Competitor Analysis to Facilitate Keyword Bidding
    1.
    发明申请
    Competitor Analysis to Facilitate Keyword Bidding 审中-公开
    竞争对手分析促进关键字出价

    公开(公告)号:US20100191746A1

    公开(公告)日:2010-07-29

    申请号:US12360096

    申请日:2009-01-26

    IPC分类号: G06F17/30

    CPC分类号: G06Q30/02

    摘要: Disclosed herein are one or more embodiments that facilitate selection of keywords for bidding by an advertiser having a website. One or more of the disclosed embodiments may process a click-through log to determine measures of competitiveness for a plurality of websites extracted from the click-through log. Also, the one or more disclosed embodiments may, for one of the websites, determine a ranking of competing websites based at least in part on the measures of competitiveness. The ranking of competing websites may be used to facilitate selection of keywords for bidding.

    摘要翻译: 这里公开的是一个或多个实施例,其有助于选择具有网站的广告商进行投标的关键字。 所公开的实施例中的一个或多个可以处理点击日志以确定从点击日志提取的多个网站的竞争力的度量。 此外,一个或多个公开的实施例可以针对一个网站,至少部分地基于竞争力的度量来确定竞争网站的排名。 竞争网站的排名可能用于促进选择出价的关键字。

    Identification of topics for online discussions based on language patterns
    2.
    发明授权
    Identification of topics for online discussions based on language patterns 有权
    基于语言模式识别在线讨论的主题

    公开(公告)号:US07739261B2

    公开(公告)日:2010-06-15

    申请号:US11763282

    申请日:2007-06-14

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30731 G06Q30/02

    摘要: A topic identification system identifies topics of online discussions by iteratively identifying topic words or keywords of the online discussions and identifying language patterns associated with those keywords. The topic identification system starts out with an initial set of keywords and identifies language patterns that each include a keyword. The topic identification system then uses the identified language patterns to identify additional keywords of the online discussion that match the patterns. The topic identification system then again identifies language patterns using the keywords including the newly identified keywords. The topic identification system may repeat the process of identifying language patterns and keywords until a termination criterion is satisfied.

    摘要翻译: 主题识别系统通过迭代地识别在线讨论的主题或关键字并识别与这些关键字相关联的语言模式来识别在线讨论的主题。 主题识别系统以一组初始关键字开始,并识别每个关键字的语言模式。 然后,主题识别系统使用所识别的语言模式来识别与模式匹配的在线讨论的附加关键字。 然后,主题识别系统再次使用包括新确定的关键字的关键字来识别语言模式。 主题识别系统可以重复识别语言模式和关键字的过程,直到满足终止标准。

    ADVERTISEMENT APPROVAL BASED ON TRAINING DATA
    3.
    发明申请
    ADVERTISEMENT APPROVAL BASED ON TRAINING DATA 审中-公开
    基于培训数据的广告批准

    公开(公告)号:US20080300971A1

    公开(公告)日:2008-12-04

    申请号:US11755523

    申请日:2007-05-30

    IPC分类号: G06Q30/00

    摘要: A system for determining whether to approve a target document (e.g., advertisement) is provided. The system trains a classifier using tuples of words from appropriate documents and tuples of words from inappropriate documents. To approve a target document, the system identifies tuples of words of the target document. The system then applies the classifier to the identified tuples to classify the document as being appropriate or inappropriate. If the document is classified as appropriate, the system automatically approves the document.

    摘要翻译: 提供用于确定是否批准目标文档(例如,广告)的系统。 系统使用适当文件的单词组和不适当文件的单词元组来训练分类器。 要批准目标文档,系统会标识目标文档的单词元组。 然后,系统将分类器应用于所识别的元组,以将文档分类为合适或不合适。 如果文档被分类为适当的,系统将自动批准文档。

    CLICK-THROUGH LOG MINING
    4.
    发明申请
    CLICK-THROUGH LOG MINING 有权
    点击通过日志采矿

    公开(公告)号:US20080208841A1

    公开(公告)日:2008-08-28

    申请号:US11870359

    申请日:2007-10-10

    IPC分类号: G06F17/30

    摘要: Click-through log mining is described. Raw search click-through log data is processed to generate ordered query keywords, utilizing an algorithm to expand user-submitted keywords to include high frequency user queries, managing the keywords for a keyword expansion file, analyzing the algorithm performance on a bidding criteria, and identifying related phrases with similar page-click behaviors for advertisements.

    摘要翻译: 描述了点击式日志挖掘。 处理原始搜索点击后日志数据以生成有序查询关键字,利用算法来扩展用户提交的关键字以包括高频用户查询,管理关键字扩展文件的关键字,以出价标准分析算法性能;以及 识别与广告相似的页面点击行为的相关短语。

    KEYWORD USAGE SCORE BASED ON FREQUENCY IMPULSE AND FREQUENCY WEIGHT
    5.
    发明申请
    KEYWORD USAGE SCORE BASED ON FREQUENCY IMPULSE AND FREQUENCY WEIGHT 失效
    基于频率和频率的关键字使用分数

    公开(公告)号:US20080301117A1

    公开(公告)日:2008-12-04

    申请号:US11756740

    申请日:2007-06-01

    IPC分类号: G06F7/76 G06F17/30

    摘要: A method and system for assessing keyword usage based on frequency of usage of the keywords during various periods is provided. A keyword usage measurement system is provided with the frequency of keywords during various periods. The measurement system then calculates a recent usage score for a keyword by combining a frequency impulse score for the keyword with a frequency weight for the keyword. The frequency impulse score for a keyword indicates whether a recent change in the frequency of the keyword has occurred. The frequency weight for a keyword indicates a recent measure of the frequency of the keyword.

    摘要翻译: 提供了一种基于各种期间关键词使用频率来评估关键字使用的方法和系统。 关键字使用测量系统在不同时期提供关键字的频率。 然后,测量系统通过将关键字的频率脉冲得分与该关键字的频率权重组合来计算关键字的最近使用分数。 关键字的频率脉冲得分指示是否发生了关键字的频率的最近的改变。 关键字的频率权重表示最近对关键字频率的度量。

    IDENTIFICATION OF TOPICS FOR ONLINE DISCUSSIONS BASED ON LANGUAGE PATTERNS
    6.
    发明申请
    IDENTIFICATION OF TOPICS FOR ONLINE DISCUSSIONS BASED ON LANGUAGE PATTERNS 有权
    基于语言模式的在线讨论主题的识别

    公开(公告)号:US20080313180A1

    公开(公告)日:2008-12-18

    申请号:US11763282

    申请日:2007-06-14

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30731 G06Q30/02

    摘要: A topic identification system identifies topics of online discussions by iteratively identifying topic words or keywords of the online discussions and identifying language patterns associated with those keywords. The topic identification system starts out with an initial set of keywords and identifies language patterns that each include a keyword. The topic identification system then uses the identified language patterns to identify additional keywords of the online discussion that match the patterns. The topic identification system then again identifies language patterns using the keywords including the newly identified keywords. The topic identification system may repeat the process of identifying language patterns and keywords until a termination criterion is satisfied.

    摘要翻译: 主题识别系统通过迭代地识别在线讨论的主题或关键字并识别与这些关键字相关联的语言模式来识别在线讨论的主题。 主题识别系统以一组初始关键字开始,并识别每个关键字的语言模式。 然后,主题识别系统使用所识别的语言模式来识别与模式匹配的在线讨论的附加关键字。 然后,主题识别系统再次使用包括新确定的关键字的关键字来识别语言模式。 主题识别系统可以重复识别语言模式和关键字的过程,直到满足终止标准。

    Keyword usage score based on frequency impulse and frequency weight
    7.
    发明授权
    Keyword usage score based on frequency impulse and frequency weight 失效
    基于频率冲击和频率权重的关键词使用得分

    公开(公告)号:US07644075B2

    公开(公告)日:2010-01-05

    申请号:US11756740

    申请日:2007-06-01

    IPC分类号: G06F17/30

    摘要: A method and system for assessing keyword usage based on frequency of usage of the keywords during various periods is provided. A keyword usage measurement system is provided with the frequency of keywords during various periods. The measurement system then calculates a recent usage score for a keyword by combining a frequency impulse score for the keyword with a frequency weight for the keyword. The frequency impulse score for a keyword indicates whether a recent change in the frequency of the keyword has occurred. The frequency weight for a keyword indicates a recent measure of the frequency of the keyword.

    摘要翻译: 提供了一种基于各种期间关键词使用频率来评估关键字使用的方法和系统。 关键字使用测量系统在不同时期提供关键字的频率。 然后,测量系统通过将关键字的频率脉冲得分与该关键字的频率权重组合来计算关键字的最近使用分数。 关键字的频率脉冲得分指示是否发生了关键字的频率的最近的改变。 关键字的频率权重表示最近对关键字频率的度量。

    User query mining for advertising matching
    8.
    发明授权
    User query mining for advertising matching 有权
    用户查询挖掘广告匹配

    公开(公告)号:US08285745B2

    公开(公告)日:2012-10-09

    申请号:US11849136

    申请日:2007-08-31

    IPC分类号: G06F17/30

    摘要: Systems and methods to determine relevant keywords from a user's search query sessions are disclosed. The described method includes identifying search session logs of a user, segmenting the search session logs into one or more search sessions. After the segmentation, the search sessions are analyzed to compose a list of semantically relevant keyword sets including at least a first keyword set and a second keyword set. The described method further includes determining a semantic relevance between the first and second keyword sets according to the frequency at which the first and second keyword sets are reported in the query results and displaying one or more semantically high relevant keyword sets after being filtered by a threshold.

    摘要翻译: 公开了从用户的搜索查询会话确定相关关键词的系统和方法。 所描述的方法包括识别用户的搜索会话日志,将搜索会话日志分割成一个或多个搜索会话。 在分割之后,分析搜索会话以构成包括至少第一关键词集合和第二关键字集合的语义相关关键字集合的列表。 所描述的方法还包括根据在查询结果中报告第一和第二关键字集合的频率来确定第一和第二关键字集合之间的语义相关性,并且在被阈值过滤之后显示一个或多个语义上相关的关键字集合 。

    USER QUERY MINING FOR ADVERTISING MATCHING
    9.
    发明申请
    USER QUERY MINING FOR ADVERTISING MATCHING 有权
    用户查询采购广告匹配

    公开(公告)号:US20090063461A1

    公开(公告)日:2009-03-05

    申请号:US11849136

    申请日:2007-08-31

    IPC分类号: G06F7/06 G06F17/30

    摘要: Systems and methods to determine relevant keywords from a user's search query sessions are disclosed. The described method includes identifying search session logs of a user, segmenting the search session logs into one or more search sessions. After the segmentation, the search sessions are analyzed to compose a list of semantically relevant keyword sets including at least a first keyword set and a second keyword set. The described method further includes determining a semantic relevance between the first and second keyword sets according to the frequency at which the first and second keyword sets are reported in the query results and displaying one or more semantically high relevant keyword sets after being filtered by a threshold.

    摘要翻译: 公开了从用户的搜索查询会话确定相关关键词的系统和方法。 所描述的方法包括识别用户的搜索会话日志,将搜索会话日志分割成一个或多个搜索会话。 在分割之后,分析搜索会话以构成包括至少第一关键词集合和第二关键字集合的语义相关关键字集合的列表。 所描述的方法还包括根据在查询结果中报告第一和第二关键字集合的频率来确定第一和第二关键字集合之间的语义相关性,并且在被阈值过滤之后显示一个或多个语义上相关的关键字集合 。

    Ranking products by mining comparison sentiment
    10.
    发明授权
    Ranking products by mining comparison sentiment 有权
    通过采矿比较情绪对产品进行排名

    公开(公告)号:US08731995B2

    公开(公告)日:2014-05-20

    申请号:US12118764

    申请日:2008-05-12

    IPC分类号: G06Q30/00 G06F17/27 G06Q30/02

    摘要: A method of ranking a plurality of products includes obtaining a numerical user score for each of the plurality of products, calculating an opinion score for each of the plurality of products for which a written comparison sentiment applies, determining a final score by combining the numerical user rating and the opinion score for each of the plurality of products, and ranking the plurality of products based on the final score. The opinion score is derived from one or more written comparison sentiments containing a first product name and a second product name. In another aspect, a computer readable medium has instructions stored thereon which, when executed, cause a computer to perform a method of ranking a plurality of products including at least a first product and a second product.

    摘要翻译: 一种对多个产品进行排名的方法包括获得多个产品中的每个产品的数字用户分数,计算应用了书面比较情绪的多个产品中的每个产品的意见分数,通过组合数字用户来确定最终分数 评价和多个产品中的每一个的意见得分,并且基于最终得分对多个产品进行排名。 意见分数来自包含第一个产品名称和第二个产品名称的一个或多个书面比较情绪。 在另一方面,计算机可读介质具有存储在其上的指令,当被执行时,其使得计算机执行对包括至少第一产品和第二产品的多个产品进行排序的方法。