公开(公告)号：US11922456B1

公开(公告)日：2024-03-05

申请号：US17954758

申请日：2022-09-28

Applicant: Amazon Technologies, Inc.

Inventor： Anthony Crider ,  Hariharan Jayaraman ,  Nicole Landis Ferragonio ,  Alan Kerry Lewis ,  Keerat Singh Sharma

IPC: G06Q30/02 ,  G06Q30/0242

CPC classification number: G06Q30/0246

Abstract: Data clean rooms provided for subscribers to advertising analysis services include data regarding advertising impressions, selections, view or conversion events, and memberships of audience segments, and computing functions or capacities for processing the data in an anonymized fashion. When advertisements are presented to customers, and interactions by customers (e.g., impressions, views, clicks, conversions or others) with goods or services are detected, data regarding the interactions may be aggregated and stored. When queries on behalf of an advertiser are identified, data associated with the queries may be retrieved and stored in a data clean room for processing or analysis. Anonymized responses to the query may be returned to the customer or serve as basis for one or more advertising events.