公开(公告)号：US11412306B2

公开(公告)日：2022-08-09

申请号：US14842196

申请日：2015-09-01

申请人： Comcast Cable Communications Management, LLC

发明人： John Carney ,  David de Andrade ,  Sithampara Babu Niranjan ,  David Brandyberry ,  Leon Franzen ,  Lena Chane ,  Matt Marenghi ,  Prakash Hedge ,  Alex Chung ,  Viva Chu ,  Greg Thomson ,  Ruth Dawson

IPC分类号： H04N21/462 ,  H04N21/47 ,  G06Q30/02 ,  H04N7/16 ,  H04N7/173 ,  H04N21/443 ,  H04N21/472 ,  H04N21/4782 ,  H04N21/4786 ,  H04N21/4788 ,  H04N21/482 ,  H04N21/8543 ,  H04N21/8545 ,  H04N21/81 ,  H04N21/45 ,  H04N5/45 ,  H04N21/478

摘要： iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments. The framework for applications accommodates advertising, promotions, content placement packages and/or programming campaign definitions, so as to permit a selection of a specific advertisement, promotion or content at a time of preparation of the iTV content by the server, and/or a time of execution of the applications by the client.