Abstract:
To efficiently provide commercial content in geographic applications, an indication of first visits to a first business entity having a first geographic location, by a first subset of a group of users, is received. An indication of second visits to a second business entity having a second geographic location, by a second subset of the group of users, is also received. A correlation coefficient indicative of correlation between the first visits and the second visits is determined. When it is determined that the correlation coefficient exceeds a certain threshold value, commercial content related to the second business entity is generated, for display at user devices located at the first physical location.
Abstract:
An entry point card displayed within a mapping application viewport may display context and other data based on a calendar appointment and other data that the user might, predictably, want to search for upon opening the mapping application. Using appointment information from a calendar application, an entry point card might display a time the user must leave his current location in order to make the appointment on time. Or, using a history of the user's routine errands or trips, the entry point card may display predicted information. For example, the card may display an amount of time to get to work or other information.