公开(公告)号：US20140114771A1

公开(公告)日：2014-04-24

申请号：US14058043

申请日：2013-10-18

Applicant: ELECTRONICS AND TELECOMMUNICATIONS RESEARCH INSTITUTE

Inventor： Hwa-Suk KIM ,  Dong-Hun LEE ,  Hyun-Jin LEE ,  Uk JANG ,  Eun-Il KIM ,  Kee-Seong CHO ,  Won RYU

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/02

Abstract: Provided is a method for providing a digital signage service reflecting a user's preference in a digital signage service providing server, the method including receiving user memo data from a mobile terminal through a specific digital signage terminal; generating a tailored content item corresponding to a shopping list contained in the user memo data; and outputting the generated tailored content item to the digital signage terminal.

Abstract translation: 提供了一种用于在数字标牌服务提供服务器中提供反映用户偏好的数字标牌服务的方法，该方法包括通过特定的数字标牌终端从移动终端接收用户备忘录数据; 生成与包含在用户备忘录数据中的购物清单相对应的定制内容项; 并将所生成的定制内容项输出到数字标牌终端。

公开(公告)号：US20140114766A1

公开(公告)日：2014-04-24

申请号：US14057852

申请日：2013-10-18

Applicant: Electronics and Telecommunications Research Institute

Inventor： Uk JANG ,  Hwa-Suk KIM ,  Hyun-Jin LEE ,  Dong-Hun LEE ,  Eun-Il KIM ,  Kee-Seong CHO ,  Won RYU

IPC: G06Q30/02 ,  H04W4/06

CPC classification number: G06Q30/0267 ,  H04W4/06 ,  H04W4/18

Abstract: A method for providing an advertisement from a digital signage control apparatus to multiple mobile devices accessible to an access point installed in a digital signage terminal. The method may include determining whether the number of the mobile devices requesting the identical advertisement for a predetermined amount of time is greater than a threshold, and if the number of the mobile devices is greater than the threshold, transmitting the identical advertisement to the mobile devices through a multicast channel.

Abstract translation: 一种用于将数字标牌控制装置的广告提供给可安装在数字标牌终端中的接入点可访问的多个移动装置的方法。 该方法可以包括确定在预定时间量内请求相同广告的移动设备的数量是否大于阈值，并且如果移动设备的数量大于阈值，则将相同的广告发送到移动设备 通过组播信道。

公开(公告)号：US20140172540A1

公开(公告)日：2014-06-19

申请号：US13930954

申请日：2013-06-28

Applicant: Electronics and Telecommunications Research Institute

Inventor： Hyun-Jin LEE ,  Hwa-Suk KIM ,  Dong-Hun LEE ,  Uk JANG ,  Eun-Il KIM

IPC: G06Q30/02

CPC classification number: G06Q30/0242

Abstract: An apparatus for measuring advertising effect includes a content providing unit configured to provide content including one or more advertisements according to a request of one or more fixed terminals, and an effect measuring unit configured to receive an advertisement reproduction/view log from the fixed terminal receiving the content from the content providing unit, and measure the advertising effect in cooperation with another system which provides advertisement-related information or sells an advertised product or service.

Abstract translation: 用于测量广告效果的装置包括：内容提供单元，被配置为根据一个或多个固定终端的请求提供包括一个或多个广告的内容;以及效果测量单元，被配置为从固定终端接收广播再现/查看日志 来自内容提供单元的内容，并且与提供广告相关信息或销售广告产品或服务的另一系统合作地测量广告效果。

公开(公告)号：US20150193824A1

公开(公告)日：2015-07-09

申请号：US14291486

申请日：2014-05-30

Applicant: Electronics and Telecommunications Research Institute

Inventor： Uk JANG ,  Hyun-Jin LEE ,  Kee-Seong CHO ,  Won RYU

IPC: G06Q30/02

CPC classification number: G06Q30/0257

Abstract: A digital signage system including a web-based digital signage platform that includes a controller configured to, in response to an event that an advertising content item stops to be played in a digital signage terminal due to an interactive content item requested to be played, allow a non-played part of the advertising content item to be played when the interactive content item is completely played. Accordingly, an advertisement exposure time is ensured.

Abstract translation: 一种数字标牌系统，包括基于网络的数字标牌平台，其包括控制器，该控制器被配置为响应于由于要请求播放的交互式内容项目而在数字标牌终端中播放广告内容项目的事件，允许 当交互式内容项目被完全播放时要播放的广告内容项目的未播放部分。 因此，确保广告曝光时间。

公开(公告)号：US20140164131A1

公开(公告)日：2014-06-12

申请号：US13948058

申请日：2013-07-22

Applicant: Electronics and Telecommunications Research Institute

Inventor： Eun-Il KIM ,  Hyun-Jin LEE

IPC: G06Q30/02

CPC classification number: G06Q30/0267

Abstract: Provided is a method of providing content in a digital signage providing device in association with a mobile terminal, the method including generating content to be played in a digital signage terminal and a schedule indicating a time at which the content is to be played, converting the generated content into content for the mobile terminal to additionally generate the content, transmitting, to the digital signage terminal, the generated content together with the schedule, requesting the digital signage terminal to transmit content that is being played to the mobile terminal, according to a request from the mobile terminal, and transmitting, to the mobile terminal, a mobile terminal version of the requested content in a multicast manner.

Abstract translation: 提供了一种在与移动终端相关联的数字标牌提供设备中提供内容的方法，所述方法包括生成要在数字标牌终端中播放的内容和指示要播放内容的时间的调度， 生成的内容成为移动终端的内容，以附加地生成内容，向数字标牌终端发送所生成的内容以及该调度，请求数字标牌终端根据一个或多个内容发送正在播放的内容给移动终端 从移动终端请求，并以多播的方式向移动终端发送所请求的内容的移动终端版本。