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    COMBINING CONTENT WITH A SEARCH RESULT
    2.
    发明申请
    COMBINING CONTENT WITH A SEARCH RESULT 有权
    结合搜索结果的内容

    公开(公告)号：US20150026144A1

    公开(公告)日：2015-01-22

    申请号：US13943370

    申请日：2013-07-16

    Applicant: Google Inc.

    Inventor： Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily K. Moxley ,  Jeremy Silber ,  Daniel A. de M. Rocha ,  Alexander Fischer

    IPC: G06F17/30

    CPC classification number: G06Q30/0256 ,  G06F3/0482 ,  G06F3/04842 ,  G06F17/30424 ,  G06F17/30554 ,  G06F17/3056 ,  G06F17/30864 ,  G06Q30/0241

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.

    Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 接收到一个搜索查询。 识别响应于查询的搜索结果，包括识别与品牌相关联的顶部搜索结果集合中的第一搜索结果。 至少部分地基于查询，一个或多个符合条件的内容项被识别以便响应于该查询与搜索结果一起传送。 确定何时至少一个符合条件的内容项目与与第一搜索结果相关联的品牌相同的品牌相关联。 第一搜索结果和所确定的至少一个合格内容项之一被组合成组合内容项，并且响应于该请求提供组合内容项作为搜索结果。

    FULL VALUE CALCULATOR FOR CONVERSIONS
    3.
    发明申请
    FULL VALUE CALCULATOR FOR CONVERSIONS 审中-公开
    用于转换的全值计算器

    公开(公告)号：US20170017988A1

    公开(公告)日：2017-01-19

    申请号：US14297720

    申请日：2014-06-06

    Applicant: GOOGLE INC.

    Inventor： Vishal Goenka ,  Conrad Wai ,  Bhanu Narasimhan ,  Surojit Chatterjee ,  Jyotirmaya Manoj Akkad ,  Atul Bhandari ,  Alexandra Baugher ,  Shibani Sanan ,  Hidetoshi Muta

    IPC: G06Q30/02

    CPC classification number: G06Q30/0244 ,  G06Q30/0243 ,  G06Q30/0275

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for updating campaigns. A content sponsor is identified that has one or more campaigns for presenting content to users. A prompt is provided to the content sponsor to provide one or both of conversion value information or estimates for one or more conversion actions, the estimates being for actions that are currently unable to be directly measured. The estimates are received. Rates for conversions are determined for each of the one or more conversion actions, including using the estimates and interaction data associated with the one or more campaigns to determine the rates. The determined rates are used to make a suggestion or automatically adjust one or more parameters associated with the one or more campaigns.

    Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于更新活动的方法。 识别出具有一个或多个用于向用户呈现内容的活动的内容赞助商。 向内容发起人提供提示以提供一个或多个转换动作的转换价值信息或估计值中的一个或两个，所述估计是针对当前无法直接测量的动作。 估计收到。 确定每个一个或多个转化操作的转化率，包括使用与一个或多个广告系列相关联的估算值和交互数据来确定费率。 确定的费率用于提出建议或自动调整与一个或多个活动相关联的一个或多个参数。

    Combining content with a search result
    5.
    发明授权
    Combining content with a search result 有权
    将内容与搜索结果相结合

    公开(公告)号：US09298779B1

    公开(公告)日：2016-03-29

    申请号：US13943281

    申请日：2013-07-16

    Applicant: Google Inc.

    Inventor： Yunkai Zhou ,  Jennifer J. Huang ,  Alexander Collins ,  Ian James Leader ,  Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily K. Moxley ,  Jeremy Silber ,  Daniel A. de M. Rocha ,  Alexander Fischer

    IPC: G06F17/30

    CPC classification number: G06F17/30424 ,  G06F17/3087

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.

    Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 识别响应于查询的搜索结果，其包括搜索结果的顶部集合中的第一搜索结果，第一搜索结果与第一实体相关联。 标识第一符合条件的内容项目以便与搜索结果一起呈现与第一实体相关联的第一合格内容项目。 识别组合的内容项目，其是第一搜索结果和第一合格内容项目的组合，并且响应于查询而被呈现为搜索结果。 组合的内容项目被增强，包括：识别与第一实体相关的实体，识别与相关实体相关联的内容项目，选择至少一个所识别的内容项目，以及使用来自所选内容项目的内容来增加组合的内容项目。

    METHODS AND SYSTEMS FOR PROVIDING FUNCTIONAL EXTENSIONS WITH A LANDING PAGE OF A CREATIVE
    6.
    发明申请
    METHODS AND SYSTEMS FOR PROVIDING FUNCTIONAL EXTENSIONS WITH A LANDING PAGE OF A CREATIVE 审中-公开
    用创造力的页面提供功能扩展的方法和系统

    公开(公告)号：US20150234930A1

    公开(公告)日：2015-08-20

    申请号：US14324985

    申请日：2014-07-07

    Applicant: Google Inc.

    Inventor： Manu Lakkur ,  Conrad Wai ,  Manzurur Rahman Khan ,  Shibani Sanan ,  Surojit Chatterjee ,  Paul Feng ,  Zachary Russsell Bailey

    IPC: G06F17/30

    Abstract: Systems and methods for providing functional extensions on a landing page of a creative. The method includes identifying, by a data processing system, a creative for serving on a computing device. The creative can be associated with a network address of a landing page. The method also includes generating, by the data processing system, an actionable object, such as a functional extension, to be rendered with content of the landing page and providing, by the data processing system, the actionable object to be rendered with the content of the landing page responsive to an action taken on the creative when served on the computing device. Examples of functional extensions include click-to-call extensions and directions extensions.

    Abstract translation: 在广告素材的目标网页上提供功能扩展的系统和方法。 该方法包括由数据处理系统识别用于在计算设备上服务的广告素材。 广告素材可以与目标网页的网络地址相关联。 该方法还包括由数据处理系统生成要与着陆页的内容呈现的可执行对象（例如功能扩展），并且由数据处理系统提供要呈现的可操作对象， 着陆页响应于在计算设备上投放时对广告素材采取的操作。 功能扩展的示例包括点击通话扩展和说明扩展。

    Combining content with a search result
    8.
    发明授权
    Combining content with a search result 有权
    将内容与搜索结果相结合

    公开(公告)号：US09342839B2

    公开(公告)日：2016-05-17

    申请号：US13943370

    申请日：2013-07-16

    Applicant: Google Inc.

    Inventor： Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily K. Moxley ,  Jeremy Silber ,  Daniel A. de M. Rocha ,  Alexander Fischer

    IPC: G06F17/30 ,  G06Q30/02

    CPC classification number: G06Q30/0256 ,  G06F3/0482 ,  G06F3/04842 ,  G06F17/30424 ,  G06F17/30554 ,  G06F17/3056 ,  G06F17/30864 ,  G06Q30/0241

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.

    Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 接收到一个搜索查询。 识别响应于查询的搜索结果，包括识别与品牌相关联的顶部搜索结果集合中的第一搜索结果。 至少部分地基于查询，一个或多个符合条件的内容项被识别以便响应于该查询与搜索结果一起传送。 确定何时至少一个符合条件的内容项目与与第一搜索结果相关联的品牌相同的品牌相关联。 第一搜索结果和所确定的至少一个合格内容项之一被组合成组合内容项，并且响应于该请求提供组合内容项作为搜索结果。

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