公开(公告)号：US20140032665A1

公开(公告)日：2014-01-30

申请号：US13853775

申请日：2013-03-29

Applicant: GOOGLE INC.

Inventor： Aitan Weinberg ,  Di-Fa Chang ,  Oren Eli Zamir ,  Qing Xu ,  Anusha Sriraman ,  Eu-Jin Goh ,  Alok Aggarwal

IPC: H04L29/08

CPC classification number: H04L67/22 ,  G06Q30/0277 ,  H04L67/02 ,  H04L67/20

Abstract: A computer-implemented method includes receiving a computer-implemented model adapted to process past online behavior of a user identifier of a networked computing device and determine an online activity type associated with the user identifier based on the past online behavior of the user identifier. The method also includes receiving data representing past online behavior of the user identifier of the networked computing device. The method also includes processing the model and the data representing past online behavior of the user identifier of the network computing device to determine an online activity type associated with the user identifier. The method also includes and providing information about the online activity type to a content selection server to facilitate selection of content to be presented to the user identifier.

Abstract translation: 计算机实现的方法包括接收适于处理网络计算设备的用户标识符的过去在线行为的计算机实现的模型，并且基于用户标识符的过去在线行为来确定与用户标识符相关联的在线活动类型。 该方法还包括接收表示网络计算设备的用户标识符的过去在线行为的数据。 该方法还包括处理模型和表示网络计算设备的用户标识符的过去在线行为的数据，以确定与用户标识符相关联的在线活动类型。 该方法还包括向内容选择服务器提供关于在线活动类型的信息，以便于选择要呈现给用户标识符的内容。