公开(公告)号：US09235804B1

公开(公告)日：2016-01-12

申请号：US13797454

申请日：2013-03-12

Applicant: Google Inc.

Inventor： Lukasz Bieniasz-Krzywiec ,  Dariusz Leniowski ,  Venu Vemula

IPC: G06N5/02

CPC classification number: G06F17/3087 ,  G06F17/30867

Abstract: Sensor data having values received from several sensors of a mobile device and response data associated with the sensor data may be used in the determination or training of a predictive model. Received sensor data may be input into the predictive model, and the output of the predictive model may be used in the selection and serving of content items to the mobile device. Data to effect presentation of the selected content item may be outputted to the mobile device to effect presentation. In some instances, the predictive model may be updated using the received plurality of values. The updated predictive model may be used in the selection of a subsequent content item for the mobile device. In other implementations, historical sensor data may be used with the set of received sensor data as input for the predictive model.

Abstract translation: 具有从移动设备的多个传感器接收的值的传感器数据和与传感器数据相关联的响应数据可用于预测模型的确定或训练。 接收的传感器数据可以被输入到预测模型中，并且预测模型的输出可以用于向移动设备选择和提供内容项目。 可以将所选择的内容项的呈现的数据输出到移动装置以进行呈现。 在一些情况下，可以使用所接收的多个值来更新预测模型。 更新的预测模型可以用于选择移动设备的后续内容项目。 在其他实施方式中，历史传感器数据可以与所接收的传感器数据集合一起用作预测模型的输入。

公开(公告)号：US10075815B1

公开(公告)日：2018-09-11

申请号：US14977378

申请日：2015-12-21

Applicant: Google Inc.

Inventor： Lukasz Bieniasz-Krzywiec ,  Dariusz Leniowski ,  Venu Vemula

IPC: H04W4/02 ,  H04W4/021

CPC classification number: H04W4/025 ,  G06F16/9535 ,  G06F16/9537 ,  H04W4/021

Abstract: Sensor data having values received from several sensors of a mobile device and response data associated with the sensor data may be used in the determination or training of a predictive model. Received sensor data may be input into the predictive model, and the output of the predictive model may be used in the selection and serving of content items to the mobile device. Data to effect presentation of the selected content item may be outputted to the mobile device to effect presentation. In some instances, the predictive model may be updated using the received plurality of values. The updated predictive model may be used in the selection of a subsequent content item for the mobile device. In other implementations, historical sensor data may be used with the set of received sensor data as input for the predictive model.