公开(公告)号：US20150379559A1

公开(公告)日：2015-12-31

申请号：US14319855

申请日：2014-06-30

Applicant: GOOGLE INC.

Inventor： Shobhit Saxena ,  Vinod Kumar Ramachandran ,  Lu Liu ,  Shibani Sanan ,  Ying-Chieh Belinda Langner

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06F8/61 ,  G06Q10/00

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for detecting and utilizing conversion data are disclosed. In one aspect, a method includes receiving an indication of a user interaction with an advertisement presented at a user device; receiving a user identifier corresponding to the user device; determining that the first application was installed on the user device, based at least in part on a device identifier of the user device being received with installation data corresponding to the installation; receiving, from a second application installed on the user device, (1) the user identifier and (2) the device identifier of the user device; determining, based on receipt of the user identifier and device identifier from the second application that the installation of the first application is attributable to the user interaction.

Abstract translation: 公开了包括用于检测和利用转换数据的计算机存储介质上编码的计算机程序的方法，系统和装置。 一方面，一种方法包括：接收与在用户设备处呈现的广告的用户交互的指示; 接收对应于该用户设备的用户标识符; 至少部分地基于正在接收的用户设备的设备标识符来确定所述第一应用被安装在所述用户设备上，所述安装数据对应于所述安装; 从安装在用户设备上的第二应用程序接收（1）用户标识符和（2）用户设备的设备标识符; 基于从第二应用程序接收到用户标识符和设备标识符，确定第一应用的安装可归因于用户交互。