公开(公告)号：US11006171B1

公开(公告)日：2021-05-11

申请号：US16258434

申请日：2019-01-25

Applicant: Facebook, Inc.

Inventor： Han Chen ,  Suchada Sutasirisap ,  Shiyang Liu ,  Erheng Zhong ,  Hao Wang ,  Lingyuan Ke ,  Danlu Huang ,  Ken Cheng ,  Yan Yang ,  Albert Boeing Chen ,  Shen Wang

IPC: G06F3/00 ,  G06F13/00 ,  H04N5/445 ,  H04N21/431 ,  G06F16/909 ,  G06F16/9035 ,  G06F16/9038

Abstract: An online system receives information describing a collection of objects associated with a third-party system and an objective associated with each object. Upon receiving a request to present content associated with the third-party system to a user of the online system, the online system determines one or more groups in which each object is included based on a condition satisfied by objects included in each group. For each of multiple formats that may be used to present each group of objects, the online system computes a format score indicating a predicted likelihood that the user will perform a set of actions corresponding to a set of objectives associated with the group if the format is used. The online system selects a format for presenting each group of objects based on the format scores and/or a set of format selection rules and generates the user interface using the selected format(s).