公开(公告)号：US20240348854A1

公开(公告)日：2024-10-17

申请号：US18622073

申请日：2024-03-29

Applicant: DISH Network L.L.C.

Inventor： Jessica Michelle DUFRESNE

IPC: H04N21/2668 ,  G06Q30/0273 ,  H04N21/81

CPC classification number: H04N21/2668 ,  G06Q30/0275 ,  H04N21/812

Abstract: Systems and methods are described herein for selecting supplemental content for a viewer based on bid responses received from supplemental-content sources for a supplemental-content bid request provided in parallel. A supplemental-content request is received from a content receiver for a viewer. The supplemental-content request is modified based on viewer-specific data that is obtained for the viewer. A supplemental-content bid request is generated based on the modified supplemental-content request and provided to a plurality of supplemental-content sources. Bid responses are received from one or more of the plurality of supplemental-content sources. One or more bids from the bid responses for the supplemental-content request are selected based on obtained supplemental-content statistics. Supplemental content associated with the one or more selected bids is provide to the content receiver to fulfill the supplemental-content request.