公开(公告)号：US20140114771A1

公开(公告)日：2014-04-24

申请号：US14058043

申请日：2013-10-18

Applicant: ELECTRONICS AND TELECOMMUNICATIONS RESEARCH INSTITUTE

Inventor： Hwa-Suk KIM ,  Dong-Hun LEE ,  Hyun-Jin LEE ,  Uk JANG ,  Eun-Il KIM ,  Kee-Seong CHO ,  Won RYU

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/02

Abstract: Provided is a method for providing a digital signage service reflecting a user's preference in a digital signage service providing server, the method including receiving user memo data from a mobile terminal through a specific digital signage terminal; generating a tailored content item corresponding to a shopping list contained in the user memo data; and outputting the generated tailored content item to the digital signage terminal.

Abstract translation: 提供了一种用于在数字标牌服务提供服务器中提供反映用户偏好的数字标牌服务的方法，该方法包括通过特定的数字标牌终端从移动终端接收用户备忘录数据; 生成与包含在用户备忘录数据中的购物清单相对应的定制内容项; 并将所生成的定制内容项输出到数字标牌终端。

公开(公告)号：US20140114766A1

公开(公告)日：2014-04-24

申请号：US14057852

申请日：2013-10-18

Applicant: Electronics and Telecommunications Research Institute

Inventor： Uk JANG ,  Hwa-Suk KIM ,  Hyun-Jin LEE ,  Dong-Hun LEE ,  Eun-Il KIM ,  Kee-Seong CHO ,  Won RYU

IPC: G06Q30/02 ,  H04W4/06

CPC classification number: G06Q30/0267 ,  H04W4/06 ,  H04W4/18

Abstract: A method for providing an advertisement from a digital signage control apparatus to multiple mobile devices accessible to an access point installed in a digital signage terminal. The method may include determining whether the number of the mobile devices requesting the identical advertisement for a predetermined amount of time is greater than a threshold, and if the number of the mobile devices is greater than the threshold, transmitting the identical advertisement to the mobile devices through a multicast channel.

Abstract translation: 一种用于将数字标牌控制装置的广告提供给可安装在数字标牌终端中的接入点可访问的多个移动装置的方法。 该方法可以包括确定在预定时间量内请求相同广告的移动设备的数量是否大于阈值，并且如果移动设备的数量大于阈值，则将相同的广告发送到移动设备 通过组播信道。

公开(公告)号：US20140172540A1

公开(公告)日：2014-06-19

申请号：US13930954

申请日：2013-06-28

Applicant: Electronics and Telecommunications Research Institute

Inventor： Hyun-Jin LEE ,  Hwa-Suk KIM ,  Dong-Hun LEE ,  Uk JANG ,  Eun-Il KIM

IPC: G06Q30/02

CPC classification number: G06Q30/0242

Abstract: An apparatus for measuring advertising effect includes a content providing unit configured to provide content including one or more advertisements according to a request of one or more fixed terminals, and an effect measuring unit configured to receive an advertisement reproduction/view log from the fixed terminal receiving the content from the content providing unit, and measure the advertising effect in cooperation with another system which provides advertisement-related information or sells an advertised product or service.

Abstract translation: 用于测量广告效果的装置包括：内容提供单元，被配置为根据一个或多个固定终端的请求提供包括一个或多个广告的内容;以及效果测量单元，被配置为从固定终端接收广播再现/查看日志 来自内容提供单元的内容，并且与提供广告相关信息或销售广告产品或服务的另一系统合作地测量广告效果。