公开(公告)号：US20150264418A1

公开(公告)日：2015-09-17

申请号：US14721946

申请日：2015-05-26

Applicant: Cisco Technology, Inc.

Inventor： Philip Clifford Jacobs ,  Randy Sisk

IPC: H04N21/2668 ,  H04N21/234 ,  H04N21/475 ,  H04N21/258 ,  H04N21/81

CPC classification number: H04N21/2668 ,  G06Q30/02 ,  G06Q30/0241 ,  H04N21/23424 ,  H04N21/25891 ,  H04N21/4755 ,  H04N21/4758 ,  H04N21/812

Abstract: A method for targeting and filtering advertisements in a communication network includes querying a viewer for a response indicating a preference setting for provision of advertisements, and receiving from the viewer a response to the query indicating the preference setting for provision of advertisements. The preference setting includes a relevancy threshold setting indicating how closely the viewer's preference for certain advertisements are to be followed and a set of preferences for advertisements of certain types. The method further includes providing display content to a display device associated with the viewer, including a first component having a main content portion, and a second component distinct from the first component, the second component having advertisements that closely match the set of preferences for advertisements of certain types Software and hardware apparatus embodiments are provided as well.

Abstract translation: 用于在通信网络中对广告进行定向和过滤的方法包括：向观众查询指示用于提供广告的偏好设置的响应，以及从观看者接收到对查询的响应，指示用于提供广告的偏好设置。 偏好设置包括相关性阈值设置，指示观众对某些广告的偏好以及某些类型的广告的偏好集合的密切程度。 该方法还包括向与观众相关联的显示设备提供显示内容，包括具有主内容部分的第一组件和与第一组件不同的第二组件，第二组件具有与广告偏好集合紧密匹配的广告 也提供了某些类型的软件和硬件设备实施例。