公开(公告)号：US20130197996A1

公开(公告)日：2013-08-01

申请号：US13362668

申请日：2012-01-31

申请人： Carl A. Dunham ,  Donald Ross Gardner, III ,  Bradd Elden Libby

发明人： Carl A. Dunham ,  Donald Ross Gardner, III ,  Bradd Elden Libby

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0256 ,  G06Q30/0241 ,  G06Q30/0275 ,  G06Q30/0277

摘要： A method for generating bids for a group of keywords includes accessing, over a computer network, budget data and historical spend data for at least two groups of keywords. The method also includes determining a baseline portion of a budget to be allocated to a first group of keywords. The method also includes predicting, with reference to the historical spend data and the historical budget allocation data, an unspent amount. The method also includes calculating, based upon at least one adjustable allocation parameter, a first portion of the unspent amount to be allocated. The method also includes allocating the baseline portion and the first portion of the unspent amount to the first group of keywords. The method also includes allocating a second portion of the unspent amount to the second group of keywords. The method also includes generating bids for the first group of keywords.

摘要翻译： 为一组关键字生成出价的方法包括通过计算机网络访问至少两组关键字的预算数据和历史支出数据。 该方法还包括确定要分配给第一组关键字的预算的基准部分。 该方法还包括参考历史支出数据和历史预算分配数据预测未使用金额。 该方法还包括基于至少一个可调节分配参数来计算待分配的未用量的第一部分。 该方法还包括将基线部分和未用量的第一部分分配给第一组关键字。 该方法还包括将未用量的第二部分分配给第二组关键字。 该方法还包括为第一组关键字生成出价。

公开(公告)号：US20110055004A1

公开(公告)日：2011-03-03

申请号：US12552797

申请日：2009-09-02

申请人： Bradd Elden Libby

发明人： Bradd Elden Libby

IPC分类号： G06Q30/00 ,  G06Q10/00

CPC分类号： G06Q30/02 ,  G06Q30/0246 ,  G06Q30/0247 ,  G06Q30/0256 ,  G06Q30/0275

摘要： A system and method are provided for evaluating the performance of at least one algorithm that generates bid recommendations for keyword advertising on search engines. According to one example, metric data associated with a plurality of internet advertisement objects is divided into a plurality of similar object groups. In one example, these object groups are provided to one or more client devices. In one example, the client devices generate bid recommendations according to at least one algorithm and place the bids with search engines. In still another example, the performance of the at least one bid recommendation algorithm is later measured or compared to the performance of another bid recommendation algorithm.

摘要翻译： 提供了一种系统和方法，用于评估在搜索引擎上生成用于关键字广告的投标建议的至少一个算法的性能。 根据一个示例，与多个互联网广告对象相关联的度量数据被分成多个相似的对象组。 在一个示例中，将这些对象组提供给一个或多个客户端设备。 在一个示例中，客户端设备根据至少一个算法生成出价建议，并将搜索引擎投标。 在又一示例中，随后测量至少一个投标推荐算法的性能或与另一投标推荐算法的性能进行比较。

公开(公告)号：US20130018722A1

公开(公告)日：2013-01-17

申请号：US13181603

申请日：2011-07-13

申请人： Bradd Elden Libby

发明人： Bradd Elden Libby

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0241

摘要： A method for generating at least one keyword bid is provided. The method comprises accessing, over a computer network, marketing keyword data including bid data, advertising spend data, and revenue data, estimating a first relationship between the revenue data and the bid data, estimating a second relationship between the advertising spend data and the bid data, and generating at least one keyword bid based at least in part on the first relationship and the second relationship.

摘要翻译： 提供了生成至少一个关键词出价的方法。 该方法包括通过计算机网络访问包括投标数据，广告支出数据和收入数据的营销关键词数据，估计收入数据和投标数据之间的第一关系，估计广告支出数据和投标之间的第二关系 数据，并且至少部分地基于第一关系和第二关系生成至少一个关键字出价。