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1.发明授权公开(公告)号：US08745487B2
公开(公告)日：2014-06-03
申请号：US13050021
申请日：2011-03-17
IPC分类号： G06F17/00
CPC分类号： G06F17/212 , G06F3/1208 , G06F3/1243 , G06F3/1256 , G06F17/248
摘要： Methods and systems herein receive a selection of at least one variable data printing (VDP) pattern from a first user to compose an initial sample design. The methods receive image, text, and graphics into the initial sample design from the first user and the user tags such image, text and graphics with VDP pattern elements. The processes of receiving the image, text, and graphics and tagging alter the initial sample design into the tagged sample design. Further, the methods and systems can automatically convert the tagged sample design into at least one different format file. The methods and systems can automatically provide the different format file to at least one second user. Additionally, the second user can include data components into the different format file to support the composition of a targeted marketing campaign sample.
摘要翻译： 这里的方法和系统接收来自第一用户的至少一个可变数据打印（VDP）模式的选择以组合初始样本设计。 该方法从第一个用户和用户使用VDP图案元素标记这样的图像，文本和图形，将图像，文本和图形接收到初始样本设计中。 接收图像，文本和图形和标记的过程将初始样本设计改变为标记样本设计。 此外，方法和系统可以自动将标记的样本设计转换成至少一个不同的格式文件。 方法和系统可以自动向至少一个第二用户提供不同的格式文件。 此外，第二用户可以将数据组件包括在不同格式的文件中，以支持有针对性的营销活动样本的组合。
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2.发明申请Apparatus and Method for Facilitating Personalized Marketing Campaign Design 审中-公开促进个性化营销活动设计的装置和方法公开(公告)号：US20130232013A1
公开(公告)日：2013-09-05
申请号：US13412450
申请日：2012-03-05
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： Embodiments of the disclosure simplify the design process by drawing inferences based on data input by the user and making design suggestions to the user. In accordance with one aspect of the present disclosure, apparatus are provided that assist users in the design of a personalized marketing campaign. A user interface is disclosed that allows the user to input data and receive information. A personalized marketing campaign knowledge database is disclosed that contains data encoding concepts extracted from complete personalized marketing campaigns and semantic definitions of those concepts. A semantic inference engine is also disclosed which draws inferences based on a comparison of the semantics of the data entered by the at least one user and the semantic definitions of the concepts encoded in the knowledge database, and communicates those inferences to the at least one user to assist the user in construction of the marketing campaign.
摘要翻译： 本公开的实施例通过基于用户输入的数据的推断来简化设计过程，并向用户提出设计建议。 根据本公开的一个方面，提供了帮助用户设计个性化营销活动的装置。 公开了允许用户输入数据和接收信息的用户界面。 披露了一个个性化营销活动知识数据库，其中包含从完整的个性化营销活动中提取的数据编码概念和这些概念的语义定义。 还公开了一种语义推理引擎，其基于由所述至少一个用户输入的数据的语义与所述知识数据库中编码的概念的语义定义进行比较，从而推断出所述推断，并将所述推论传达给所述至少一个用户 协助用户建设营销活动。
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3.发明申请公开(公告)号：US20120240035A1
公开(公告)日：2012-09-20
申请号：US13050021
申请日：2011-03-17
IPC分类号： G06F17/00
CPC分类号： G06F17/212 , G06F3/1208 , G06F3/1243 , G06F3/1256 , G06F17/248
摘要： Methods and systems herein receive a selection of at least one variable data printing (VDP) pattern from a first user to compose an initial sample design. The methods receive image, text, and graphics into the initial sample design from the first user and the user tags such image, text and graphics with VDP pattern elements. The processes of receiving the image, text, and graphics and tagging alter the initial sample design into the tagged sample design. Further, the methods and systems can automatically convert the tagged sample design into at least one different format file. The methods and systems can automatically provide the different format file to at least one second user. Additionally, the second user can include data components into the different format file to support the composition of a targeted marketing campaign sample.
摘要翻译： 这里的方法和系统接收来自第一用户的至少一个可变数据打印（VDP）模式的选择以组合初始样本设计。 该方法从第一个用户和用户使用VDP图案元素标记这样的图像，文本和图形，将图像，文本和图形接收到初始样本设计中。 接收图像，文本和图形和标记的过程将初始样本设计改变为标记样本设计。 此外，方法和系统可以自动将标记的样本设计转换成至少一个不同的格式文件。 方法和系统可以自动向至少一个第二用户提供不同的格式文件。 此外，第二用户可以将数据组件包括在不同格式的文件中，以支持有针对性的营销活动样本的组合。
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4.发明申请METHOD FOR EXTRACTING METADATA FOR E-COMMERCE OFFERINGS FROM VARIABLE DATA CAMPAIGN CONTENT 审中-公开从可变数据中提取电子商务提供元数据的方法公开(公告)号：US20130124337A1
公开(公告)日：2013-05-16
申请号：US13293380
申请日：2011-11-10
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0201
摘要： A method and system for making marketing campaigns discoverable to non-recipients via, for example, the Internet. In one example, information from a VDP marketing campaign is used to generate metadata that is embedded in web pages that support the VDP campaign. A non-recipient Internet user may discover the VDP campaign through various paths, such as via search engine results returned to the user during a web search.
摘要翻译： 一种通过例如互联网向非接收者发现营销活动的方法和系统。 在一个示例中，来自VDP营销活动的信息用于生成嵌入在支持VDP活动的网页中的元数据。 非接收者互联网用户可以通过各种途径发现VDP活动，例如通过在网络搜索期间返回给用户的搜索引擎结果。
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5.发明申请KNOWLEDGE-BASED SYSTEM AND METHOD FOR CAPTURING CAMPAIGN INTENT TO EASE CREATION OF COMPLEX VDP MARKETING CAMPAIGNS 审中-公开基于知识的系统和方法，用于捕获复制VDP市场营销的营销活动公开(公告)号：US20130046638A1
公开(公告)日：2013-02-21
申请号：US13211437
申请日：2011-08-17
申请人： Michael David Shepherd , Dale Ellen Gaucas , Kirk J. Ocke , Reuven J. Sherwin , Barry G. Gombert
发明人： Michael David Shepherd , Dale Ellen Gaucas , Kirk J. Ocke , Reuven J. Sherwin , Barry G. Gombert
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0251
摘要： As set forth herein, computer-implemented methods and systems facilitate providing an approach for using defined patterns of variable-data campaigns to enable a marketing service provider to express a non-expert user's desired campaign intent, using natural language and campaign intent terms, as well as to accurately capture the non-expert user's intent by communicating using non-technical campaign terminology. Communication of semantically robust campaign intent to variable-data campaign graphic designers and developers is facilitated by the described systems and methods, as is automated creation of a variable-data logic (plan) file based on semantic campaign intent. The described systems and methods facilitate the creation of variable data publishing (VDP) marketing campaigns by the non-expert, as well as communication and collaboration with the rest of a VDP design team.
摘要翻译： 如本文所述，计算机实现的方法和系统促进提供使用定义的可变数据运动模式的方法，以使营销服务提供商能够使用自然语言和活动意图术语来表达非专家用户期望的活动意图，如 以及通过使用非技术活动术语进行沟通来准确地捕获非专家用户的意图。 通过描述的系统和方法，促进基于语义活动意图的可变数据逻辑（计划）文件的自动创建，将语义上强大的运动意图传达给可变数据运动图形设计者和开发者。 所描述的系统和方法有助于非专家创建可变数据发布（VDP）营销活动，以及与VDP设计团队的其他成员进行沟通和协作。
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6.发明申请Apparatus and Method for Mapping User-Supplied Data Sets to Reference Data Sets in a Variable Data Campaign 审中-公开将用户提供的数据集映射到可变数据运动中的参考数据集的装置和方法公开(公告)号：US20130194171A1
公开(公告)日：2013-08-01
申请号：US13360190
申请日：2012-01-27
IPC分类号： G09G5/00
CPC分类号： G06Q30/0241 , G06F16/901
摘要： In accordance with one aspect of the present disclosure, apparatus are provided that allow for the automatic categorization of the subsets of a user-supplied data set, for example recipient lists for a multivariable distribution campaign. A user interface is disclosed that facilitates the uploading of the user's recipient list. A categorizer is disclosed which categorizes subsets of the user-supplied data. A storage mechanism is disclosed which stores reference categories of data expected by the multi-variable campaign logic. A mapper is disclosed which maps the user supplied data categorized by the categorizer to the reference categories stored by the storage mechanism.
摘要翻译： 根据本公开的一个方面，提供允许用户提供的数据集的子集的自动分类的装置，例如用于多变量分发活动的接收者列表。 公开了一种便于上传用户的收件人列表的用户界面。 公开了对用户提供的数据的子集进行分类的分类器。 公开了一种存储机制，其存储由多变量活动逻辑预期的参考类别的数据。 公开了一种映射器，其将由分类器分类的用户提供的数据映射到由存储机构存储的参考类别。
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公开(公告)号：US20120046937A1
公开(公告)日：2012-02-23
申请号：US12857997
申请日：2010-08-17
IPC分类号： G06F17/27
CPC分类号： G06F17/243 , G06F16/93 , G06F17/246
摘要： A method and system for semantically classifying variable data campaign information. The method and system include loading, by a processing device, a variable data campaign from a computer readable storage medium operably connected to the processing device; extracting, by the processing device, variable data from the campaign; semantically classifying, by the processing device, the variable data to produce semantically classified variable data; building, by the processing device, a variable data campaign model based upon the semantically classified variable data; and storing, by the processing device, the variable data campaign model in the computer readable storage medium.
摘要翻译： 一种用于语义分类可变数据活动信息的方法和系统。 该方法和系统包括由处理装置从可操作地连接到处理装置的计算机可读存储介质加载可变数据活动; 由处理装置提取来自运动的可变数据; 通过处理装置对可变数据进行语义分类以产生语义分类的可变数据; 通过处理装置构建基于语义分类的可变数据的可变数据运动模型; 以及由所述处理装置将所述可变数据活动模型存储在所述计算机可读存储介质中。
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8.发明授权Method and system for automatically adding new class definitions to a classification system 有权自动向分类系统添加新类定义的方法和系统公开(公告)号：US08095481B2
公开(公告)日：2012-01-10
申请号：US11901895
申请日：2007-09-19
CPC分类号： G06Q10/00
摘要： A method and system for automatically classifying a product description into a product type based on a classification system is disclosed. Real product descriptions representing a given product type can be compared with a pre-defined set of characteristics that are relevant to the classification system. The relevant information regarding the classification system is extracted from each of the real product descriptions. The extracted information can then be coalesced and transformed into a new set of classification rules for a new product type. The new classification rules can be used to automatically classify the product descriptions that represent the new product type. The classification system can be a rule based classification system and/or semantic web classification system.
摘要翻译： 公开了一种基于分类系统将产品描述自动分类为产品类型的方法和系统。 可以将表示给定产品类型的实际产品描述与与分类系统相关的预定义的特征集进行比较。 从每个实际产品描述中提取关于分类系统的相关信息。 然后，所提取的信息可以合并并转换成用于新产品类型的新的分类规则集合。 新的分类规则可用于自动分类表示新产品类型的产品描述。 分类系统可以是基于规则的分类系统和/或语义分类系统。
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公开(公告)号：US20110093802A1
公开(公告)日：2011-04-21
申请号：US12581679
申请日：2009-10-19
IPC分类号： G06F3/048
CPC分类号： G06F17/30997 , G06F17/30525 , G06Q30/02
摘要： A method and user interface for eliciting and processing user feedback includes displaying on a computing device display a digital asset, wherein the digital asset has an associated list having at least one keyword; displaying on the computing device display a user feedback interface, the user feedback interface comprising at least one input component configured to receive user generated input; receiving a keyword replacement pair via the at least one input component; storing the keyword replacement pair; analyzing the stored keyword replacement pair; and producing results indicting potential changes to the digital asset based upon the analyzing. Based upon the results of the analysis, an updated version of the digital asset may be produced including any user suggested changes.
摘要翻译： 用于引导和处理用户反馈的方法和用户界面包括在计算设备上显示数字资产，其中所述数字资产具有至少一个关键字的关联列表; 在计算设备上的显示显示用户反馈界面，所述用户反馈界面包括被配置为接收用户生成的输入的至少一个输入组件; 经由所述至少一个输入组件接收关键词替换对; 存储关键字替换对; 分析存储的关键字替换对; 并根据分析产生指示数字资产潜在变化的结果。 根据分析结果，可以生成数字资产的更新版本，包括任何用户建议的更改。
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10.发明授权System and method for automated generation of a fully parameterized workflow plan 有权用于自动生成完全参数化工作流计划的系统和方法公开(公告)号：US08649042B2
公开(公告)日：2014-02-11
申请号：US12508763
申请日：2009-07-24
IPC分类号： G06F3/12
CPC分类号： G06F3/1203 , G06F3/1275
摘要： An improved automated planning method and system includes the use of an automated planner for generating a plan template and a final plan generator to produce a fully parameterized workflow plan. Such an approach provides for the generation of fully parameterized workflow plans utilized in rendering environments. A plurality of device capability descriptions can be converted into a data indicative of facts and operators for use with an automated planner, which can be either domain-independent or domain-dependent. Next, a formal product description can be converted into properties indicative of a goal state. The goal state and the data indicative of facts and operators can then be utilized with the automated planner to synthesize a plan template. The plan template is then provided to a final plan generator, along with a formal product description, to produce a fully parameterized workflow plan.
摘要翻译： 改进的自动计划方法和系统包括使用自动计划器来生成计划模板和最终计划生成器以产生完全参数化的工作流计划。 这种方法提供了在渲染环境中生成完全参数化的工作流计划。 可以将多个设备能力描述转换成指示事实和数据的数据，以便与自动计划器一起使用，自动计划器可以是与域无关的或与域相关的。 接下来，可以将正式的产品描述转换成指示目标状态的属性。 然后，目标状态和指示事实和操作者的数据可以与自动化计划员一起使用以合成计划模板。 然后将计划模板提供给最终计划生成器以及正式的产品描述，以生成完全参数化的工作流程计划。
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