公开(公告)号：US20200151746A1

公开(公告)日：2020-05-14

申请号：US16191289

申请日：2018-11-14

Applicant: ADOBE INC.

Inventor： Xiang Wu ,  Zhenyu Yan ,  Yi-Hong Kuo ,  Wuyang Dai ,  Polina Bartik ,  Abhishek Pani

IPC: G06Q30/02 ,  G06Q10/06 ,  G06F17/16

Abstract: An improved analytics system generates actionable KPI-based customer segments. The analytics system determines predicted outcomes for a key performance indicator (KPI) of interest and a contribution value for each variable indicating an extent to which each variable contributes to predicted outcomes. Topics are generated by applying a topic model to the contribution values for the variables. Each topic comprises a group of variables with a contribution level for each variable that indicates the importance of each variable to the topic. User segments are generated by assigning each user to a topic based on attribution levels output by the topic model.

公开(公告)号：US11651383B2

公开(公告)日：2023-05-16

申请号：US16191289

申请日：2018-11-14

Applicant: ADOBE INC.

Inventor： Xiang Wu ,  Zhenyu Yan ,  Yi-Hong Kuo ,  Wuyang Dai ,  Polina Bartik ,  Abhishek Pani

IPC: G06Q30/02 ,  G06Q10/06 ,  G06F17/16 ,  G06N20/00 ,  G06Q30/0204 ,  G06Q10/0639 ,  G06Q10/067

CPC classification number: G06Q30/0204 ,  G06F17/16 ,  G06Q10/067 ,  G06Q10/06393 ,  G06N20/00

Abstract: An improved analytics system generates actionable KPI-based customer segments. The analytics system determines predicted outcomes for a key performance indicator (KPI) of interest and a contribution value for each variable indicating an extent to which each variable contributes to predicted outcomes. Topics are generated by applying a topic model to the contribution values for the variables. Each topic comprises a group of variables with a contribution level for each variable that indicates the importance of each variable to the topic. User segments are generated by assigning each user to a topic based on attribution levels output by the topic model.