公开(公告)号：US20160217476A1

公开(公告)日：2016-07-28

申请号：US14602774

申请日：2015-01-22

Applicant: Adobe Systems Incorporated

Inventor： Ashish Duggal ,  Stephane Moreau ,  Anmol Dhawan ,  Sachin Soni

IPC: G06Q30/02

CPC classification number: G06Q30/0201

Abstract: Systems and methods disclosed herein score leads by determining and applying a scoring rule based on lead participation in an activity. This involves a processor of a computing device receiving information on participation in the activity by prior leads that resulted in conversions or rejections. A scoring rule is determined for the activity by assigning a score to the activity based on the information on participation in the activity by the prior leads that resulted in the conversions or the rejections. A new lead is scored using the scoring rule by assigning the new lead the score based on participation by the new lead in the activity. The scoring of the new lead can be used in various ways. In one example, the score of the new lead is used to determine to send a communication to the new lead.

Abstract translation: 本文公开的系统和方法通过基于潜在参与活动的评分规则来确定并应用得分。 这涉及计算设备的处理器，其接收导致转换或拒绝的先前的线索参与活动的信息。 通过根据导致转换或拒绝的先前潜在客户参与活动的信息，为活动分配分数，确定活动评分规则。 通过使用评分规则对新领先者进行评分，通过根据新领先参与活动分配新领先分数。 新铅的得分可以以各种方式使用。 在一个示例中，新线索的分数用于确定向新线索发送通信。

公开(公告)号：US09794205B2

公开(公告)日：2017-10-17

申请号：US14706051

申请日：2015-05-07

Applicant: ADOBE SYSTEMS INCORPORATED

Inventor： Stephane Moreau ,  Sachin Soni ,  Ashish Duggal ,  Anmol Dhawan

IPC: G06F15/16 ,  H04L12/58 ,  G06F3/16 ,  G06F3/0484 ,  G06F7/08 ,  G06F17/22 ,  G06F3/0481

CPC classification number: H04L51/10 ,  G06F3/0481 ,  G06F3/04847 ,  G06F3/167 ,  G06F7/08 ,  G06F17/2235 ,  H04L51/18

Abstract: An interactive email experience is customized to the recipient's interests by modifying rich media components provided by the email based on the recipient's interactions with other rich media components from the email. To facilitate the interactive email experience, rich media components are provided by a marketer for an email campaign with mapping information mapping product features to portions of the rich media components. When an email is sent with links to the rich media components, the recipient's interactions with a rich media component is tracked. Product features are ranked based on the recipient's interactions with various portions corresponding with the various product features. The product feature rankings are then used to modify other rich media components from the email to emphasize portions of the other rich media components corresponding with product features of interest to the recipient.

公开(公告)号：US20160034973A1

公开(公告)日：2016-02-04

申请号：US14450729

申请日：2014-08-04

Applicant: Adobe Systems Incorporated

Inventor： Sachin Soni ,  Ashish Duggal ,  Stephane Moreau ,  Anmol Dhawan

IPC: G06Q30/02

CPC classification number: G06Q30/0276 ,  G06Q30/0269 ,  G06Q50/01

Abstract: Systems and methods for providing real-time marketing campaigns are disclosed. One disclosed method includes steps of identifying, by a marketing system, a target product for a marketing campaign; executing a real time capture system to requesting and receiving, by a real-time capture system, user comment information from one or more social media sites; determining, by a sentiment engine, sentiments associated with the user comment information about the target product; and identifying, by the marketing system, one or more features of the target product associated with the sentiments and a target population for the marketing campaign based on the user comment information.

Abstract translation: 披露了提供实时营销活动的系统和方法。 一种公开的方法包括通过营销系统识别用于营销活动的目标产品的步骤; 执行实时捕获系统以通过实时捕获系统请求和接收来自一个或多个社交媒体站点的用户评论信息; 通过情感引擎确定与用户关于目标产品的评论信息相关联的情绪; 以及基于所述用户评论信息，由所述营销系统识别与所述情绪相关联的所述目标产品的一个或多个特征以及所述营销活动的目标群体。