公开(公告)号：US11176210B1

公开(公告)日：2021-11-16

申请号：US16128142

申请日：2018-09-11

Applicant: Amazon Technologies, Inc.

Inventor： John Martin Miller ,  Anuj Chadha ,  Anthony Crider

IPC: G06F16/00 ,  G06F16/9535 ,  G06F16/35 ,  G06F16/955

Abstract: Techniques for improving dynamic content retrieval are described. In an example, a system may receive a request for content. The request may be associated with an access by a computing device to a network document. The system may determine a context associated with the network document based on the request. The content may be pre-computed based on historical accesses to a network resource. The system may determine a match between the context and a pre-computed context that is associated with content and may select the content from a set of candidate content based on an intent description of a content provider and historical behavior data of visitors to the network resource. The intent description may be associated with a presentation of the content at the network resource. The system may provide an identifier of the content. The identifier may be usable to present the content at the computing device.

公开(公告)号：US11023554B1

公开(公告)日：2021-06-01

申请号：US16128073

申请日：2018-09-11

Applicant: Amazon Technologies, Inc.

Inventor： John Martin Miller ,  Anuj Chadha ,  Anthony Crider

IPC: G06F16/00 ,  G06F16/957 ,  G06F3/0482 ,  G06F9/451 ,  G06F16/955 ,  G06F16/958 ,  G06F16/9535 ,  G06F40/279

Abstract: Techniques for improving dynamic content retrieval are described. In an example, a computer system may receive, from a content provider device, an intent description associated with providing content at a network resource. The computer system may determine a goal and a predicate based on the intent description and may select a workflow from a plurality of workflows based on the goal and the predicate. The workflow may be associated with determining a context of a network document based on historical behavior data of visitors to the network resource and on a taxonomy of the network resource. The computer system may determine the context based on an execution of the workflow, the historical behavior data, and the taxonomy. The computer system may store an association between the context and the content. The association may be usable to select the content for presentation in a network document of the network resource.

公开(公告)号：US11922456B1

公开(公告)日：2024-03-05

申请号：US17954758

申请日：2022-09-28

Applicant: Amazon Technologies, Inc.

Inventor： Anthony Crider ,  Hariharan Jayaraman ,  Nicole Landis Ferragonio ,  Alan Kerry Lewis ,  Keerat Singh Sharma

IPC: G06Q30/02 ,  G06Q30/0242

CPC classification number: G06Q30/0246

Abstract: Data clean rooms provided for subscribers to advertising analysis services include data regarding advertising impressions, selections, view or conversion events, and memberships of audience segments, and computing functions or capacities for processing the data in an anonymized fashion. When advertisements are presented to customers, and interactions by customers (e.g., impressions, views, clicks, conversions or others) with goods or services are detected, data regarding the interactions may be aggregated and stored. When queries on behalf of an advertiser are identified, data associated with the queries may be retrieved and stored in a data clean room for processing or analysis. Anonymized responses to the query may be returned to the customer or serve as basis for one or more advertising events.