US11216543

申请日：2005-08-30

申请人： Tom Zito ,  Mark Klein ,  Allan Alcorn ,  Gary Fletcher

发明人： Tom Zito ,  Mark Klein ,  Allan Alcorn ,  Gary Fletcher

IPC分类号： G06F3/00

CPC分类号： G06Q30/02 ,  G06Q30/0246 ,  G06Q30/0261

摘要： User exposure to media items is detected and measured. A mobile client device carried by a user digitally samples the audio environment of the user on a regular basis. These samples are transformed into a stream of data signatures and compared with reference media items to detect user exposure to the reference items. Purchase behavior following exposure to selected media content items can be detected and tracked as well, so as to gauge effectiveness of media items such as advertisements.

公开(公告)号：US20070016918A1

公开(公告)日：2007-01-18

申请号：US11438089

申请日：2006-05-18

申请人： Allan Alcorn ,  James Cooper ,  Gary Fletcher ,  Tim Kay ,  Mark Klein ,  David Whittemore ,  Tom Zito

发明人： Allan Alcorn ,  James Cooper ,  Gary Fletcher ,  Tim Kay ,  Mark Klein ,  David Whittemore ,  Tom Zito

IPC分类号： H04N7/16 ,  H04H9/00

CPC分类号： H04H60/58 ,  G06F16/634 ,  G06F16/68 ,  G06F16/683 ,  G06F16/7834 ,  G06Q30/02 ,  H04H2201/90 ,  H04M3/2281 ,  H04M3/42221 ,  H04M3/4878 ,  H04M3/493 ,  H04M2201/12 ,  H04M2201/18 ,  H04M2201/36 ,  H04M2207/18 ,  H04N21/2407 ,  H04N21/26603 ,  H04N21/812

摘要： Audible media among different channels is recorded and analyzed to identify repeated instances of the same media item, either within a channel or from channel to channel, over a span of time. Such media items are identified as possible advertisements. A verification process is performed to determine which of these advertisement candidates are in fact advertisements. Once advertisements are so identified, audio from various sources is monitored to identify subsequent occurrences of that advertisement by matching the monitored audio against the stored signatures. In such a manner, advertisement flighting (broadcasts) as well as user exposure to advertisements can be detected and tracked.

摘要翻译： 记录和分析不同频道中的声音媒体，以便在一段时间内在频道内或从频道到频道中识别相同媒体项目的重复实例。 这样的媒体项目被识别为可能的广告。 执行验证过程以确定这些广告候选者中的哪一个实际上是广告。 一旦广告被如此识别，则监视来自各种来源的音频，以通过将监视的音频与存储的签名相匹配来识别该广告的后续出现。 以这种方式，可以检测和跟踪广告投放（广播）以及用户对广告的曝光。

公开(公告)号：US08358966B2

公开(公告)日：2013-01-22

申请号：US12576184

申请日：2009-10-08

申请人： Tom Zito ,  Mark D. Klein ,  Allan E. Alcorn ,  Gary S. Fletcher, Jr.

发明人： Tom Zito ,  Mark D. Klein ,  Allan E. Alcorn ,  Gary S. Fletcher, Jr.

IPC分类号： H04H60/33

CPC分类号： G06Q30/02 ,  G06Q30/0246 ,  G06Q30/0261

摘要： User exposure to media items is detected and measured. A mobile client device carried by a user digitally samples the audio environment of the user on a regular basis. These samples are transformed into a stream of data signatures and compared with reference media items to detect user exposure to the reference items. Purchase behavior following exposure to selected media content items can be detected and tracked as well, so as to gauge effectiveness of media items such as advertisements.

公开(公告)号：US20100257052A1

公开(公告)日：2010-10-07

申请号：US12576184

申请日：2009-10-08

申请人： Tom Zito ,  Mark D. Klein ,  Allan E. Alcorn ,  Gary S. Fletcher, JR.

发明人： Tom Zito ,  Mark D. Klein ,  Allan E. Alcorn ,  Gary S. Fletcher, JR.

IPC分类号： G06Q30/00 ,  H04H60/61 ,  G06Q10/00 ,  G06F15/173

CPC分类号： G06Q30/02 ,  G06Q30/0246 ,  G06Q30/0261

摘要： User exposure to media items is detected and measured. A mobile client device carried by a user digitally samples the audio environment of the user on a regular basis. These samples are transformed into a stream of data signatures and compared with reference media items to detect user exposure to the reference items. Purchase behavior following exposure to selected media content items can be detected and tracked as well, so as to gauge effectiveness of media items such as advertisements.

摘要翻译： 用户暴露于媒体项目被检测和测量。 由用户携带的移动客户端设备定期对用户的音频环境进行数字采样。 将这些样本转换成数据签名流，并与参考媒体项目进行比较，以检测用户对参考项目的曝光。 曝光于所选媒体内容项目后的采购行为也可以被检测和跟踪，以便衡量诸如广告之类的媒体项目的有效性。