公开(公告)号：US20150348093A1

公开(公告)日：2015-12-03

申请号：US14288154

申请日：2014-05-27

Applicant: Facebook, Inc.

Inventor： Xiaohu Jiang ,  Yifei Zhang ,  Bin Jiang

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0246 ,  G06Q50/01

Abstract: A social networking system determines a predicted supply of ad impressions over a future period of time for social networking system users based on past viewing information of advertisements presented to the users during a prior time period. Based on the predicted supply of ad impressions, the social networking system manages advertisement campaigns including ad requests received from advertisers. The social networking system determines whether the predicted supply of ad impressions is sufficient to satisfy criteria associated with an advertising campaign and provides feedback to an advertiser associated with the advertising campaign indicating whether the predicted supply of ad impressions contains sufficient unallocated expected ad impression opportunities to satisfy criteria associated with the advertising campaign.

Abstract translation: 社交网络系统基于过去在以前的时间段期间呈现给用户的广告的观看信息来确定社交网络系统用户在将来的一段时间内的预测的广告展示的供应。 根据预测的广告展示次数，社交网络系统管理广告活动，包括广告客户收到的广告请求。 社交网络系统确定预测的广告展示的供应是否足以满足与广告活动相关联的标准，并向与广告活动相关联的广告客户提供反馈，指示预测的广告展示的供应是否包含足够的未分配的预期广告展示机会以满足 与广告活动相关的标准。

公开(公告)号：US20150127418A1

公开(公告)日：2015-05-07

申请号：US14070349

申请日：2013-11-01

Applicant: Facebook, Inc.

Inventor： Brian Piepgrass ,  Atol Fortin de Oliveira ,  Bin Jiang ,  Simon Goldman

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0201 ,  G06Q30/0269 ,  G06Q50/01

Abstract: To enhance user engagement with a page posts maintained by a social networking system, a social networking system reviews posts associated with a page (e.g., a business or brand page) in a social networking system and measures a degree of user engagement with each post at one or more measures of exposure (e.g., time points or impressions). The social networking system then identifies posts for which the user engagement exceeds a threshold as high engagement or “hot” posts. An administrator associated with the page is notified of the identified high engagement post and can use this information for further promotion or boosting of the identified high engagement post.

Abstract translation: 为了增强与社交网络系统维护的页面帖子的用户参与度，社交网络系统评估与社交网络系统中的页面（例如，商业或品牌页面）相关联的帖子，并且测量与每个帖子的用户参与程度 一种或多种暴露措施（例如，时间点或印象）。 然后，社交网络系统会识别用户参与超过阈值的帖子，因为高参与度或“热门”职位。 与页面相关联的管理员通知所识别的高参与度帖子，并且可以使用该信息进一步推广或提升所识别的高参与度职位。