Context-based Selection of Calls-to-Action Associated with Search Results

    公开(公告)号:US20180203862A1

    公开(公告)日:2018-07-19

    申请号:US15918810

    申请日:2018-03-12

    Applicant: Facebook, Inc.

    Abstract: In one embodiment, a method includes, sending, to a client device of a user of an online social network for presentation to the user, one or more references corresponding to one or more content items of the online social network, respectively. Each reference is presented with one or more call-to-action elements. Each call-to-action element is a user-interface element that prompts an action from the user to initiate a particular function or process related to the content item via the online social network. The call-to-action elements for each content item are presented in ranked order based on a suitability of the call-to-action element to the content item. The method includes receiving a selection of a call-to-action element presented with a reference corresponding to a particular content item. The method includes executing the function or process related to the content item on the online social network prompted by the selected call-to-action element.

    Context-based selection of calls-to-action associated with search results

    公开(公告)号:US10509792B2

    公开(公告)日:2019-12-17

    申请号:US15918810

    申请日:2018-03-12

    Applicant: Facebook, Inc.

    Abstract: In one embodiment, a method includes, sending, to a client device of a user of an online social network for presentation to the user, one or more references corresponding to one or more content items of the online social network, respectively. Each reference is presented with one or more call-to-action elements. Each call-to-action element is a user-interface element that prompts an action from the user to initiate a particular function or process related to the content item via the online social network. The call-to-action elements for each content item are presented in ranked order based on a suitability of the call-to-action element to the content item. The method includes receiving a selection of a call-to-action element presented with a reference corresponding to a particular content item. The method includes executing the function or process related to the content item on the online social network prompted by the selected call-to-action element.

    Suggesting search results to users before receiving any search query from the users

    公开(公告)号:US10467239B2

    公开(公告)日:2019-11-05

    申请号:US16003484

    申请日:2018-06-08

    Applicant: Facebook, Inc.

    Abstract: In one embodiment, a method includes compiling one or more references to content items based on information known about a user stored in one or more object stores of a social-networking system. Each reference is associated with one or more call-to-action elements applicable to the content item associated with the reference. The call-to-action elements are selectable by the user to initiate the execution of an action modifying the related content item on the social-networking system. Modifying the related content item may include modifying metadata associated with the content item in one or more object stores of the social-networking system. The method includes sending, to a client device of the user after the user accesses a tool provided by the social-networking system, the references with their associated call-to-action elements for presentation to the user. The call-to-action elements are presented to the user in proximity to their associated references.

    Suggesting Search Results to Users Before Receiving Any Search Query from the Users

    公开(公告)号:US20180293286A1

    公开(公告)日:2018-10-11

    申请号:US16003484

    申请日:2018-06-08

    Applicant: Facebook, Inc.

    Abstract: In one embodiment, a method includes compiling one or more references to content items based on information known about a user stored in one or more object stores of a social-networking system. Each reference is associated with one or more call-to-action elements applicable to the content item associated with the reference. The call-to-action elements are selectable by the user to initiate the execution of an action modifying the related content item on the social-networking system. Modifying the related content item may include modifying metadata associated with the content item in one or more object stores of the social-networking system. The method includes sending, to a client device of the user after the user accesses a tool provided by the social-networking system, the references with their associated call-to-action elements for presentation to the user. The call-to-action elements are presented to the user in proximity to their associated references.

    Context-Based Ranking of Search Results
    8.
    发明申请
    Context-Based Ranking of Search Results 审中-公开
    基于上下文的搜索结果排名

    公开(公告)号:US20150058332A1

    公开(公告)日:2015-02-26

    申请号:US14526694

    申请日:2014-10-29

    Applicant: Facebook, Inc.

    Abstract: In one embodiment, a computing device may access a search query provided by a user; identify a set of search results in response to the search query, wherein one or more search results in the set are associated with a feature of a social-networking system; rank the set of search results based on one or more factors; boost one or more ranks of the one or more search results associated with the feature to bring the feature to the user's attention; and present the set of search results to the user in order of its ranking.

    Abstract translation: 在一个实施例中,计算设备可以访问由用户提供的搜索查询; 响应于所述搜索查询识别一组搜索结果,其中所述集合中的一个或多个搜索结果与社交网络系统的特征相关联; 根据一个或多个因素对搜索结果进行排序; 提升与该特征相关联的一个或多个搜索结果的一个或多个等级,以将特征提供给用户的注意力; 并按照排名的顺序向用户呈现一组搜索结果。

    Suggesting Search Results to Users Before Receiving Any Search Query from the Users
    9.
    发明申请
    Suggesting Search Results to Users Before Receiving Any Search Query from the Users 审中-公开
    在用户接收任何搜索查询之前,向用户建议搜索结果

    公开(公告)号:US20160078110A1

    公开(公告)日:2016-03-17

    申请号:US14949598

    申请日:2015-11-23

    Applicant: Facebook, Inc.

    Abstract: In one embodiment, a social-networking system may compile a set of search results based on information known about a user stored by the social-networking system, the search results being compiled before the user inputs any search query or portion thereof, each search result being associated with one or more call-to-action elements applicable to the search result, each call-to-action element prompting an action from the user related to the search result via the social-networking system, and send the set of search results with the call-to-action elements for presentation to the user, wherein the call-to-action elements are presented to the user in proximity to their associated search results.

    Abstract translation: 在一个实施例中,社交网络系统可以基于关于由社交网络系统存储的用户已知的信息来编译一组搜索结果,搜索结果在用户输入任何搜索查询或其部分之前被编译,每个搜索结果 与适用于搜索结果的一个或多个号召性用语元素相关联,每个号召性用语元素通过社交网络系统提示与用户相关的搜索结果的动作,并发送一组搜索结果 用于将呼叫动作元素呈现给用户,其中呼叫动作元素被呈现给接近其相关搜索结果的用户。

    CONTEXT-BASED SELECTION OF CALLS-TO-ACTION ASSOCIATED WITH SEARCH RESULTS
    10.
    发明申请
    CONTEXT-BASED SELECTION OF CALLS-TO-ACTION ASSOCIATED WITH SEARCH RESULTS 审中-公开
    基于上下文的选择与搜索结果相关的呼叫动作

    公开(公告)号:US20150248416A1

    公开(公告)日:2015-09-03

    申请号:US14715364

    申请日:2015-05-18

    Applicant: Facebook, Inc.

    CPC classification number: G06F17/3053 G06F17/30864 G06Q50/01

    Abstract: In one embodiment, a method includes receiving a search query for content items of the online social network, identifying content items of the online social network that match the search query, and sending, in response to the search query, search results corresponding to the identified content items, where each search result is presented with one or more call-to-action elements applicable to the content item, and where the call-to-action elements are presented in ranked order based on a suitability of the call-to-action element to the content item.

    Abstract translation: 在一个实施例中,一种方法包括:接收针对在线社交网络的内容项目的搜索查询,识别与搜索查询匹配的在线社交网络的内容项目,以及响应于搜索查询发送与所识别的对应的搜索结果 内容项目,其中每个搜索结果被呈现为适用于内容项目的一个或多个号召性用语元素,以及基于呼叫对动作的适用性的呼叫对元素以排序顺序呈现的位置 元素到内容项。

Patent Agency Ranking