PROVIDING IMAGE-LIKE VERSIONS OF TEXT ADVERTISEMENTS

    公开(公告)号:US20170372377A1

    公开(公告)日:2017-12-28

    申请号:US14318528

    申请日:2014-06-27

    Applicant: Google Inc.

    CPC classification number: G06Q30/0275

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A request is received for an advertisement for presentation in a slot. The request includes selection criteria. At least one selection criterion indicates a preference for display advertisements. Using the selection criteria, without regard for the preference, candidate advertisements are identified from an inventory that includes both display and other types of advertisements. An auction is conducted, including the identified candidates, determining a winning bid. A type of advertisement for the winning bid is determined. When the winning bid is associated with a display advertisement, a display advertisement is provided. When the winning bid is associated with a text advertisement, rendering parameters associated with the text advertisement are adjusted or added to enable display of an image-like version of the text advertisement, which is provided with the adjusted rendering parameters.

Patent Agency Ranking