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    AUDIENCE SERVER
    1.
    发明申请
    AUDIENCE SERVER 有权
    听众服务器

    公开(公告)号：US20160027038A1

    公开(公告)日：2016-01-28

    申请号：US14800486

    申请日：2015-07-15

    Applicant: Advertising.com LLC

    Inventor： Gil BEYDA ,  Joseph G. WILSON

    IPC: G06Q30/02

    CPC classification number: G06Q30/0244 ,  G06Q30/0257 ,  G06Q30/0269 ,  G06Q30/0273 ,  H04H20/14 ,  H04H60/45 ,  H04H60/46 ,  H04H60/66 ,  H04H2201/70 ,  H04N7/173 ,  H04N7/17318 ,  H04N21/2547 ,  H04N21/25891 ,  H04N21/44222 ,  H04N21/6581 ,  H04N21/6582 ,  H04N21/812

    Abstract: Delivery of content such as advertisements to audience members. Profile data is collected regarding audience members to whom advertisements may be delivered, such that a given audience member has an established profile data. Upon receiving a request to serve an advertisement to an audience member, a recognition that the target of the request is the given audience member is made. Then it is determined that a particular advertisement should be served to the given audience member. The determination includes recognition of the given audience member and corresponding selection advertisements optimized for the recognized audience member. A configurable delivery decision making mode allows pre-optimized as well as delivery time factoring for determining advertisements. Performance criteria and revenue allocation based upon data provider participation are also provided.

    Abstract translation: 向观众提供广告等内容。 关于可以向其发送广告的观众成员收集简档数据，使得给定的观众成员具有已建立的配置文件数据。 在接收到向观众提供广告的请求时，确认该请求的目标是给定的受众成员。 然后确定特定的广告应该被给予给定的观众。 该确定包括对给定观众的认可和针对公认的观众成员优化的对应选择广告。 可配置的传送决策模式允许预优化以及用于确定广告的传送时间因子分解。 还提供了基于数据提供者参与的绩效标准和收入分配。

    AUDIENCE TARGETING WITH UNIVERSAL PROFILE SYNCHRONIZATION
    2.
    发明申请
    AUDIENCE TARGETING WITH UNIVERSAL PROFILE SYNCHRONIZATION 审中-公开
    与通用配置文件同步化的接触

    公开(公告)号：US20150317693A1

    公开(公告)日：2015-11-05

    申请号：US14800389

    申请日：2015-07-15

    Applicant: Advertising.com LLC

    Inventor： Joseph G. WILSON ,  Gil BEYDA

    IPC: G06Q30/02 ,  G06F17/30

    CPC classification number: G06Q30/02 ,  G06F17/30575 ,  G06Q30/0241 ,  G06Q30/0244 ,  G06Q30/0251 ,  G06Q30/0255 ,  G06Q30/0269 ,  G06Q30/0271 ,  H04L29/06 ,  H04L29/08072

    Abstract: Universal synchronization of profiles of audience members targeted for the delivery of content. A unique global identifier may be assigned to and used to manage a profiled audience member. This identifier may also be associated to an authoritative identifier and cookie information used in connection with the collection of profile data. An authoritative identifier may be received in connection with activity, and might not be accompanied by a global identifier. The authoritative identifier may then be used to identify the global identifier, which in turn may be used to identify the cookie related information of record for the profiled audience member. Comparing the cookie related information to previously retained cookie information may be used to determine that the cookie information for a particular, profiled audience member has changed, so that it can be restored.

    Abstract translation: 用于传递内容的观众成员的个人资料的通用同步。 可以为独特的全局标识符分配并用于管理分析的观众成员。 该标识符也可以与与简档数据的收集结合使用的权威标识符和cookie信息相关联。 可以接收与活动相关的权威标识符，并且可能不伴随全局标识符。 然后可以使用权威性标识符来标识全局标识符，该标识符又可以用于识别针对被分析的观众的记录的cookie相关信息。 将Cookie相关信息与先前保留的Cookie信息进行比较可用于确定特定的，分析的受众成员的Cookie信息已更改，以便可以恢复。

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