公开(公告)号：US10282384B2

公开(公告)日：2019-05-07

申请号：US14584087

申请日：2014-12-29

Applicant: Facebook, Inc.

Inventor： Joyce Tang ,  Khalid Bakry El-Arini ,  David Vickrey

IPC: G06F17/30 ,  H04L12/58 ,  H04L29/08 ,  G06F16/958 ,  G06F16/951 ,  G06Q30/02 ,  G06F16/9535

Abstract: Systems, methods, and non-transitory computer readable media configured to determine a value of a utility factor associated with a content item corresponding to a link. An optimized utility value relating to an interaction type of an outbound click is determined based on the value of the utility factor. An expected utility score associated with the content item is generated based on the optimized utility value to determine potential presentation of the content item to a user.

公开(公告)号：US20160188739A1

公开(公告)日：2016-06-30

申请号：US14584087

申请日：2014-12-29

Applicant: Facebook, Inc.

Inventor： Joyce Tang ,  Khalid Bakry El-Arini ,  David Vickrey

IPC: G06F17/30

CPC classification number: G06F17/3089 ,  G06F17/30864

Abstract: Systems, methods, and non-transitory computer readable media configured to determine a value of a utility factor associated with a content item corresponding to a link. An optimized utility value relating to an interaction type of an outbound click is determined based on the value of the utility factor. An expected utility score associated with the content item is generated based on the optimized utility value to determine potential presentation of the content item to a user.

Abstract translation: 配置为确定与链接对应的内容项相关联的效用因子的值的系统，方法和非暂时计算机可读介质。 基于效用因子的值确定与出站点击的交互类型相关的优化效用值。 基于优化的效用值生成与内容项目相关联的期望效用评分，以确定内容项目向用户的潜在呈现。