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公开(公告)号：US20120257534A1
公开(公告)日：2012-10-11
申请号：US13529261
申请日：2012-06-21
IPC分类号： H04L12/26
CPC分类号： G06Q30/02 , G06Q20/20 , G06Q30/0629 , G06Q40/04 , H04L67/36
摘要： Systems and methods enable displaying an indication of traffic quality. The system retrieves keyword or other traffic data for at least one keyword associated with at least one search engine. The system compares the traffic data for a first time period to the traffic data for a second time period, according to one or more date ranges and other parameters selected by a user for each time period. As a result of the comparison, an indication of the traffic quality associated with a disparity between the first time period data and the second time period data, if any, is displayed.
摘要翻译： 系统和方法能够显示交通质量的指示。 该系统检索与至少一个搜索引擎相关联的至少一个关键字的关键字或其他交通数据。 系统根据一个或多个日期范围和用户为每个时间段选择的其他参数，将第一时间段的交通数据与第二时间段的交通数据进行比较。 作为比较的结果，显示与第一时间段数据和第二时间段数据（如果有的话）之间的差异相关联的流量质量的指示。
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公开(公告)号：US08209406B2
公开(公告)日：2012-06-26
申请号：US11458313
申请日：2006-07-18
IPC分类号： G06F15/173 , G06F15/16 , G06F17/18 , G06F19/00 , G07G1/10 , G07G1/12 , G06Q30/00 , G06Q40/00
CPC分类号： G06Q30/02 , G06Q20/20 , G06Q30/0629 , G06Q40/04 , H04L67/36
摘要： Systems and methods enable displaying an indication of traffic quality. The system retrieves keyword or other traffic data for at least one keyword associated with at least one search engine. The system compares the traffic data for a first time period to the traffic data for a second time period, according to one or more date ranges and other parameters selected by a user for each time period. As a result of the comparison, an indication of the traffic quality associated with a disparity between the first time period data and the second time period data, if any, is displayed.
摘要翻译： 系统和方法能够显示交通质量的指示。 该系统检索与至少一个搜索引擎相关联的至少一个关键字的关键字或其他交通数据。 系统根据一个或多个日期范围和用户为每个时间段选择的其他参数，将第一时间段的交通数据与第二时间段的交通数据进行比较。 作为比较的结果，显示与第一时间段数据和第二时间段数据（如果有的话）之间的差异相关联的流量质量的指示。
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公开(公告)号：US08417807B2
公开(公告)日：2013-04-09
申请号：US13529261
申请日：2012-06-21
IPC分类号： G06F15/173 , G06F15/16 , G06F17/18 , G06F19/00 , G07G1/10 , G07G1/12 , G06Q30/00 , G06Q40/00
CPC分类号： G06Q30/02 , G06Q20/20 , G06Q30/0629 , G06Q40/04 , H04L67/36
摘要： Systems and methods enable displaying an indication of traffic quality. The system retrieves keyword or other traffic data for at least one keyword associated with at least one search engine. The system compares the traffic data for a first time period to the traffic data for a second time period, according to one or more date ranges and other parameters selected by a user for each time period. As a result of the comparison, an indication of the traffic quality associated with a disparity between the first time period data and the second time period data, if any, is displayed.
摘要翻译： 系统和方法能够显示交通质量的指示。 该系统检索与至少一个搜索引擎相关联的至少一个关键字的关键字或其他交通数据。 系统根据一个或多个日期范围和用户为每个时间段选择的其他参数，将第一时间段的交通数据与第二时间段的交通数据进行比较。 作为比较的结果，显示与第一时间段数据和第二时间段数据（如果有的话）之间的差异相关联的流量质量的指示。
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4.发明授权Qualification of website data and analysis using anomalies relative to historic patterns 有权网站数据资格和使用相对于历史模式的异常的分析公开(公告)号：US08880541B2
公开(公告)日：2014-11-04
申请号：US12044655
申请日：2008-03-07
CPC分类号： G06F17/3089
摘要： Tools and techniques are provided to assist detection of invalid clicks in website activity data. A system calculates or otherwise obtains a historic click quality characterization based on historic web analytics data. The system then identifies a click quality anomaly in the website activity data, namely, a departure from the historic click quality characterization. The identified anomalies may then be used to help guide searches for invalid clicks.
摘要翻译： 提供了工具和技术，以帮助检测网站活动数据中的无效点击。 系统根据历史的网络分析数据计算或以其他方式获得历史点击质量表征。 系统然后识别网站活动数据中的点击质量异常，即偏离历史点击质量表征。 然后可以使用所识别的异常来帮助指导搜索无效点击。
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公开(公告)号：US20140244571A1
公开(公告)日：2014-08-28
申请号：US12028749
申请日：2008-02-08
IPC分类号： G06F17/30
CPC分类号： G06F17/30528 , G06F3/04842 , G06F17/30389 , G06F17/30554 , G06F17/30867 , G06F17/3089
摘要： Two selected checkpoints define a group of paths represented in an analytics database. One or more events which appear between the two checkpoints on each of a plurality of the paths are identified as common bridge events. Path analysis information is then output, such as a bridge event analysis including a list of website visitor common bridge events that are ranked by their frequency of appearance, the frequencies calculated without regard to where each visitor event appears on a given path.
摘要翻译： 两个选定的检查点定义了分析数据库中表示的一组路径。 出现在多个路径中的每一个上的两个检查点之间的一个或多个事件被识别为公共桥接事件。 然后输出路径分析信息，例如桥梁事件分析，包括由其出现频率排列的网站访问者公共桥梁事件的列表，所计算的频率不考虑每个访问者事件在给定路径上的出现位置。
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公开(公告)号：US20070299964A1
公开(公告)日：2007-12-27
申请号：US11426556
申请日：2006-06-26
IPC分类号： G06F15/173
CPC分类号： G06Q30/02 , G06F17/30893 , G06Q30/04
摘要： Tools and techniques are provided to allow partners of analytics providers and others who use web-beacons to submit web-beacon plug-ins for scrutiny, and for the plug-in to either be refused or else to be certified for use in a core JavaScript file or similar component. Analytics providers and others may also write web-beacon plug-ins. Certified plug-ins are executed in response to page loads, visitor clicks, and other visitor and programmatic actions at a website that has been tagged by the analytics provider's web-beacon, without requiring re-tagging of the website with a separate web-beacon for the partner. This allows the partner to obtain analytics data by piggybacking on the analytics provider, without re-tagging, and without compromising the availability and accuracy of the analytics data already being gathered. To be certified, web-beacon plug-ins must satisfy specific criteria as to their size, behavior, namespace, and the like.
摘要翻译： 提供了工具和技术，以使分析提供商和使用网络信标的其他人员能够提交网络信标插件以供审查，并允许插件被拒绝或被认证用于核心JavaScript 文件或类似组件。 分析提供商和其他人也可以编写网络信标插件。 认证的插件是为了响应页面加载，访问者点击以及由分析提供商的网络信标标记的网站上的其他访问者和程序化操作执行的，而不需要使用单独的网络信标重新标记网站 为合作伙伴 这使得合作伙伴可以通过搭载分析提供商来获取分析数据，而无需重新标记，并且不会影响已经收集到的分析数据的可用性和准确性。 要认证，Web-beacon插件必须满足其大小，行为，命名空间等的特定标准。
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公开(公告)号：US09785952B2
公开(公告)日：2017-10-10
申请号：US11696888
申请日：2007-04-05
申请人： Richard Zinn , Brett Michael Error
发明人： Richard Zinn , Brett Michael Error
CPC分类号： G06Q30/02 , G06Q30/0254 , G06Q30/0256 , G06Q30/0275 , G06Q30/0277
摘要： A system for classifying and managing keywords across multiple campaigns comprises a classification manager, a bid management system, a web analytics tool and a search engine. The classification manager interfaces with the bid management system and the web analytics tool to provide user interfaces for reviewing data about specific keywords across multiple campaigns. The classification manager includes a classification keyword repository, a classification creation module, a classification measurement module and a classification user interface module for generating the user interface. This is particularly advantageous because statistics corresponding to keywords can be classified across multiple campaigns to provide greater flexibility in the analysis of web data. The present invention also includes a novel method for the classification of keywords across multiple campaigns.
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8.发明授权User interface providing summary information or a status pane in a web analytics tool 有权在Web分析工具中提供摘要信息或状态窗格的用户界面公开(公告)号：US09171093B2
公开(公告)日：2015-10-27
申请号：US13104764
申请日：2011-05-10
申请人： Brett Michael Error
发明人： Brett Michael Error
IPC分类号： G06F17/30
CPC分类号： G06F17/3089
摘要： A system and method provide a summary comparison of data. The summary may compare filtered and unfiltered data or one set of filtered data to another. The system presents a status pane or window to a user in conjunction with filtered data that is dynamically updated to correspond to the data. A summary of the filtered data is available for display side by side with other filtered data or unfiltered data. The reports and summary are dynamically updated.
摘要翻译： 系统和方法提供数据的汇总比较。 摘要可以将过滤后的数据或一组过滤后的数据与其他数据进行比较。 系统将用户的状态窗格或窗口与动态更新以对应于数据的过滤数据结合。 滤波数据的摘要可用于与其他过滤数据或未过滤数据并排显示。 报告和摘要动态更新。
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公开(公告)号：US20140244572A1
公开(公告)日：2014-08-28
申请号：US12044655
申请日：2008-03-07
IPC分类号： G06F17/30
CPC分类号： G06F17/3089
摘要： Tools and techniques are provided to assist detection of invalid clicks in website activity data. A system calculates or otherwise obtains a historic click quality characterization based on historic web analytics data. The system then identifies a click quality anomaly in the website activity data, namely, a departure from the historic click quality characterization. The identified anomalies may then be used to help guide searches for invalid clicks.
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公开(公告)号：US08239522B1
公开(公告)日：2012-08-07
申请号：US11939748
申请日：2007-11-14
申请人： Chris Luby , Brett Michael Error
发明人： Chris Luby , Brett Michael Error
CPC分类号： G06F17/3089 , G06F11/3438 , G06F2201/875 , H04L69/02 , Y10S707/99952
摘要： Tools and techniques are provided to assist in gathering web analytics data from wireless devices and in other configurations where passing data to an analytics server in a web-beacon query string has been difficult due to lack of an embedded scripting language and/or inaccessibility of desired data values. A dynamic variable specification is built on the web-reading device, including variables with associated data sources, operators, and literal values. The dynamic variable specification is sent to an analytics server, where an interpreter gathers data values and assigns them to variables.
摘要翻译： 提供了工具和技术，以帮助从无线设备和其他配置收集网络分析数据，其中由于缺乏嵌入式脚本语言和/或所需的不可访问性而将数据传递到web信标查询字符串中的分析服务器是困难的 数据值。 动态变量规范构建在Web阅读设备上，包括具有相关数据源，运算符和文字值的变量。 动态变量规范被发送到分析服务器，其中解释器收集数据值并将其分配给变量。
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