公开(公告)号：US20150127418A1

公开(公告)日：2015-05-07

申请号：US14070349

申请日：2013-11-01

Applicant: Facebook, Inc.

Inventor： Brian Piepgrass ,  Atol Fortin de Oliveira ,  Bin Jiang ,  Simon Goldman

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0201 ,  G06Q30/0269 ,  G06Q50/01

Abstract: To enhance user engagement with a page posts maintained by a social networking system, a social networking system reviews posts associated with a page (e.g., a business or brand page) in a social networking system and measures a degree of user engagement with each post at one or more measures of exposure (e.g., time points or impressions). The social networking system then identifies posts for which the user engagement exceeds a threshold as high engagement or “hot” posts. An administrator associated with the page is notified of the identified high engagement post and can use this information for further promotion or boosting of the identified high engagement post.

Abstract translation: 为了增强与社交网络系统维护的页面帖子的用户参与度，社交网络系统评估与社交网络系统中的页面（例如，商业或品牌页面）相关联的帖子，并且测量与每个帖子的用户参与程度 一种或多种暴露措施（例如，时间点或印象）。 然后，社交网络系统会识别用户参与超过阈值的帖子，因为高参与度或“热门”职位。 与页面相关联的管理员通知所识别的高参与度帖子，并且可以使用该信息进一步推广或提升所识别的高参与度职位。