公开(公告)号：US20160191699A1

公开(公告)日：2016-06-30

申请号：US15065439

申请日：2016-03-09

Applicant: Google Inc.

Inventor： Anurag Agrawal ,  Anshul Kothari ,  Tao Huang ,  Girish Balliga ,  Seung Yi

IPC: H04M3/22 ,  G06Q30/02

CPC classification number: H04M3/229 ,  G06Q30/0246

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for dynamic telephone number assignment. A method includes: providing a content item to a user device, the content item including a control for initiating a call to a content sponsor associated with the content item; assigning a telephone number from a pool to the content item; receiving a control interaction indication; facilitating a connection between the user and the content sponsor based on the interaction; storing an association between a user identifier, the telephone number, and a content sponsor identifier such that future calls from the user to the telephone number can be routed to the content sponsor, even after the telephone number has been returned to the pool; and linking a content item impression with the connection such that a report can be generated that shows an effectiveness of the content item impression.

Abstract translation: 方法，系统和装置包括在用于动态电话号码分配的计算机可读存储介质上编码的计算机程序。 一种方法包括：向用户设备提供内容项，所述内容项包括用于发起与所述内容项相关联的内容赞助者的呼叫的控制; 将来自池的电话号码分配给所述内容项; 接收控制交互指示; 基于交互促进用户与内容赞助者之间的连接; 存储用户标识符，电话号码和内容赞助商标识符之间的关联，使得即使在电话号码已经返回到池之后，将来自用户到电话号码的呼叫也可以被路由到内容赞助商; 以及将内容项目展示与所述连接相链接，使得可以生成显示所述内容项目展示的有效性的报告。