公开(公告)号：US20170078726A1

公开(公告)日：2017-03-16

申请号：US14854463

申请日：2015-09-15

Applicant: Google Inc.

Inventor： Fong Shen ,  Tao Huang ,  Jian Chen ,  Yingwei Cui ,  Xiaodan Song

IPC: H04N21/2668 ,  H04N21/81 ,  H04N21/262 ,  H04N21/24 ,  H04N21/258

CPC classification number: H04N21/2668 ,  H04N21/24 ,  H04N21/25841 ,  H04N21/25891 ,  H04N21/26241 ,  H04N21/4828 ,  H04N21/812

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content are disclosed. In one aspect, a method includes storing, in a data structure, data specifying a future live event. An opportunity to provide the specified content to a user at a user device is identified. It is determined that (i) a time of the opportunity is between a start time and an end time for the live event, (ii) that a user device is located in a same geographic region as the live event based on geographical data provided by the user device, and (iii) the user is interested in the live event based on attributes of the user matching attributes of other users that were identified as interested in the live event (e.g., based on evaluation of online search data). The content is provided for display at the user device.

Abstract translation: 公开了包括用于分发内容的计算机存储介质上编码的计算机程序的方法，系统和装置。 一方面，一种方法包括在数据结构中存储指定未来现场活动的数据。 识别向用户设备中的用户提供指定内容的机会。 确定（i）机会的时间在现场活动的开始时间和结束时间之间，（ii）用户设备位于与直播活动相同的地理区域中，基于由现场活动提供的地理数据 用户设备，以及（iii）基于用户匹配属性的用户对现场活动感兴趣的其他用户的身份事件（例如，基于在线搜索数据的评估）。 该内容被提供用于在用户设备处显示。

公开(公告)号：US09406076B1

公开(公告)日：2016-08-02

申请号：US14087504

申请日：2013-11-22

Applicant: Google Inc.

Inventor： Anurag Agrawal ,  Girish Baliga ,  Anshul Kothari ,  Seung Yi ,  Tao Huang

IPC: G06Q30/02 ,  H04L12/911

CPC classification number: G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0246 ,  G06Q30/0253 ,  G06Q30/0277 ,  H04L47/828 ,  H04L61/605 ,  H04L65/1069 ,  H04M3/42306 ,  H04M7/003 ,  H04M2203/152

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for dynamic contact information assignment. A pool of telephone numbers is assigned to a pool manager. The pool manager allocates subsets of the telephone numbers to a plurality of allocators that are each responsible for allocating telephone numbers to an associated group of content sponsors. An allocator can determine an allocation of a subset of the telephone numbers for distribution among the content sponsors associated with the allocator. Pools of telephone numbers can be created that are each associated with a respective content sponsor associated with the allocator. One or more telephone numbers can be reclaimed from a pool. A reclaimed telephone number can be assigned by the allocator into either other pools associated with the allocator or back to the pool manager for allocation to other allocators.

Abstract translation: 方法，系统和装置包括编码在用于动态联系人信息分配的计算机可读存储介质上的计算机程序。 一个电话号码池被分配给一个池管理器。 池管理器将电话号码的子集分配给多个分配器，每个分配器负责将电话号码分配给相关联的内容赞助者组。 分配器可以确定用于在与分配器相关联的内容赞助商之间分配的电话号码子集的分配。 可以创建每个与分配器相关联的内容赞助商相关联的电话号码池。 一个或多个电话号码可以从池中回收。 回收的电话号码可以由分配器分配到与分配器相关联的其他池中或返回到池管理器以分配给其他分配器。

公开(公告)号：US09832504B2

公开(公告)日：2017-11-28

申请号：US14854463

申请日：2015-09-15

Applicant: Google Inc.

Inventor： Fong Shen ,  Tao Huang ,  Jian Chen ,  Yingwei Cui ,  Xiaodan Song

IPC: H04N7/16 ,  H04N21/2668 ,  H04N21/24 ,  H04N21/258 ,  H04N21/262 ,  H04N21/81

CPC classification number: H04N21/2668 ,  H04N21/24 ,  H04N21/25841 ,  H04N21/25891 ,  H04N21/26241 ,  H04N21/4828 ,  H04N21/812

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content are disclosed. In one aspect, a method includes storing, in a data structure, data specifying a future live event. An opportunity to provide the specified content to a user at a user device is identified. It is determined that (i) a time of the opportunity is between a start time and an end time for the live event, (ii) that a user device is located in a same geographic region as the live event based on geographical data provided by the user device, and (iii) the user is interested in the live event based on attributes of the user matching attributes of other users that were identified as interested in the live event (e.g., based on evaluation of online search data). The content is provided for display at the user device.

公开(公告)号：US20170053322A1

公开(公告)日：2017-02-23

申请号：US14830709

申请日：2015-08-19

Applicant: GOOGLE INC.

Inventor： Nandan Dixit ,  Amit Agarwal ,  Suman Gundapaneni ,  Tao Huang ,  Gaurav Bhaya

IPC: G06Q30/02 ,  H04M3/51

CPC classification number: G06Q30/0275 ,  H04M3/5183 ,  H04M7/003 ,  H04M2203/405

Abstract: An advertising system receives an advertisement from a merchant system and receives data from a call center associated with the merchant system and with the advertisement. The advertising system determines a call center occupancy at the merchant system call center. The advertising system determines a first bid for an advertising space auction based on the call center occupancy and transmits the first bid to an advertising platform hosting the advertising space auction. The advertising system receives a notice of progress of the advertising space auction from the advertising platform system. If the advertising space auction is still open, the advertising system determines the current call center capacity and adjusts the first bid for the auction based on the current call center capacity. The advertisement is displayed on a user computing device. When a user selects the advertisement, the user computing device dials the merchant system call center.

Abstract translation: 广告系统从商家系统接收广告，并从与商户系统相关联的呼叫中心和广告接收数据。 广告系统确定商家系统呼叫中心的呼叫中心占用。 广告系统基于呼叫中心占有率确定广告空间拍卖的第一投标，并将第一投标传送到托管广告空间拍卖的广告平台。 广告系统从广告平台系统接收广告空间拍卖的进展通知。 如果广告空间拍卖仍然开放，广告系统将根据当前的呼叫中心容量确定当前的呼叫中心容量并调整拍卖的首次出价。 广告显示在用户计算设备上。 当用户选择广告时，用户计算设备拨打商家系统呼叫中心。

公开(公告)号：US20160191699A1

公开(公告)日：2016-06-30

申请号：US15065439

申请日：2016-03-09

Applicant: Google Inc.

Inventor： Anurag Agrawal ,  Anshul Kothari ,  Tao Huang ,  Girish Balliga ,  Seung Yi

IPC: H04M3/22 ,  G06Q30/02

CPC classification number: H04M3/229 ,  G06Q30/0246

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for dynamic telephone number assignment. A method includes: providing a content item to a user device, the content item including a control for initiating a call to a content sponsor associated with the content item; assigning a telephone number from a pool to the content item; receiving a control interaction indication; facilitating a connection between the user and the content sponsor based on the interaction; storing an association between a user identifier, the telephone number, and a content sponsor identifier such that future calls from the user to the telephone number can be routed to the content sponsor, even after the telephone number has been returned to the pool; and linking a content item impression with the connection such that a report can be generated that shows an effectiveness of the content item impression.

Abstract translation: 方法，系统和装置包括在用于动态电话号码分配的计算机可读存储介质上编码的计算机程序。 一种方法包括：向用户设备提供内容项，所述内容项包括用于发起与所述内容项相关联的内容赞助者的呼叫的控制; 将来自池的电话号码分配给所述内容项; 接收控制交互指示; 基于交互促进用户与内容赞助者之间的连接; 存储用户标识符，电话号码和内容赞助商标识符之间的关联，使得即使在电话号码已经返回到池之后，将来自用户到电话号码的呼叫也可以被路由到内容赞助商; 以及将内容项目展示与所述连接相链接，使得可以生成显示所述内容项目展示的有效性的报告。

公开(公告)号：US20150066633A1

公开(公告)日：2015-03-05

申请号：US14015451

申请日：2013-08-30

Applicant: Google Inc.

Inventor： Anurag Agrawal ,  Anshul Kothari ,  Tao Huang ,  Girish Baliga ,  Seung Yi

IPC: G06Q30/02

CPC classification number: H04M3/229 ,  G06Q30/0246

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for dynamic telephone number assignment. A method includes: providing a content item to a user device, the content item including a control for initiating a call to a content sponsor associated with the content item; assigning a telephone number from a pool to the content item; receiving a control interaction indication; facilitating a connection between the user and the content sponsor based on the interaction; storing an association between a user identifier, the telephone number, and a content sponsor identifier such that future calls from the user to the telephone number can be routed to the content sponsor, even after the telephone number has been returned to the pool; and linking a content item impression with the connection such that a report can be generated that shows an effectiveness of the content item impression.

Abstract translation: 方法，系统和装置包括在用于动态电话号码分配的计算机可读存储介质上编码的计算机程序。 一种方法包括：向用户设备提供内容项，所述内容项包括用于发起与所述内容项相关联的内容赞助者的呼叫的控制; 将来自池的电话号码分配给所述内容项; 接收控制交互指示; 基于交互促进用户与内容赞助者之间的连接; 存储用户标识符，电话号码和内容赞助商标识符之间的关联，使得即使在电话号码已经返回到池之后，将来自用户到电话号码的呼叫也可以被路由到内容赞助商; 以及将内容项目展示与所述连接相链接，使得可以生成显示所述内容项目展示的有效性的报告。

公开(公告)号：US10277650B1

公开(公告)日：2019-04-30

申请号：US15153010

申请日：2016-05-12

Applicant: Google Inc.

Inventor： Leo Sei ,  Saurabh Mahajan ,  Ruslan Kudubayev ,  Tao Huang

IPC: H04L29/06 ,  H04L29/08 ,  H04L29/12

Abstract: Systems and methods of parallel uniform resource identifier resource extraction are provided. A tracking uniform resource identifier (URI) generation component can generate a first uniform resource locator (URL) that, responsive to actuation by a client computing device, causes the client computing device to send a content item identifier of a content item and a device identifier of the client computing device, via a computer network, to a records server at a first network location identified by the first URL. A resource URI generation component can generate a second URL that, responsive to actuation by the client computing device, causes the client computing device to retrieve, via the computer network, a first resource from a second network location identified by the second URL for display by the client computing device. A content item packaging component can generate the content item.