公开(公告)号：US20170206553A1

公开(公告)日：2017-07-20

申请号：US14996827

申请日：2016-01-15

Applicant: Facebook, Inc.

Inventor： Hans T. Lintermans ,  Shyamalan Pather ,  Elaine Brechin Montgomery ,  Tanmoy Chakraborty

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/0277

Abstract: An online system allows a user to specify a sequence of advertisement requests (“ad requests”) where a set of rules identifies an order in which advertisements from the ds requests are presented to a user based on interactions by the user with presented advertisements from ad requests in the sequence. When a user interacts with an advertisement from an ad request from the sequence, the online system identifies an additional ad request from the sequence identified by a rule identifying the interaction by the user with the advertisement. The online system includes the additional ad request in one or more selection processes selecting content for presentation to the user. In some embodiments, the online system identifies an ad request from the sequence to include in the one or more selection processes based on likelihoods of the user interacting with advertisements from various ad requests in the sequence.