Facilitating changes to online computing environment by assessing impacts of temporary interventions

    公开(公告)号:US11665073B2

    公开(公告)日:2023-05-30

    申请号:US17319364

    申请日:2021-05-13

    申请人: Adobe Inc.

    摘要: In some embodiments, an intervention evaluation system estimates counterfactual metric for a focal online platform based on an assessment model built using performance data of the focal online platform and control online platforms. The intervention evaluation system accesses performance data of the focal online platform that has been subject to a temporary intervention and performance data of control online platforms that are not subject to the temporary intervention. The intervention evaluation system determines estimation weights for these control online platforms based on the performance data in a pre-intervention period. Based on the estimation weights, the intervention evaluation system computes a counterfactual metric indicating the performance of the focal online platform in a post-intervention period in the absence of the temporary intervention. The counterfactual metric is transmitted to the focal online platform, where the counterfactual metric is usable for modifying an interactive computing environment provided by the focal online platform.

    FACILITATING CHANGES TO ONLINE COMPUTING ENVIRONMENT BY ASSESSING IMPACTS OF TEMPORARY INTERVENTIONS

    公开(公告)号:US20210266245A1

    公开(公告)日:2021-08-26

    申请号:US17319364

    申请日:2021-05-13

    申请人: Adobe Inc.

    IPC分类号: H04L12/26 H04L12/24

    摘要: In some embodiments, an intervention evaluation system estimates counterfactual metric for a focal online platform based on an assessment model built using performance data of the focal online platform and control online platforms. The intervention evaluation system accesses performance data of the focal online platform that has been subject to a temporary intervention and performance data of control online platforms that are not subject to the temporary intervention. The intervention evaluation system determines estimation weights for these control online platforms based on the performance data in a pre-intervention period. Based on the estimation weights, the intervention evaluation system computes a counterfactual metric indicating the performance of the focal online platform in a post-intervention period in the absence of the temporary intervention. The counterfactual metric is transmitted to the focal online platform, where the counterfactual metric is usable for modifying an interactive computing environment provided by the focal online platform.

    Techniques to quantify effectiveness of site-wide actions

    公开(公告)号:US11093957B2

    公开(公告)日:2021-08-17

    申请号:US15819808

    申请日:2017-11-21

    申请人: Adobe Inc.

    IPC分类号: G06Q30/02 G06Q10/06

    摘要: Modifications to the DiD technique are disclosed which provide an estimate of the effectiveness of a site-wide action where no control group exists within the data subsequent to implementation of the site-wide action. In some examples, a method may include identifying a treatment group based on a modified treatment period, selecting a control group from a control period prior to the modified treatment period, and performing a modified difference-in-differences (DiD) estimation for a metric based on the modified treatment period, the treatment group, the control period, and the control group. The modified treatment period may encompass an intervention of a site-wide action, and include a pre-intervention time period and a post-intervention time period.

    TECHNIQUES TO QUANTIFY EFFECTIVENESS OF SITE-WIDE ACTIONS

    公开(公告)号:US20190156359A1

    公开(公告)日:2019-05-23

    申请号:US15819808

    申请日:2017-11-21

    申请人: Adobe Inc.

    IPC分类号: G06Q30/02 G06Q10/06

    摘要: Modifications to the DiD technique are disclosed which provide an estimate of the effectiveness of a site-wide action where no control group exists within the data subsequent to implementation of the site-wide action. In some examples, a method may include identifying a treatment group based on a modified treatment period, selecting a control group from a control period prior to the modified treatment period, and performing a modified difference-in-differences (DiD) estimation for a metric based on the modified treatment period, the treatment group, the control period, and the control group. The modified treatment period may encompass an intervention of a site-wide action, and include a pre-intervention time period and a post-intervention time period.

    Accurate and interpretable rules for user segmentation

    公开(公告)号:US11200501B2

    公开(公告)日:2021-12-14

    申请号:US15837929

    申请日:2017-12-11

    申请人: Adobe Inc.

    摘要: Various embodiments describe user segmentation. In an example, potential rules are generated by applying a frequency-based analysis to user interaction data points. Each of the potential rules includes a set of attributes of the user interaction data points and indicates that these data points belong to a segment of interest. An objective function is used to select an optimal set of rules from the potential rules for the segment of interest. The potential rules are used as variable inputs to the objective function and this function is optimized based on interpretability and accuracy parameters. Each rule from the optimal set is associated with a group of the segment of interest. The user interaction data points are segments into the groups by matching attributes of these data points with the rules.

    Facilitating changes to online computing environment by assessing impacts of temporary interventions

    公开(公告)号:US11038785B2

    公开(公告)日:2021-06-15

    申请号:US16253467

    申请日:2019-01-22

    申请人: Adobe Inc.

    IPC分类号: H04L12/26 H04L12/24

    摘要: In some embodiments, an intervention evaluation system estimates counterfactual metric for a focal online platform based on an assessment model built using performance data of the focal online platform and control online platforms. The intervention evaluation system accesses performance data of the focal online platform that has been subject to a temporary intervention and performance data of control online platforms that are not subject to the temporary intervention. The intervention evaluation system determines estimation weights for these control online platforms based on the performance data in a pre-intervention period. Based on the estimation weights, the intervention evaluation system computes a counterfactual metric indicating the performance of the focal online platform in a post-intervention period in the absence of the temporary intervention. The counterfactual metric is transmitted to the focal online platform, where the counterfactual metric is usable for modifying an interactive computing environment provided by the focal online platform.

    TECHNIQUES FOR GENERATING TEMPLATES FROM REFERENCE SINGLE PAGE GRAPHIC IMAGES

    公开(公告)号:US20200320165A1

    公开(公告)日:2020-10-08

    申请号:US16376906

    申请日:2019-04-05

    申请人: Adobe Inc.

    摘要: A method includes extracting a set of segments located in a reference single page graphic image. A first segment overlaps with a second segment of the set of segments. The method includes identifying a plurality of bounding areas within the reference single page graphic image. Each segment of the set of segments is associated with a bounding area of the plurality of bounding areas. The plurality of bounding areas includes a first bounding area and a second bounding area, the first bounding area overlapping with the second bounding area. The method includes generating an editable template including a set of editable fields. The set of editable fields is determined based upon the plurality of bounding areas in the reference single page graphic image. A position of an editable field in the editable template is based upon a position in the reference single page graphic image of a corresponding bounding area.