Method for effecting evaluation of consumer goods by test panel members
    3.
    发明授权
    Method for effecting evaluation of consumer goods by test panel members 失效
    测试小组成员评估消费品的方法

    公开(公告)号:US5090734A

    公开(公告)日:1992-02-25

    申请号:US560925

    申请日:1990-07-31

    IPC分类号: B42D15/00

    CPC分类号: B42D15/00

    摘要: In a method for effecting evaluation of consumer products by test panel members, the panel members receive a set of test materials which include an evaluation set of products, a video tape containing a video presentation of members of the evaluation set and means for ordering products free of charge. The choices made by the panel members provide information as to preferences between test products and established brands. The evaluation process is repeated over several cycles to provide information regarding long term purchase habits and product sustainability.

    摘要翻译: 在通过测试面板成员评估消费者产品的方法中,小组成员收到一组测试材料,其中包括产品评估集,包含评估组成员视频呈现的录像带以及免费订购产品的方法 的费用。 小组成员的选择提供了测试产品和已建立品牌之间的偏好的信息。 评估过程重复几个周期,以提供有关长期购买习惯和产品可持续性的信息。