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公开(公告)号：US11948170B1
公开(公告)日：2024-04-02
申请号：US17114270
申请日：2020-12-07
Applicant: Amazon Technologies, Inc.
Inventor： Sarp Arda Coskun , Ran Baror , Charles Joseph Rojo , Robin Michelle Sweers , Kaushik Shankar , Timothy Jacob Lawson , Wei Zhan , Jason Mach , Ankit Rajiv Kuwadekar , Adam Jacob Gilbert , Michael Lee Loritsch
IPC: G06Q30/02 , G06Q30/0251 , G06Q30/0204
CPC classification number: G06Q30/0261 , G06Q30/0254 , G06Q30/0255 , G06Q30/0269 , G06Q30/0205
Abstract: Systems, methods, and computer-readable media are disclosed for estimating impressions for a digital out of home (DOOH) advertising spaces (e.g., digital billboards and screens). A DOOH advertising system may determine the location of relevant DOOH advertising spaces and the location of certain consumers with known attributes and a known location. Based on this information the DOOH advertising system may estimate a number of impressions for a given DOOH advertising space and a given consumer segment associated with attributes of consumers within a certain distance from the DOOH advertising space. Using this information, the DOOH advertising spaces having the highest estimated impressions for a given consumer segment may be identified.
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公开(公告)号：US09578044B1
公开(公告)日：2017-02-21
申请号：US14223544
申请日：2014-03-24
Applicant: Amazon Technologies, Inc.
CPC classification number: H04L63/1416
Abstract: Systems, methods, and computer-readable media are disclosed for detecting anomalous advertising content and taking or directing one or more actions to be taken to mitigate risk associated with anomalous advertising content. The anomalous advertising content indicates a deviation from an expected state of the advertising content. Various measures may be taken to determine whether the anomalous advertising content is reflective of malware.
Abstract translation: 公开了系统，方法和计算机可读介质，用于检测异常广告内容并采取或指导要采取的一个或多个动作以减轻与异常广告内容相关联的风险。 异常广告内容表示偏离广告内容的预期状态。 可以采取各种措施来确定异常广告内容是否反映恶意软件。
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