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    LOCALIZED MARKETING
    1.
    发明申请
    LOCALIZED MARKETING 审中-公开
    本地营销

    公开(公告)号：US20080005104A1

    公开(公告)日：2008-01-03

    申请号：US11427290

    申请日：2006-06-28

    申请人： Gary W. Flake ,  William H. Gates ,  Eric J. Horvitz ,  Joshua T. Goodman ,  Surajit Chaudhuri ,  Trenholme J. Griffin ,  Oliver Hurst-Hiller ,  Kenneth A. Moss

    发明人： Gary W. Flake ,  William H. Gates ,  Eric J. Horvitz ,  Joshua T. Goodman ,  Surajit Chaudhuri ,  Trenholme J. Griffin ,  Oliver Hurst-Hiller ,  Kenneth A. Moss

    IPC分类号： G06F17/30

    CPC分类号： G06Q30/02 ,  G06F16/9537

    摘要： A localized marketing system is disclosed that provides discount offers to users that match merchant criteria including proximity. Further, a system for actively probing populations of users with different parameters and monitoring responses can be employed to collect data for identifying the best discounts and deadlines to offer to users to achieve desired results.Another aspect of the disclosure pertains to web searches and more particularly toward influencing resultant content to increase relevancy. The resultant content can be influenced by reconfiguring a query and/or filtering results based on user location and/or context information (e.g., user characteristics/profile, prior interaction/usage temporal, current events, and third party state/context . . . ). Furthermore, the disclosure provides for query execution on at least a subset of designated web content, for example as specified by a user.

    摘要翻译： 公开了一种本地化的营销系统，其提供与包括邻近度的商家标准匹配的用户的折扣优惠。 此外，可以采用用于主动探测具有不同参数和监测响应的用户群体的系统来收集数据以识别提供给用户以获得期望结果的最佳折扣和期限。 本公开的另一方面涉及网络搜索，并且更具体地涉及影响结果内容以增加相关性。 可以通过基于用户位置和/或上下文信息（例如，用户特征/简档，先前交互/使用时间，当前事件和第三方状态/上下文）重新配置查询和/或过滤结果来影响所得到的内容。 ）。 此外，本公开提供了在指定的web内容的至少一个子集上的查询执行，例如由用户指定的。

    SEARCH OVER DESIGNATED CONTENT
    2.
    发明申请
    SEARCH OVER DESIGNATED CONTENT 审中-公开
    搜索超过指定的内容

    公开(公告)号：US20080005074A1

    公开(公告)日：2008-01-03

    申请号：US11427296

    申请日：2006-06-28

    申请人： Gary W. Flake ,  William H. Gates ,  Eric J. Horvitz ,  Joshua T. Goodman ,  Surajit Chaudhuri ,  Trenholme J. Griffin ,  Oliver Hurst-Hiller ,  Kenneth A. Moss

    发明人： Gary W. Flake ,  William H. Gates ,  Eric J. Horvitz ,  Joshua T. Goodman ,  Surajit Chaudhuri ,  Trenholme J. Griffin ,  Oliver Hurst-Hiller ,  Kenneth A. Moss

    IPC分类号： G06F17/30

    CPC分类号： G06F16/951

    摘要： The subject disclosure pertains to web searches and more particularly toward influencing resultant content to increase relevancy. The resultant content can be influenced by reconfiguring a query and/or filtering results based on user location and/or context information (e.g., user characteristics/profile, prior interaction/usage temporal, current events, and third party state/context . . . ). Furthermore, the disclosure provides for query execution on at least a subset of designated web content, for example as specified by a user. Still further yet, a localized marketing system is disclosed that provides discount offers to users that match merchant criteria including proximity. A system for actively probing populations of users with different parameters and monitoring responses can be employed to collect data for identifying the best discounts and deadlines to offer to users to achieve desired results.

    摘要翻译： 本发明涉及网络搜索，更具体地涉及影响结果内容以增加相关性。 可以通过基于用户位置和/或上下文信息（例如，用户特征/简档，先前交互/使用时间，当前事件和第三方状态/上下文）重新配置查询和/或过滤结果来影响所得到的内容。 ）。 此外，本公开提供了在指定的web内容的至少一个子集上的查询执行，例如由用户指定的。 此外，公开了一种本地化的营销系统，其向与用户相匹配的商品标准（包括接近度）提供折扣优惠。 可以采用用于主动探测具有不同参数和监测响应的用户群体的系统来收集数据，以识别提供给用户以获得期望结果的最佳折扣和期限。

    SEARCH GUIDED BY LOCATION AND CONTEXT
    3.
    发明申请
    SEARCH GUIDED BY LOCATION AND CONTEXT 有权
    按位置和背景进行搜索

    公开(公告)号：US20080005071A1

    公开(公告)日：2008-01-03

    申请号：US11427287

    申请日：2006-06-28

    申请人： Gary W. Flake ,  William H. Gates ,  Trenholme J. Griffin ,  Eric J. Horvitz ,  Joshua T. Goodman ,  Surajit Chaudhuri ,  Oliver Hurst-Hiller ,  Kenneth A. Moss

    发明人： Gary W. Flake ,  William H. Gates ,  Trenholme J. Griffin ,  Eric J. Horvitz ,  Joshua T. Goodman ,  Surajit Chaudhuri ,  Oliver Hurst-Hiller ,  Kenneth A. Moss

    IPC分类号： G06F17/30

    CPC分类号： G06F17/30867 ,  G06F17/30061 ,  G06F17/30241 ,  G06F17/3087 ,  G06Q30/0261

    摘要： The subject disclosure pertains to web searches and more particularly toward influencing resultant content to increase relevancy. The resultant content can be influenced by reconfiguring a query and/or filtering results based on user location and/or context information (e.g., user characteristics/profile, prior interaction/usage temporal, current events, and third party state/context . . . ). Furthermore, the disclosure provides for query execution on at least a subset of designated web content, for example as specified by a user. Still further yet, a localized marketing system is disclosed that provides discount offers to users that match merchant criteria including proximity. A system for actively probing populations of users with different parameters and monitoring responses can be employed to collect data for identifying the best discounts and deadlines to offer to users to achieve desired results.

    摘要翻译： 本发明涉及网络搜索，更具体地涉及影响结果内容以增加相关性。 可以通过基于用户位置和/或上下文信息（例如，用户特征/简档，先前交互/使用时间，当前事件和第三方状态/上下文）重新配置查询和/或过滤结果来影响所得到的内容。 ）。 此外，本公开提供了在指定的web内容的至少一个子集上的查询执行，例如由用户指定的。 此外，公开了一种本地化的营销系统，其向与用户相匹配的商品标准（包括接近度）提供折扣优惠。 可以采用用于主动探测具有不同参数和监测响应的用户群体的系统来收集数据，以识别提供给用户以获得期望结果的最佳折扣和期限。

    DATA MANAGEMENT IN SOCIAL NETWORKS
    4.
    发明申请
    DATA MANAGEMENT IN SOCIAL NETWORKS 有权
    社会网络中的数据管理

    公开(公告)号：US20080005073A1

    公开(公告)日：2008-01-03

    申请号：US11427291

    申请日：2006-06-28

    申请人： Christopher A. Meek ,  Eric J. Horvitz ,  Joshua T. Goodman ,  Gary W. Flake ,  Oliver Hurst-Hiller ,  Anoop Gupta ,  Ramez Naam ,  Kenneth A. Moss ,  William H. Gates ,  John C. Platt ,  Trenholme J. Griffin ,  Bradly A. Brunell

    发明人： Christopher A. Meek ,  Eric J. Horvitz ,  Joshua T. Goodman ,  Gary W. Flake ,  Oliver Hurst-Hiller ,  Anoop Gupta ,  Ramez Naam ,  Kenneth A. Moss ,  William H. Gates ,  John C. Platt ,  Trenholme J. Griffin ,  Bradly A. Brunell

    IPC分类号： G06F17/30

    CPC分类号： G06F17/30867 ,  G06Q50/01

    摘要： Architecture that monitors interaction data (e.g., search queries, query results and click-through rates), and provides users with links to other users that fall into similar categories with respect to the foregoing monitored activities (e.g., providing links to individuals and groups that share common interests and/or profiles). A search engine can be interactively coupled with one or more social networks, and that maps individuals and/or groups within respective social networks to subsets of categories associated with searches. A database stores mapped information which can be continuously updated and reorganized as links within the system mapping become stronger or weaker. The architecture can comprise a social network system that includes a database for mapping search-related information to an entity of a social network, and a search component for processing a search query for search results and returning a link to an entity of a social network based on the search query.

    摘要翻译： 监视交互数据（例如搜索查询，查询结果和点击率）的架构，并向用户提供与上述受监视活动相类似的类别的其他用户的链接（例如，提供与个人和组的链接 分享共同的兴趣和/或简介）。 搜索引擎可以与一个或多个社交网络交互地耦合，并且将各个社交网络内的个人和/或组映射到与搜索相关联的类别的子集。 数据库存储可以不断更新和重新组织的映射信息，因为系统映射中的链接变得更强或更弱。 该架构可以包括社交网络系统，其包括用于将搜索相关信息映射到社交网络的实体的数据库，以及用于处理搜索结果的搜索查询并返回到基于社交网络的实体的链接的搜索组件 在搜索查询上。

    CONTEXT-BASED SEARCH, RETRIEVAL, AND AWARENESS
    8.
    发明申请
    CONTEXT-BASED SEARCH, RETRIEVAL, AND AWARENESS 审中-公开
    基于语境的搜索，检索和意识

    公开(公告)号：US20080005067A1

    公开(公告)日：2008-01-03

    申请号：US11426981

    申请日：2006-06-28

    申请人： Susan T. Dumais ,  Kyle G. Peltonen ,  Anoop Gupta ,  Bradly A. Brunell ,  William H. Gates ,  Gary W. Flake ,  Ramez Naam ,  Eric J. Horvitz ,  Xuedong D. Huang ,  John C. Platt ,  Oliver Hurst-Hiller ,  Trenholme J. Griffin ,  Joshua T. Goodman

    发明人： Susan T. Dumais ,  Kyle G. Peltonen ,  Anoop Gupta ,  Bradly A. Brunell ,  William H. Gates ,  Gary W. Flake ,  Ramez Naam ,  Eric J. Horvitz ,  Xuedong D. Huang ,  John C. Platt ,  Oliver Hurst-Hiller ,  Trenholme J. Griffin ,  Joshua T. Goodman

    IPC分类号： G06F17/30

    CPC分类号： G06F16/24575

    摘要： A system that incorporates a user context into a computer-based search is provided. To establish the context, the innovation can identify information about a user state or context via a variety of sources and sensors. The state/context information can be used to filter, arrange and/or rank search results so as to facilitate converging on meaningful searches and results. Machine learning systems (implicitly and/or explicitly trained) can be employed to infer a current and/or future context related to user. An identified or inferred user context can be employed to modify an automated or user-defined search input/query. Contextual cues can be considered directly in the construction and use of context of context-sensitive retrieval algorithms that are optimized for identifying and/or ranking of informational items of potential interest or value in different contexts. As well, the context can be employed to intelligently render results of a query (e.g., user/application defined, context-modified query).

    摘要翻译： 提供了将用户上下文合并到基于计算机的搜索中的系统。 为了建立上下文，创新可以通过各种来源和传感器识别关于用户状态或上下文的信息。 状态/上下文信息可用于过滤，排列和/或排列搜索结果，以便于有意义地搜索和结果的收敛。 可以使用机器学习系统（隐式和/或显式训练）来推断与用户相关的当前和/或将来的上下文。 可以使用识别或推断的用户上下文来修改自动或用户定义的搜索输入/查询。 上下文提示可以直接考虑在对不同上下文中潜在兴趣或价值的信息项目的识别和/或排名进行优化的上下文敏感检索算法的上下文的构建和使用中。 同样，可以使用上下文来智能地呈现查询的结果（例如，定义的用户/应用程序，上下文修改的查询）。

    ARCHITECTURE FOR USER- AND CONTEXT- SPECIFIC PREFETCHING AND CACHING OF INFORMATION ON PORTABLE DEVICES
    9.
    发明申请
    ARCHITECTURE FOR USER- AND CONTEXT- SPECIFIC PREFETCHING AND CACHING OF INFORMATION ON PORTABLE DEVICES 有权
    用户和上下文的特定提示和便携式设备信息的架构

    公开(公告)号：US20080005695A1

    公开(公告)日：2008-01-03

    申请号：US11427755

    申请日：2006-06-29

    申请人： Raymond E. Ozzie ,  Eric J. Horvitz ,  William H. Gates ,  Joshua T. Goodman ,  Susan T. Dumais ,  Gary W. Flake ,  Trenholme J. Griffin ,  Xuedong D. Huang ,  Oliver Hurst-Hiller ,  Christopher A Meek

    发明人： Raymond E. Ozzie ,  Eric J. Horvitz ,  William H. Gates ,  Joshua T. Goodman ,  Susan T. Dumais ,  Gary W. Flake ,  Trenholme J. Griffin ,  Xuedong D. Huang ,  Oliver Hurst-Hiller ,  Christopher A Meek

    IPC分类号： G06F3/048 ,  H04Q7/20

    CPC分类号： G06F17/30867 ,  H04W4/02 ,  H04W4/18

    摘要： Content management architecture for a portable wireless device. Caching and fetching techniques are provided to improve content handling for portable devices such as cellular telephones and portable computers. A search component automatically performs searches as a background process, and potentially desired content is received and cached by a content storing component to be available in the future when and if needed, mitigating latency associated with slow download speeds, refresh rates, and other system and/or network impediments. Content from background search results can be trickled into the device as part of the background process so as not to burden system resources for other processes. As part of memory management, aged and/or low priority or low interest content can be selectively removed or archived to increase available cache or memory space, as well as to maintain relevant content within the device. A presentation component facilitates presentation of the pre-stored content.

    摘要翻译： 便携式无线设备的内容管理架构。 提供缓存和提取技术以改进便携式设备（例如蜂窝电话和便携式计算机）的内容处理。 搜索组件自动执行搜索作为后台进程，并且可能期望的内容被内容存储组件接收和缓存，以便将来在需要时可用，减轻与慢下载速度，刷新率和其他系统相关联的延迟，以及 /或网络障碍。 来自后台搜索结果的内容可以作为后台进程的一部分进入设备，以免对其他进程造成系统资源的负担。 作为内存管理的一部分，老化和/或低优先级或低兴趣内容可以被选择性地删除或归档以增加可用的高速缓存或存储器空间，以及维护设备内的相关内容。 演示组件便于显示预存的内容。