公开(公告)号：US20190005547A1

公开(公告)日：2019-01-03

申请号：US15803562

申请日：2017-11-03

Applicant: Facebook, Inc.

Inventor： Li Tan ,  Honglu He ,  Kiranjit Singh Sidhu ,  David Harry Garcia ,  Jinchong Zhou ,  Zhi Zhong ,  Jinyi Yao ,  David Shein ,  Nikila Srinivasan Sarang ,  Yating Ma ,  Rui Shao ,  Han Chen ,  Hao Wang ,  Ning Wang

IPC: G06Q30/02 ,  G06F15/18 ,  G06F17/30

Abstract: Disclosed is a method for supporting online services in providing content items to users of an online system. A request for loading a webpage of an online system is received from a client device. A plurality of content items eligible for being presented to the user is received. For each of the received content items, a trained model is identified based on characteristics of the content item, and a score is determined using the identified trained model and based on characteristics of the user. One or more content items is selected based on the determined scores. The selected one or more content items are sent to the client device for presentation to the user.

公开(公告)号：US11006171B1

公开(公告)日：2021-05-11

申请号：US16258434

申请日：2019-01-25

Applicant: Facebook, Inc.

Inventor： Han Chen ,  Suchada Sutasirisap ,  Shiyang Liu ,  Erheng Zhong ,  Hao Wang ,  Lingyuan Ke ,  Danlu Huang ,  Ken Cheng ,  Yan Yang ,  Albert Boeing Chen ,  Shen Wang

IPC: G06F3/00 ,  G06F13/00 ,  H04N5/445 ,  H04N21/431 ,  G06F16/909 ,  G06F16/9035 ,  G06F16/9038

Abstract: An online system receives information describing a collection of objects associated with a third-party system and an objective associated with each object. Upon receiving a request to present content associated with the third-party system to a user of the online system, the online system determines one or more groups in which each object is included based on a condition satisfied by objects included in each group. For each of multiple formats that may be used to present each group of objects, the online system computes a format score indicating a predicted likelihood that the user will perform a set of actions corresponding to a set of objectives associated with the group if the format is used. The online system selects a format for presenting each group of objects based on the format scores and/or a set of format selection rules and generates the user interface using the selected format(s).