公开(公告)号：US11188579B2

公开(公告)日：2021-11-30

申请号：US16377424

申请日：2019-04-08

Applicant: ADOBE INC.

Inventor： Dheeraj Bansal ,  Sukriti Verma ,  Pratiksha Agarwal ,  Piyush Gupta ,  Nikaash Puri ,  Vishal Wani ,  Balaji Krishnamurthy

IPC: G06F16/00 ,  G06F16/332 ,  G06F16/58 ,  G06F16/535 ,  G06N20/20 ,  G06N3/08

Abstract: Systems and methods are described for serving personalized content using content tagging and transfer learning. The method may include identifying content elements in an experience pool, where each of the content element is associated with one or more attribute tags, identifying a user profile comprising characteristics of a user, generating a set of user-tag affinity vectors based on the user profile and the corresponding attribute tags using a content personalization engine, generating a user-content affinity score based on the set of user-tag affinity vectors, selecting a content element from the plurality of content elements based on the corresponding user-content affinity score, and delivering the selected content element to the user.

公开(公告)号：US20200320112A1

公开(公告)日：2020-10-08

申请号：US16377424

申请日：2019-04-08

Applicant: Adobe Inc.

Inventor： Dheeraj Bansal ,  Sukriti Verma ,  Pratiksha Agarwal ,  Piyush Gupta ,  Nikaash Puri ,  Vishal Wani ,  Balaji Krishnamurthy

IPC: G06F16/332 ,  G06F16/58 ,  G06N3/08 ,  G06N20/20 ,  G06F16/535

Abstract: Systems and methods are described for serving personalized content using content tagging and transfer learning. The method may include identifying content elements in an experience pool, where each of the content element is associated with one or more attribute tags, identifying a user profile comprising characteristics of a user, generating a set of user-tag affinity vectors based on the user profile and the corresponding attribute tags using a content personalization engine, generating a user-content affinity score based on the set of user-tag affinity vectors, selecting a content element from the plurality of content elements based on the corresponding user-content affinity score, and delivering the selected content element to the user.