公开(公告)号：US20140032665A1

公开(公告)日：2014-01-30

申请号：US13853775

申请日：2013-03-29

Applicant: GOOGLE INC.

Inventor： Aitan Weinberg ,  Di-Fa Chang ,  Oren Eli Zamir ,  Qing Xu ,  Anusha Sriraman ,  Eu-Jin Goh ,  Alok Aggarwal

IPC: H04L29/08

CPC classification number: H04L67/22 ,  G06Q30/0277 ,  H04L67/02 ,  H04L67/20

Abstract: A computer-implemented method includes receiving a computer-implemented model adapted to process past online behavior of a user identifier of a networked computing device and determine an online activity type associated with the user identifier based on the past online behavior of the user identifier. The method also includes receiving data representing past online behavior of the user identifier of the networked computing device. The method also includes processing the model and the data representing past online behavior of the user identifier of the network computing device to determine an online activity type associated with the user identifier. The method also includes and providing information about the online activity type to a content selection server to facilitate selection of content to be presented to the user identifier.

Abstract translation: 计算机实现的方法包括接收适于处理网络计算设备的用户标识符的过去在线行为的计算机实现的模型，并且基于用户标识符的过去在线行为来确定与用户标识符相关联的在线活动类型。 该方法还包括接收表示网络计算设备的用户标识符的过去在线行为的数据。 该方法还包括处理模型和表示网络计算设备的用户标识符的过去在线行为的数据，以确定与用户标识符相关联的在线活动类型。 该方法还包括向内容选择服务器提供关于在线活动类型的信息，以便于选择要呈现给用户标识符的内容。

公开(公告)号：US20140032334A1

公开(公告)日：2014-01-30

申请号：US13853755

申请日：2013-03-29

Applicant: GOOGLE INC.

Inventor： Aitan Y. Weinberg ,  Oren Eli Zamir ,  Qing Xu ,  Anusha Sriraman ,  Eu-Jin Goh ,  Alok Aggarwal

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: A computer-implemented method includes receiving a computer-implemented model to process parameters of a content delivery campaign and a bid price for delivery of content in content delivery slots. The price to be paid is based on a losing bid. Processing the parameters and bid price determines an estimated price to be paid for the delivery of content and a metric describing an estimated result of the content delivery campaign. The method also includes receiving parameters of the content delivery campaign and the price to be bid for delivery of content. The method also includes processing the model and the price to be bid to determine the estimated price to be paid and the metric describing the estimated result of the content delivery campaign. The method also includes providing information about the estimated price and the estimated result to a content provider to facilitate selection of a final bid price.

Abstract translation: 计算机实现的方法包括接收计算机实现的模型以处理内容传送活动的参数和用于在内容传送时隙中传送内容的投标价格。 要支付的价格是基于失败的投标。 处理参数和投标价格决定了用于交付内容的估计价格和描述内容传送活动的估计结果的度量。 该方法还包括接收内容传送活动的参数和要发送内容的价格。 该方法还包括处理模型和要出价的价格以确定要支付的估计价格和描述内容交付活动的估计结果的度量。 该方法还包括向内容提供商提供关于估计价格和估计结果的信息以便于选择最终投标价格。