Abstract:
A digital signage system including a web-based digital signage platform that includes a controller configured to, in response to an event that an advertising content item stops to be played in a digital signage terminal due to an interactive content item requested to be played, allow a non-played part of the advertising content item to be played when the interactive content item is completely played. Accordingly, an advertisement exposure time is ensured.
Abstract:
An apparatus for measuring advertising effect includes a content providing unit configured to provide content including one or more advertisements according to a request of one or more fixed terminals, and an effect measuring unit configured to receive an advertisement reproduction/view log from the fixed terminal receiving the content from the content providing unit, and measure the advertising effect in cooperation with another system which provides advertisement-related information or sells an advertised product or service.
Abstract:
Disclosed herein are a method and an apparatus for controlling an interactive lecture service capable of performing questions and answers during a lecture without using a media mixer. A method for providing a media stream switching based interactive lecture service, includes: receiving a right to speak request from at least one student terminal by a lecturer terminal; assigning the right to speak to a specific student terminal in response to the right to speak request and receiving at least one of the question video and voice of the specific student terminal, by the lecturer terminal; and transmitting at least one of the receiving question video and voice of the specific student terminal to a terminal included in a lecture session by the lecturer terminal.
Abstract:
Provided is a method for providing a digital signage service reflecting a user's preference in a digital signage service providing server, the method including receiving user memo data from a mobile terminal through a specific digital signage terminal; generating a tailored content item corresponding to a shopping list contained in the user memo data; and outputting the generated tailored content item to the digital signage terminal.
Abstract:
A method for providing an advertisement from a digital signage control apparatus to multiple mobile devices accessible to an access point installed in a digital signage terminal. The method may include determining whether the number of the mobile devices requesting the identical advertisement for a predetermined amount of time is greater than a threshold, and if the number of the mobile devices is greater than the threshold, transmitting the identical advertisement to the mobile devices through a multicast channel.