公开(公告)号：US20170262890A1

公开(公告)日：2017-09-14

申请号：US15482054

申请日：2017-04-07

Applicant: Google Inc.

Inventor： Sumit Agarwal ,  Brian Axe ,  David Gehrking ,  Ching Law ,  Andrew Maxwell ,  Gokul Rajaram ,  Leora Wiseman

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0263 ,  G06F16/958 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0272 ,  G06Q30/0273 ,  G06Q30/0276 ,  G06Q30/0277

Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.

公开(公告)号：US20150088896A1

公开(公告)日：2015-03-26

申请号：US14560067

申请日：2014-12-04

Applicant: Google Inc.

Inventor： David Gehrking ,  Ching Law ,  Andrew Maxwell

IPC: G06F17/30

CPC classification number: G06F17/3053 ,  G06F17/30598 ,  G06F17/30707 ,  G06F17/30864

Abstract: A Website may be automatically categorized by (a) accepting Website information, (b) determining a set of scored clusters (e.g., semantic, term co-occurrence, etc.) for the Website using the Website information, and (c) determining at least one category (e.g., a vertical category) of a predefined taxonomy using at least some of the set of clusters.

Abstract translation: 网站可以通过以下方式进行自动分类：（a）接收网站信息，（b）使用网站信息确定网站的一组评分聚类（例如语义，词汇共现等），以及（c） 使用该组集合中的至少一些的预定义分类法的至少一个类别（例如，垂直类别）。