Personal Data Platform
    2.
    发明申请
    Personal Data Platform 有权
    个人数据平台

    公开(公告)号:US20110040736A1

    公开(公告)日:2011-02-17

    申请号:US12540269

    申请日:2009-08-12

    IPC分类号: G06F17/30

    摘要: Receive a plurality of data management policies from a user. Store in a memory the data management policies in association with a context and an identifier of the user. Receive personal data of the user collected in one or more contexts by one or more collection devices. Determine whether the personal data complies with one or more of the data management policies with respect to collecting personal data of the user. If the personal data complies with the data management policies with respect to collecting personal data on the user, then storing in the memory the personal data in association with the identifier of the user. Provide a centralized interface to the user for managing the personal data stored in the memory.

    摘要翻译: 从用户接收多个数据管理策略。 在内存中存储与上下文和用户的标识符相关联的数据管理策略。 通过一个或多个收集设备接收在一个或多个上下文中收集的用户的个人数据。 确定个人数据是否符合收集用户个人数据的一个或多个数据管理策略。 如果个人数据符合关于在用户处收集个人数据的数据管理策略,则将该个人数据与用户的标识符相关联地存储在存储器中。 为用户提供一个集中的界面,用于管理存储在存储器中的个人数据。

    SYSTEM AND METHOD FOR CONTEXT BASED QUERY AUGMENTATION
    4.
    发明申请
    SYSTEM AND METHOD FOR CONTEXT BASED QUERY AUGMENTATION 有权
    基于上下文查询的系统和方法

    公开(公告)号:US20120078938A1

    公开(公告)日:2012-03-29

    申请号:US13251779

    申请日:2011-10-03

    IPC分类号: G06F17/30

    CPC分类号: G06F17/3064

    摘要: A system and method for context based query augmentation. A question is received over a network from a questioning user comprising an identification of a user and at least one question criteria. A first query is formulated so as to search, via the network, for user profile data, social network data, spatial data, temporal data and topical data so as to identify user context data relevant to question criteria. The question is modified using the user context data to create at least one modified question having at least one additional criteria based on the user context data. A second query is formulated so as to search, via the network, for knowledge data, user profile data, social network data, spatial data, temporal data and topical data so as to identify knowledge data relevant to the identified user and the modified question criteria. The knowledge data is transmitted, over the network, to the questioning user.

    摘要翻译: 用于基于上下文的查询增加的系统和方法。 通过网络从询问用户接收到一个问题,包括用户的标识和至少一个问题标准。 制定第一个查询,以便通过网络搜索用户简档数据,社交网络数据,空间数据,时间数据和主题数据,以便识别与问题标准相关的用户上下文数据。 使用用户上下文数据来修改问题,以根据用户上下文数据创建至少一个具有至少一个附加标准的修改问题。 制定第二个查询以通过网络搜索知识数据,用户简档数据,社交网络数据,空间数据,时间数据和主题数据,以便识别与所识别的用户相关的知识数据和修改的问题标准 。 知识数据通过网络传送给询问用户。

    INTEREST-BASED ACTIVITY MARKETING
    5.
    发明申请
    INTEREST-BASED ACTIVITY MARKETING 审中-公开
    基于活动的活动营销

    公开(公告)号:US20100185518A1

    公开(公告)日:2010-07-22

    申请号:US12357332

    申请日:2009-01-21

    IPC分类号: G06Q30/00 G06Q90/00

    摘要: A method for targeted advertisement is provided, for which one or more tags relating to an advertisement is/are accessed, one or more of the most representative activities for the tag(s) is/are determined, and the advertisement is targeted to the one or more most representative activities. In addition, for each of a plurality of tags, one or more of the most representative activities is/are determined based on term frequency-inverse document frequency, such that an activity is relatively more representative of a tag if the tag is more uniquely and/or frequently associated with the activity. The advertisement is delivered to participants of the activities, and optionally during a time interval relevant to the activities.

    摘要翻译: 提供了一种用于目标广告的方法,其中一个或多个与广告相关的标签被访问,确定了用于标签的最具代表性的活动中的一个或多个,并且该广告针对一个 或更多最有代表性的活动。 另外,对于多个标签中的每一个,基于术语频率 - 反向文档频率来确定最具代表性的活动中的一个或多个,使得如果标签更独特地,则活动相对更具代表性, /或经常与活动相关联。 该广告传送给活动的参与者,并且可选地在与活动相关的时间间隔内。

    INTEREST-BASED RANKING SYSTEM FOR TARGETED MARKETING
    6.
    发明申请
    INTEREST-BASED RANKING SYSTEM FOR TARGETED MARKETING 审中-公开
    基于兴趣的营销系统

    公开(公告)号:US20100185509A1

    公开(公告)日:2010-07-22

    申请号:US12357285

    申请日:2009-01-21

    IPC分类号: G06Q30/00 G06F7/06 G06F17/30

    摘要: A method for ranking entities with respect to a tag for targeted advertisement is provided. For each entity to be ranked, a first score is calculated, which indicates the level of uniqueness the tag is to the entity. For each entity to be ranked, a second score is calculated, which indicates the number of people connected with the entity. For each entity to be ranked, a final score is calculated, which combines the first score and the second score. The entities are ranked based on their respective final scores. Optionally, the entity rankings may be used to determine the cost of advertisement for each entity and to recommend entities with respect to an advertisement.

    摘要翻译: 提供了一种用于针对目标广告的标签对实体进行排名的方法。 对于要排名的每个实体,计算第一个分数,这表示标签对实体的唯一性水平。 对于要排名的每个实体,计算第二个分数,表示与该实体相关联的人数。 对于要排名的每个实体,计算最终得分,其结合了第一分和第二分。 实体根据各自的最终成绩进行排名。 可选地,实体排名可以用于确定每个实体的广告成本并且推荐关于广告的实体。

    System and method for context based query augmentation
    7.
    发明授权
    System and method for context based query augmentation 有权
    基于上下文的查询增加的系统和方法

    公开(公告)号:US08055675B2

    公开(公告)日:2011-11-08

    申请号:US12329038

    申请日:2008-12-05

    IPC分类号: G06F17/30 G06F7/00

    CPC分类号: G06F17/3064

    摘要: A system and method for context based query augmentation. A question is received over a network from a questioning user comprising an identification of a user and at least one question criteria. A first query is formulated so as to search, via the network, for user profile data, social network data, spatial data, temporal data and topical data so as to identify user context data relevant to question criteria. The question is modified using the user context data to create at least one modified question having at least one additional criteria based on the user context data. A second query is formulated so as to search, via the network, for knowledge data, user profile data, social network data, spatial data, temporal data and topical data so as to identify knowledge data relevant to the identified user and the modified question criteria. The knowledge data is transmitted, over the network, to the questioning user.

    摘要翻译: 用于基于上下文的查询增加的系统和方法。 通过网络从询问用户接收到一个问题,包括用户的标识和至少一个问题标准。 制定第一个查询,以便通过网络搜索用户简档数据,社交网络数据,空间数据,时间数据和主题数据,以便识别与问题标准相关的用户上下文数据。 使用用户上下文数据来修改问题,以根据用户上下文数据创建至少一个具有至少一个附加标准的修改问题。 制定第二个查询以通过网络搜索知识数据,用户简档数据,社交网络数据,空间数据,时间数据和主题数据,以便识别与所识别的用户相关的知识数据和修改的问题标准 。 知识数据通过网络传送给询问用户。

    USER INTERFACE FOR INTEREST-BASED TARGETED MARKETING
    8.
    发明申请
    USER INTERFACE FOR INTEREST-BASED TARGETED MARKETING 审中-公开
    用户界面用于基于利益的目标营销

    公开(公告)号:US20100185517A1

    公开(公告)日:2010-07-22

    申请号:US12357311

    申请日:2009-01-21

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02 G06Q30/0261

    摘要: A user interface for targeted advertisement is provided, which comprises a plurality of interface components, wherein selected ones of the plurality of interface components are capable of: receiving a list of advertising targets; presenting a list of most representative entities for the list of advertising targets, wherein an entity is relatively more representative of an advertising target if the advertising target is relatively more uniquely and frequently associated with the entity; receiving a list of target entities selected from the list of most representative entities; and presenting an estimated advertising cost for the list of target entities.

    摘要翻译: 提供了一种用于目标广告的用户界面,其包括多个接口组件,其中所述多个界面组件中的选定的接口组件能够:接收广告目标的列表; 为广告目标列表呈现最具代表性的实体的列表,其中如果广告目标相对更独特且经常与该实体相关联,则实体相对更具代表性的广告目标; 接收从最具代表性实体名单中选出的目标实体清单; 并提供目标实体列表的估计广告费用。

    System and method for context based query augmentation
    9.
    发明授权
    System and method for context based query augmentation 有权
    基于上下文的查询增加的系统和方法

    公开(公告)号:US08856167B2

    公开(公告)日:2014-10-07

    申请号:US13251779

    申请日:2011-10-03

    IPC分类号: G06F17/30 G06F7/00

    CPC分类号: G06F17/3064

    摘要: A system and method for context based query augmentation. A question is received over a network from a questioning user comprising an identification of a user and at least one question criteria. A first query is formulated so as to search for user profile data, social network data, spatial data, temporal data and topical data in order to identify user context data relevant to question criteria. The question is modified using the user context data to create at least one modified question having at least one additional criteria based on the user context data. A second query is formulated so as to search for knowledge data, user profile data, social network data, spatial data, temporal data and topical data in order to identify knowledge data relevant to the identified user and the modified question criteria. The knowledge data is transmitted to the questioning user.

    摘要翻译: 用于基于上下文的查询增加的系统和方法。 通过网络从询问用户接收到一个问题,包括用户的标识和至少一个问题标准。 制定第一个查询以搜索用户简档数据,社交网络数据,空间数据,时间数据和主题数据,以便识别与问题标准相关的用户上下文数据。 使用用户上下文数据来修改问题,以根据用户上下文数据创建至少一个具有至少一个附加标准的修改问题。 制定第二个查询以搜索知识数据,用户简档数据,社交网络数据,空间数据,时间数据和主题数据,以便识别与所识别的用户相关的知识数据和修改的问题标准。 将知识数据传送给询问用户。

    SYSTEM AND METHOD FOR CONTEXTUAL ADVERTISING BASED ON STATUS MESSAGES
    10.
    发明申请
    SYSTEM AND METHOD FOR CONTEXTUAL ADVERTISING BASED ON STATUS MESSAGES 审中-公开
    基于状态信息的上下文广告系统与方法

    公开(公告)号:US20100228582A1

    公开(公告)日:2010-09-09

    申请号:US12399669

    申请日:2009-03-06

    IPC分类号: G06Q30/00 G06N7/02 G06Q10/00

    摘要: A system and method for contextual advertising based on status messages. A plurality of status messages sent to a user via at least one socially aware messaging service are retrieved where the user is a member of the socially aware messaging service, has defined at least one social contact on the service, and where each of status messages was sent to the user by one of the user's social contacts. The status messages are analyzed to determine the user's status update context, where the user's status update context comprises a set of social, topical, spatial and temporal data present in the messages. The user's status update context is matched to targeted advertisements. The user's status update context is matched to the targeting criteria of targeted advertisements. Matched advertisements are transmitted to the user.

    摘要翻译: 基于状态消息的上下文广告的系统和方法。 检索通过至少一个社会感知消息服务发送给用户的多个状态消息,其中用户是社会感知消息服务的成员,已经在服务上定义了至少一个社交联系人,并且每个状态消息是 由用户的社交联系人之一发送给用户。 分析状态消息以确定用户的状态更新上下文,其中用户的状态更新上下文包括消息中存在的一组社交,主题,空间和时间数据。 用户的状态更新上下文与目标广告相匹配。 用户的状态更新上下文与目标广告的定位条件相匹配。 匹配的广告被传送给用户。