公开(公告)号：US09454776B2

公开(公告)日：2016-09-27

申请号：US14738615

申请日：2015-06-12

Applicant: Google Inc.

Inventor： Rama Ranganath ,  Deepak Jindal ,  Ching Law ,  Gokul Rajaram

IPC: G06F3/00 ,  G06Q30/02 ,  G06F17/30 ,  G06F17/00 ,  G06F3/048

CPC classification number: G06Q30/0251 ,  G06F17/3089 ,  G06Q30/02 ,  G06Q30/0277

Abstract: A computer-implemented method, system, and computer-readable medium includes determining an attribute of a web page to be displayed to a user at a location, selecting content corresponding to the determined web page attribute, and transmitting the selected content to the location for display as at least part of the web page.

Abstract translation: 计算机实现的方法，系统和计算机可读介质包括：确定要在一个位置向用户显示的网页的属性，选择与所确定的网页属性相对应的内容，以及将所选择的内容发送到所述位置， 显示为网页的至少一部分。

公开(公告)号：US20130138506A1

公开(公告)日：2013-05-30

申请号：US13652198

申请日：2012-10-15

Applicant: Google Inc.

Inventor： Bogong Zhu ,  QIN Zhuang ,  Cheng Xu ,  Ching Law

IPC: G06Q30/02

CPC classification number: G06Q30/0241 ,  G06Q30/0251

Abstract: Systems and methods for estimating user demographics may be used to target online advertisements to users of a certain demographic. Known demographics for a set of users are used to train a model by associating characteristics of webpages visited by the users with the known demographics. The model is used to estimate the demographic of another user by matching one or more characteristics of a requested webpage to those in the model. An online advertisement may be selected based in part on the estimated demographic of the user.

Abstract translation: 用于估计用户人口特征的系统和方法可以用于将在线广告定向到特定人口的用户。 一组用户的已知人口统计特征用于通过将用户访问的网页的特征与已知的人口统计特征相关联来训练模型。 该模型用于通过将所请求的网页的一个或多个特征与模型中的一个或多个特征进行匹配来估计另一用户的人口统计。 可以部分地基于用户的估计人口统计来选择在线广告。

公开(公告)号：US20150088896A1

公开(公告)日：2015-03-26

申请号：US14560067

申请日：2014-12-04

Applicant: Google Inc.

Inventor： David Gehrking ,  Ching Law ,  Andrew Maxwell

IPC: G06F17/30

CPC classification number: G06F17/3053 ,  G06F17/30598 ,  G06F17/30707 ,  G06F17/30864

Abstract: A Website may be automatically categorized by (a) accepting Website information, (b) determining a set of scored clusters (e.g., semantic, term co-occurrence, etc.) for the Website using the Website information, and (c) determining at least one category (e.g., a vertical category) of a predefined taxonomy using at least some of the set of clusters.

Abstract translation: 网站可以通过以下方式进行自动分类：（a）接收网站信息，（b）使用网站信息确定网站的一组评分聚类（例如语义，词汇共现等），以及（c） 使用该组集合中的至少一些的预定义分类法的至少一个类别（例如，垂直类别）。

公开(公告)号：US09679309B2

公开(公告)日：2017-06-13

申请号：US15244764

申请日：2016-08-23

Applicant: Google Inc.

Inventor： Rama Ranganath ,  Deepak Jindal ,  Ching Law ,  Gokul Rajaram

IPC: G06F3/00 ,  G06Q30/02 ,  G06F17/30 ,  G06F17/00 ,  G06F3/048

CPC classification number: G06Q30/0251 ,  G06F17/3089 ,  G06Q30/02 ,  G06Q30/0277

Abstract: A computer-implemented method, system, and computer-readable medium includes determining an attribute of a web page to be displayed to a user at a location, selecting content corresponding to the determined web page attribute, and transmitting the selected content to the location for display as at least part of the web page.

公开(公告)号：US20170262890A1

公开(公告)日：2017-09-14

申请号：US15482054

申请日：2017-04-07

Applicant: Google Inc.

Inventor： Sumit Agarwal ,  Brian Axe ,  David Gehrking ,  Ching Law ,  Andrew Maxwell ,  Gokul Rajaram ,  Leora Wiseman

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0263 ,  G06F16/958 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0272 ,  G06Q30/0273 ,  G06Q30/0276 ,  G06Q30/0277

Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.

公开(公告)号：US20160364751A1

公开(公告)日：2016-12-15

申请号：US15244764

申请日：2016-08-23

Applicant: Google Inc.

Inventor： Rama Ranganath ,  Deepak Jindal ,  Ching Law ,  Gokul Rajaram

IPC: G06Q30/02

CPC classification number: G06Q30/0251 ,  G06F17/3089 ,  G06Q30/02 ,  G06Q30/0277

Abstract: A computer-implemented method, system, and computer-readable medium includes determining an attribute of a web page to be displayed to a user at a location, selecting content corresponding to the determined web page attribute, and transmitting the selected content to the location for display as at least part of the web page.

Abstract translation: 计算机实现的方法，系统和计算机可读介质包括：确定要在一个位置向用户显示的网页的属性，选择与所确定的网页属性相对应的内容，以及将所选择的内容发送到所述位置， 显示为网页的至少一部分。

公开(公告)号：US20150278885A1

公开(公告)日：2015-10-01

申请号：US14738615

申请日：2015-06-12

Applicant: Google Inc.

Inventor： Rama Ranganath ,  Deepak Jindal ,  Ching Law ,  Gokul Rajaram

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0251 ,  G06F17/3089 ,  G06Q30/02 ,  G06Q30/0277

Abstract: A computer-implemented method includes determining an attribute of a web page to be displayed to a user at a location, selecting content corresponding to the determined web page attribute, and transmitting the selected content to the location for display as at least part of the web page.