公开(公告)号：US20160314494A1

公开(公告)日：2016-10-27

申请号：US14694807

申请日：2015-04-23

Applicant: Adobe Systems Incorporated

Inventor： Anmol Dhawan ,  Stephane D. Moreau ,  Sachin Soni ,  Ashish Duggal

IPC: G06Q30/02 ,  H04L12/58 ,  G06Q30/06

CPC classification number: G06Q30/0255 ,  G06Q30/0633

Abstract: Interaction-based content configuration is described. In one or more implementations, interactions of an online store customer with an online store are tracked. When a shopping session is ended and an item viewed during the shopping session is not purchased, personalized marketing content is generated for the customer. To do so, the tracked interactions are analyzed to ascertain which content corresponding to the unpurchased item the customer focused on during the shopping session. The tracked interactions track a gaze of the customer relative to displayed content of the online store, for instance. Further, the content the customer focused on is determined as that which held the customer's gaze for a period of time or which the customer gazed at a greater number of times than other content. The personalized marketing content is configured to include a portion of the focused-on content.

Abstract translation: 描述基于交互的内容配置。 在一个或多个实现中，跟踪在线商店客户与在线商店的交互。 当购物会话结束并且没有购买在购物会话期间查看的商品时，为客户生成个性化的营销内容。 为了做到这一点，分析跟踪的交互以确定在购物会话期间客户关注的未购买物品对应的内容。 例如，跟踪的交互跟踪客户的目光相对于在线商店的显示内容。 此外，客户关注的内容被确定为持续客户凝视一段时间或顾客比其他内容更多次注视的内容。 个性化营销内容被配置为包括一部分重点内容。