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    Managing Content Item Presentation Based On Cost of Presenting the Content Items and Completion of Objectives Associated with the Content Items
    2.
    发明申请
    Managing Content Item Presentation Based On Cost of Presenting the Content Items and Completion of Objectives Associated with the Content Items 审中-公开
    基于呈现内容项目的成本和与内容项目相关的目标的完成来管理内容项目呈现

    公开(公告)号：US20160210655A1

    公开(公告)日：2016-07-21

    申请号：US14601096

    申请日：2015-01-20

    Applicant: Facebook, Inc.

    Inventor： Peter Michael Cottle ,  Connor C. Hayes ,  Atol Fortin de Oliveira ,  Palash Agarwal ,  Adrian Ivo Kuhn

    IPC: G06Q30/02

    CPC classification number: G06Q30/0244 ,  G06Q30/0273 ,  G06Q30/0277

    Abstract: An advertising campaign maintained by an online system includes an objective, and the online system determines a metric for the advertising campaign based the objective. For example, the online system determines the metric as a ratio of an amount received from an advertiser for presenting the advertising campaign to a number of completed objectives associated with the advertising campaign. Additional advertising campaigns including the objective are identified, and the online system determines metrics for the additional advertising campaigns. The online system compares the metric for the advertising campaign to the metrics for the additional advertising campaign and communicates information to the advertiser based on the comparison.

    Abstract translation: 由在线系统维护的广告活动包括目标，而在线系统则根据目标确定广告活动的指标。 例如，在线系统将该指标确定为从用于呈现广告活动的广告客户接收的数量与与广告活动相关联的已完成目标的数量的比率。 确定包括目标在内的其他广告活动，在线系统确定其他广告活动的指标。 在线系统将广告活动的指标与附加广告活动的指标进行比较，并根据比较将信息传达给广告客户。

    METHODS AND SYSTEMS FOR HELPER BOT PLATFORM ASSISTANCE
    4.
    发明申请
    METHODS AND SYSTEMS FOR HELPER BOT PLATFORM ASSISTANCE 审中-公开

    公开(公告)号：US20190068526A1

    公开(公告)日：2019-02-28

    申请号：US15686240

    申请日：2017-08-25

    Applicant: Facebook, Inc.

    Inventor： Tianyu Xie ,  Andrew Buchanan Flockhart ,  Shi He ,  Atol Fortin de Oliveira

    IPC: H04L12/58 ,  H04L29/08

    Abstract: Exemplary embodiments relate to methods, mediums, and systems for messaging bots configured to converse with page administrators and advertisers to assist them in managing their presence on a platform, such as a social networking service. A user may have a problem or be able to optimize their presence on the platform in some way, but may not know to search for the issue (or may not even know that they have a problem). Exemplary embodiments provide a helper bot that can be triggered by real-time or asynchronous events, and guide the user through problem-solving. Triggered messages to the users can be delayed or sent under certain conditions to prevent spamming the user. The messages have a custom format that allows the conversation to be represented as a chain encapsulating the entire conversation context.

    PROMOTION UNIT FOR PAGE ADVERTISEMENTS
    5.
    发明申请
    PROMOTION UNIT FOR PAGE ADVERTISEMENTS 审中-公开

    公开(公告)号：US20170213296A1

    公开(公告)日：2017-07-27

    申请号：US15007110

    申请日：2016-01-26

    Applicant: Facebook, Inc.

    Inventor： Atol Fortin de Oliveira ,  Henry Andy Soong

    IPC: G06Q50/00 ,  G06Q30/02

    CPC classification number: G06Q50/01 ,  G06Q30/0255 ,  G06Q30/0263 ,  G06Q30/0275 ,  G06Q30/0276

    Abstract: A social networking system generates and displays page promotion units to viewing users of the social networking system. The page promotion unit provides content to the viewing user to promote advertisement of a page that the viewing user administers or advertises for. The page promotion unit may be dynamically generated based on content of the page that the viewing user administers. The page promotion unit is added to a feed of stories for the user, and may compete against other recommended actions for the user or advertisements in an auction for placement in the feed. The page promotion unit also provides an interface for the viewing user to promote the page and direct the viewing user to an interface for initiating an advertising campaign for the page, which may be prepopulated with content from the page promotion unit.

    NOTIFYING AN ADVERTISER OF HIGH ENGAGEMENT POSTS IN A SOCIAL NETWORKING SYSTEM
    6.
    发明申请
    NOTIFYING AN ADVERTISER OF HIGH ENGAGEMENT POSTS IN A SOCIAL NETWORKING SYSTEM 审中-公开
    在社交网络系统中通知高参与者的广告主

    公开(公告)号：US20150127418A1

    公开(公告)日：2015-05-07

    申请号：US14070349

    申请日：2013-11-01

    Applicant: Facebook, Inc.

    Inventor： Brian Piepgrass ,  Atol Fortin de Oliveira ,  Bin Jiang ,  Simon Goldman

    IPC: G06Q30/02 ,  G06Q50/00

    CPC classification number: G06Q30/0201 ,  G06Q30/0269 ,  G06Q50/01

    Abstract: To enhance user engagement with a page posts maintained by a social networking system, a social networking system reviews posts associated with a page (e.g., a business or brand page) in a social networking system and measures a degree of user engagement with each post at one or more measures of exposure (e.g., time points or impressions). The social networking system then identifies posts for which the user engagement exceeds a threshold as high engagement or “hot” posts. An administrator associated with the page is notified of the identified high engagement post and can use this information for further promotion or boosting of the identified high engagement post.

    Abstract translation: 为了增强与社交网络系统维护的页面帖子的用户参与度，社交网络系统评估与社交网络系统中的页面（例如，商业或品牌页面）相关联的帖子，并且测量与每个帖子的用户参与程度 一种或多种暴露措施（例如，时间点或印象）。 然后，社交网络系统会识别用户参与超过阈值的帖子，因为高参与度或“热门”职位。 与页面相关联的管理员通知所识别的高参与度帖子，并且可以使用该信息进一步推广或提升所识别的高参与度职位。

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