公开(公告)号：US10410242B1

公开(公告)日：2019-09-10

申请号：US15072706

申请日：2016-03-17

Applicant: Google LLC

Inventor： Kavi J. Goel ,  Ariel H. Bardin ,  Thomas R. Stanis ,  Susanne Brokaw

IPC: G06Q30/02

Abstract: A display of a computing device is updated to present an electronic user interface that provides a keyword entry control. Through the keyword entry control, keywords are received that are associated with an advertisement. Computer processors are used to determine whether keywords are overbroad in accordance with a ratio of a number of times that the keywords have been used in search queries provided by users to a click-through rate of other advertisements presented to the users responsive to the search queries. Low-performing keywords are identified from the overbroad keywords. At the display of the computing device, the electronic user interface is updated to present a visualization of a list of the low-performing keywords, and to provide a set of interactive controls. The set of one or more interactive controls includes a given control that removes a corresponding low-performing keyword from being associated with the advertisement.

公开(公告)号：US10019495B2

公开(公告)日：2018-07-10

申请号：US15271631

申请日：2016-09-21

Applicant: Google LLC

Inventor： Kavi J. Goel ,  Shashidhar A. Thakur ,  Jared L. Levy ,  Christina R. Dhanaraj ,  Eyal Carmi ,  John R. Provine ,  Emily Kay Moxley

IPC: G06F7/00 ,  G06F17/30

CPC classification number: G06F16/248 ,  G06F16/24578 ,  G06F16/285 ,  G06F16/338 ,  G06F16/951 ,  G06F16/9535

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing knowledge panels. In one aspect, a method includes determining an entity that is referenced by a received search query. Content items relevant to the entity are identified. A set of knowledge modules is selected for presentation in a knowledge panel for the entity. The knowledge panel can be a portion of a search results page in which knowledge modules are presented. Data that causes the knowledge modules to be presented in the knowledge panel is provided to a user device.

公开(公告)号：US10025868B1

公开(公告)日：2018-07-17

申请号：US15070868

申请日：2016-03-15

Applicant: Google LLC

Inventor： Bryan C. Horling ,  Michael Y. Brukman ,  Owen Otto ,  Philip A. McDonnell ,  Kavi J. Goel ,  Paul Haahr

IPC: G06F17/30

Abstract: Methods, systems, and apparatus, including computer program products, for establishing preferences for sites that are explicitly identified by a user by either a textual input or an acceptance in response to a recommendation, and adjusting the presentation of search results based on these preferences.

公开(公告)号：US20230205828A1

公开(公告)日：2023-06-29

申请号：US18117955

申请日：2023-03-06

Applicant: GOOGLE LLC

Inventor： Peter Jin Hong ,  Pravir K. Gupta ,  Nathaniel J. Gaylinn ,  Ramakrishnan Kazhiyur-Mannar ,  Kavi J. Goel ,  Omer Bar-or ,  Jack W. Menzel ,  Christina R. Dhanaraj ,  Jared L. Levy ,  Shashidhar A. Thakur ,  Grace Chung ,  Benson Tsai

IPC: G06F16/951 ,  G06F16/9535 ,  G06F16/2457

CPC classification number: G06F16/951 ,  G06F16/9535 ,  G06F16/24578

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for identifying entities that are related to an entity to which a search query is directed. One of the methods includes receiving a search query, wherein the search query has been determined to relate to a first entity of a first entity type, and wherein one or more entities of a second entity type have a relationship with the first entity; receiving search results for the search query; determining that a count of search results identifying a resource containing a reference to the first entity satisfies a first threshold value; determining that a count of search results identifying a resource having the second entity type as a relevant entity type satisfies a second threshold value; and transmitting information identifying the one or more entities of the second entity type as part of the response to the search query.

公开(公告)号：US10691702B1

公开(公告)日：2020-06-23

申请号：US15692772

申请日：2017-08-31

Applicant: Google LLC

Inventor： Toshiaki Fujiki ,  Slaven Bilac ,  Kavi J. Goel ,  Shuhei Takahashi ,  Tomohiko Kimura

IPC: G06F16/2457 ,  G06F16/248

Abstract: A device may be configured to receive a query; receive information regarding documents that are relevant to the query; identify one or more entities associated with the documents; determine a category for the query based on: the query, a topic of the documents, and the one or more entities; determine, based on the query and the category, that an entity list should be presented in response to the query; and present a search result document based on determining that the entity list should be presented in response to the query. The search result document may include a list with information identifying the one or more entities.

公开(公告)号：US09990425B1

公开(公告)日：2018-06-05

申请号：US14834201

申请日：2015-08-24

Applicant: Google LLC

Inventor： Gideon Wald ,  Jeromy William Henry ,  Kavi J. Goel ,  Jack W. Menzel

IPC: G06F17/30

CPC classification number: G06F17/30769 ,  G06F17/3053 ,  G06F17/3074 ,  G06F17/30755 ,  G06F17/30864 ,  G06F17/30867

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for presenting secondary music search result links. In one aspect, a method includes receiving a search query. A plurality of search results that satisfy the search query are obtained. A presentation of the plurality of search results is generated, wherein a particular search result includes one or more secondary music search result links to respective music resources identified by markup language music data in a set of identified music web pages. The presentation of search results is provided in response to the search query.